System and method for insertion and modification of advertisements
First Claim
Patent Images
1. A method of delivering advertising and/or commercials to a user, viewer, or consumer via composite images displayed to the user, viewer, or consumer through a media display device, comprising the steps of:
- displaying a program or other images; and
inserting, while said program or other images are being displayed, an advertisement into a selected portion of the displayed program or other images, said advertisement being displayed in a manner appropriate to the content of the displayed program or other images.
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Abstract
Advertisements or commercials are integrated into an entertainment program or display by designating locations or fields in the entertainment program or display into which targeted advertisements or commercials may in inserted and/or modified, so that the advertisements blend into the scene in which they are inserted without disrupting the entertainment program or display.
94 Citations
16 Claims
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1. A method of delivering advertising and/or commercials to a user, viewer, or consumer via composite images displayed to the user, viewer, or consumer through a media display device, comprising the steps of:
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displaying a program or other images; and
inserting, while said program or other images are being displayed, an advertisement into a selected portion of the displayed program or other images, said advertisement being displayed in a manner appropriate to the content of the displayed program or other images. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14)
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15. A system of delivering advertising and/or commercials to a user, viewer, or consumer via composite images displayed to the user, viewer, or consumer through a media display device, comprising:
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means for displaying a program or other images; and
means for inserting, while said program or other images are being displayed, an advertisement into a selected portion of the displayed program or other images, said advertisement being displayed in a manner appropriate to the content of the displayed program or other images.
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16. A system as claimed in claim 25, wherein said means for inserting said advertisement comprises means for merging a simulated image into a broadcast program.
Specification