Interactive television virtual shopping cart
First Claim
1. A system for facilitating product purchases in an interactive television system comprising:
- a first source configured to convey a broadcast stream; and
a second source configured to convey an interactive application, wherein said interactive application is executable to;
receive a first data corresponding to a first product;
present said first product; and
initiate a purchase request corresponding to said first product.
2 Assignments
0 Petitions
Accused Products
Abstract
A method and mechanism for facilitating product purchases in an interactive television system. A programming stream is conveyed from a broadcast station to a receiver. In addition to the programming content, the stream which is broadcast has been tagged with information describing products and services which may be purchased. Upon presentation of an advertisement, movie, or other television program, an indication such as an icon may be presented to a viewer indicating that product or service information is available. A viewer may select the icon and store the corresponding product or service information in a virtual shopping cart or shopping list. The receiver may present the virtual shopping cart containing viewer selections on a virtual channel. A viewer may tune to the virtual channel and interact with the virtual shopping cart in order to add, delete, or initiate the purchase of products or services. Subsequently, purchase requests may be conveyed via Internet or otherwise. In addition, the receiver may be configured to communicate with other devices, such as a handheld computing device.
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Citations
42 Claims
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1. A system for facilitating product purchases in an interactive television system comprising:
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a first source configured to convey a broadcast stream; and
a second source configured to convey an interactive application, wherein said interactive application is executable to;
receive a first data corresponding to a first product;
present said first product; and
initiate a purchase request corresponding to said first product. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 38, 39, 40, 41, 42)
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16. A method for facilitating product purchases in an interactive television system comprising:
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receiving a broadcast stream with a first data corresponding to a first product;
detecting said first data within said broadcast stream;
presenting an indication of the presence of said first data in said broadcast stream;
receiving input corresponding to said indication, wherein said input is initiated by a viewer; and
initiating a purchase request for said first product.
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25. A device for facilitating purchases in an interactive television system comprising:
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a signal receiver, wherein said receiver is configured to receive a broadcast stream; and
a mechanism coupled to said receiver, wherein said mechanism is configured to;
detect the presence of a first data corresponding to a product within said broadcast stream;
present an indication of said presence of said first data in said broadcast stream;
receive input corresponding to said indication, wherein said input is initiated by a viewer;
store a second data corresponding to said first data, in response to said input;
retrieve said second data; and
utilize said second data to initiate a purchase request for said product.
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37. A carrier medium comprising program instructions, wherein the program instructions are executable to:
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detect the presence of a first data in a broadcast stream, wherein said first data corresponds to a product;
present an indication of said presence of said first data in said broadcast stream;
receive input corresponding to said indication;
store a second data corresponding to said first data in response to said input; and
initiate a purchase request for said product.
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Specification