Method and apparatus for facilitating display of an advertisement with software

• US 20020196275A1
• Filed: 06/22/2001
• Published: 12/26/2002
• Est. Priority Date: 06/22/2001
• Status: Abandoned Application

• Current Assignee: International Business Machines SA (International Business Machines Corporation)
• Original Assignee: International Business Machines SA (International Business Machines Corporation)
• Inventors: Stern, Edith H., Willner, Barry E., Greene, David P., Yu, Philip Shi-Iung
• Application Number:
  US09/887,817
• Publication Number:
  US 20020196275A1
• Time in Patent Office: Days
• US Class Current: 715/744
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system, method, apparatus, and computer program code for facilitating the display of an advertisement with software. According to embodiments of the present invention, a method includes determining a portion of software; determining an advertisement; and establishing a relationship between said portion of software and said advertisement such that an interruption of use of said portion of software on a device can occur, said interruption of use associated with at least one display of said advertisement by said device. In some embodiments, a benefit may be associated with the advertisement that is based, at least in part, on display of the advertisement.

Claims

1. A method for facilitating display of an advertisement with a portion of software, comprising:

determining a portion of software;

determining an advertisement; and

establishing a relationship between said portion of software and said advertisement such that an interruption of use of said portion of software on a device can occur, said interruption of use associated with at least one display of said advertisement by said device.

2. The method of claim 1, wherein said determining a portion of software includes at least one of the following:

receiving said portion of software;

retrieving said portion of software;

selecting said portion of software from a plurality of portions of software; and

receiving data indicative of a location of said portion of software.

3. The method of claim 1, wherein said determining an advertisement includes at least one of the following:

receiving said advertisement;

retrieving said advertisement;

selecting said advertisement from a plurality of advertisements; and

receiving data indicative of a location of said advertisement.

4. The method of claim 1, wherein said establishing a relationship between said portion of software and said advertisement such that said advertisement may be displayed by a device when said portion of software is operated with said device includes at least one of the following:

allowing said advertisement to be displayed by said device when said portion of software is operated with said device;

suspending operation of said portion of software while said advertisement is displayed by said device;

providing a notification of said relationship between said portion of software and said advertisement;

storing said advertisement and said portion of software on a computer readable medium;

providing said portion of software and said advertisement to said device;

providing said portion of software and a link to said advertisement;

determining when said advertisement will be displayed by said device;

determining a length of time said advertisement will be displayed by said device;

determining under what circumstances said advertisement will be displayed by said device;

determining when said advertisement will be displayed to a user;

determining a length of time said advertisement will be displayed to a user; and

determining under what circumstances said advertisement will be displayed to a user.

5. The method of claim 1, further comprising:

determining a benefit available for display of said advertisement by said device.

6. The method of claim 5, wherein said determining a benefit available for display of said advertisement includes at least one of the following:

receiving a notification of said benefit;

allowing a user to select from a plurality of benefits;

offering a plurality of benefits to a user and receiving a notification from said user of a selection of at least one of said plurality of benefits;

receiving a request from a user for said benefit; and

selecting said benefit from a plurality of benefits.

7. The method of claim 5, further comprising:

providing a notification of said benefit.

8. The method of claim 7, wherein said providing a notification of said benefit includes at least one of the following:

providing said notification to a user;

providing said notification to said device;

sending an electronic communication to an address associated with a user;

sending an electronic communication to an address associated with said device;

sending an electronic communication to a provider of said benefit;

sending an electronic communication to a provider of said advertisement; and

sending an electronic communication to a provider of said portion of software.

9. The method of claim 5, wherein said benefit includes at least one of the following:

an improvement in performance of said portion of software;

an availability of a feature provided by said portion of software;

a rebate for a previous purchase of said portion of software;

a discount for a future purchase of said portion of software;

a credit;

a coupon; and

frequent flyer miles.

10. The method of claim 5, wherein said benefit is based on at least one of the following:

feedback from a user regarding said advertisement;

feedback from a user regarding said portion of software;

a number of updates to said advertisement requested by a user;

a number of updates to said advertisement provided to said device;

a demographic characteristic of a user;

a usage pattern of said device;

a usage pattern of said portion of software;

a number of advertisements displayed by said device during a time period;

an action taken by said user in response to said advertisement;

a monetary amount associated with said advertisement;

a rate associated with said advertisement;

a status associated with a user;

a social index associated with a user;

a price associated with said portion of software;

a number of displays of said advertisement on said device;

a length of time said advertisement is displayed by said device;

a number of times said portion of software is operated with said device; and

a length of time said portion of software is operated with said device.

11. The method of claim 1, further comprising:

providing said portion of software.

12. The method of claim 11, wherein said providing said portion of software includes at least one of the following:

providing said portion of software to a user device;

providing said portion of software to a server;

serving said portion of software;

downloading said portion of software;

including said portion of software in an electronic communication;

providing an electronic address where said portion of software can be found;

providing an electronic address from where said portion of software can be requested; and

providing an electronic address from where said portion of software can be retrieved.

13. The method of claim 1, further comprising:

providing said advertisement.

14. The method of claim 13, wherein said providing said advertisement to a device includes at least one of the following:

providing said advertisement to a user device;

providing said advertisement to a server;

providing said advertisement to a device on which said portion of software is stored;

providing said advertisement to a device on which said portion of software is used;

serving said advertisement;

downloading said advertisement;

including said advertisement in an electronic communication;

providing an electronic address where said advertisement can be found;

providing an electronic address from where said advertisement can be requested; and

providing an electronic address from where said advertisement can be retrieved.

15. The method of claim 1, wherein said advertisement includes at least one of the following:

an image;

software code;

an electronic signal;

a sound file;

a multimedia file;

rich media;

a video clip;

audio material;

text material; and

an animation.

16. The method of claim 1, wherein said establishing a relationship between said portion of software and said advertisement such that said advertisement may be displayed by a device when said portion of software is operated with said device includes inserting said advertisement into said portion of software.

17. The method of claim 1, wherein said establishing a relationship between said portion of software and said advertisement such that said advertisement may be displayed by a device when said portion of software is operated with said device includes inserting a link to said advertisement into said portion of software.

18. The method of claim 1, wherein said establishing a relationship between said portion of software and said advertisement such that said advertisement may be displayed by a device when said portion of software is operated with said device includes providing said advertisement with said portion of software.

19. The method of claim 1, further comprising:

updating said advertisement.

20. The method of claim 1, further comprising:

determining a number of displays of said advertisement on said device.

21. The method of claim 1, further comprising:

determining a length of time said advertisement is displayed by said device.

22. The method of claim 1, further comprising:

receiving feedback from a user regarding said advertisement.

23. The method of claim 1, wherein multiple distinct advertisements may be associated with said portion of software.

24. The method of claim 1, wherein said advertisement may be associated with multiple distinct portions of software.

25. The method of claim 1, further comprising:

providing a notification of said relationship between said portion of software and said advertisement.

26. The method of claim 1, wherein said device will cease displaying said advertisement after said device has displayed said advertisement a predetermined number of times.

27. The method of claim 1, wherein said device will cease displaying said advertisement during a time period after said device has displayed said advertisement a predetermined number of times during said time period.

28. The method of claim 1, wherein said interruption of use of said portion of software includes at least one of the following:

a delay in visual display of data by said portion of software;

a delay in transmission of data by said device;

a delay in storage of data by said device;

a delay in reception of data by said device;

a delay in transmission of data by said portion of software;

a delay in storage of data by said portion of software;

a delay in reception of data by said portion of software;

a delay in operation of said portion of software while said advertisement is displayed by said device;

an interruption in display of material by said device;

an interruption in display of material by said portion of software;

a delay in use of data by said portion of software;

a delay in use of data by said device;

a delay in manipulation of data by said portion of software;

a delay in manipulation of data by said device;

a display of a window by said device;

a display of an image by said device;

a change in display of material by said device from foreground to background;

a change in display of material by said device from background to foreground;

a change in display of material by said portion of software from foreground to background;

a change in display of material by said portion of software from background to foreground;

a prevention of use of at least one feature of said portion of software while said advertisement is displayed by said device; and

a suspension of usability of said portion of software while said advertisement is displayed by said device.

29. The method of claim 1, wherein said software is executable software.

30. A method for facilitating display of an advertisement with a portion of software, comprising:

bundling a portion of software and an advertisement such that an interruption of use of said portion of software may occur during at least a portion of at least one display of said advertisement; and

providing a notification of a benefit associated with said bundled arrangement of said portion of software and said advertisement.

31. The method of claim 30, further comprising:

determining said benefit.

32. The method of claim 30, further comprising:

providing a notification of said benefit to said user.

33. The method of claim 30, further comprising:

providing a bundled arrangement of said portion of software and said advertisement to a device.

34. The method of claim 30, wherein said providing a notification of a benefit includes providing said portion of software.

35. The method of claim 30, wherein said providing a notification of a benefit includes providing a bundled arrangement of said portion of software and said advertisement.

36. The method of claim 30, wherein said advertisement may be displayed by a device when said portion of software is operated with said device.

38. The method of claim 37, further comprising:

receiving compensation for said providing said portion of executable software and said advertisement.

39. The method of claim 37, further comprising:

determining a second advertisement to fill a second advertising unit available with said portion of executable software.

40. The method of claim 37, further comprising:

providing said portion of executable software and said first advertisement.

41. The method of claim 37, further comprising:

providing a notification regarding said portion of executable software and said first advertisement.

42. The method of claim 37, further comprising:

bundling said first advertisement and said portion of executable software.

37. A method for facilitating display of an advertisement with a portion of software, comprising:

determining a first advertising unit available with a portion of executable software, wherein operation of said portion of software is interruptible by a display of an advertisement; and

determining a first advertisement to fill said first advertising unit.

43. A method for facilitating display of an advertisement with a portion of executable software, comprising:

determining a plurality of advertising units available with a portion of executable software, wherein operation of said portion of executable software is interruptible by a display of an advertisement;

determining an first advertisement to fill a first of said plurality of advertising units and a second advertisement to fill a second of said plurality of advertising units; and

bundling said portion of executable software, said first advertisement and said second advertisement.

44. A method for facilitating display of an advertisement with a portion of executable software, comprising:

bundling a portion of software and at least one advertisement such that an attribute of said portion of software is at least partially dependent on display of said at least one advertisement on a device; and

providing a notification of said attribute.

45. The method of claim 44, further comprising:

providing said advertisement and said portion of software.

46. The method of claim 44, wherein said attribute includes at least one of the following:

speed of operation of said portion of software;

availability of a feature provided by said portion of software;

ability of said portion of software to display content on a visual display;

ability of said portion of software to transmit data;

ability of said portion of software to store data;

ability of said portion of software to receive data;

speed of operation of a device on which said portion of software is operating;

ability of a device on which said portion of software is operating to display content on a visual display;

ability of a device on which said portion of software is operating to transmit data;

ability of a device on which said portion of software is operating to store data; and

ability of a device on which said portion of software is operating to receive data.

47. The method of claim 44, wherein said attribute of said portion of software is at least partially dependent on said display of said at least one advertisement on said device such that an increase in a number of times said at least one advertisement is displayed on said device results in at least one of the following:

an increase in speed of operation of said portion of software;

an increase in availability of a feature provided by said portion of software;

an increase in ability of said portion of software to display content on a visual display;

an increase in ability of said portion of software to transmit data;

an increase in ability of said portion of software to store data;

an increase in ability of said portion of software to receive data;

an increase in speed of operation of a device on which said portion of software is operating;

an increase in ability of a device on which said portion of software is operating to display content on a visual display;

an increase in ability of a device on which said portion of software is operating to transmit data;

an increase in ability of a device on which said portion of software is operating to store data; and

an increase in ability of a device on which said portion of software is operating to receive data.

48. The method of claim 44, wherein said attribute of said portion of software is at least partially dependent on said display of said at least one advertisement on said device such that an increase in a rate of display of said at least one advertisement said device results in at least one of the following:

an increase in speed of operation of said portion of software;

an increase in availability of a feature provided by said portion of software;

an increase in ability of said portion of software to display content on a visual display;

an increase in ability of said portion of software to transmit data;

an increase in ability of said portion of software to store data;

an increase in ability of said portion of software to receive data;

an increase in speed of operation of a device on which said portion of software is operating;

an increase in ability of a device on which said portion of software is operating to display content on a visual display;

an increase in ability of a device on which said portion of software is operating to transmit data;

an increase in ability of a device on which said portion of software is operating to store data; and

an increase in ability of a device on which said portion of software is operating to receive data.

49. The method of claim 44, wherein said at least one advertisement may be displayed by a device when said portion of software is operated with said device.

50. A method for providing a benefit for display of an advertisement associated with a portion of software, comprising:

identifying a bundling of a portion of software and an advertisement such that said advertisement may be displayed by a device when said portion of software is operated with said device;

determining a benefit associated with at least one display of said advertisement; and

providing a notification of said benefit.

51. The method of claim 50, wherein an interruption of use of said portion of software may occur during at least a portion of at least one display of said advertisement.

52. The method of claim 50, wherein said benefit is based, at least in part, on a price associated with said portion of software.

53. A method for using an advertisement with a portion of software, comprising:

receiving a portion of software;

receiving an advertisement, said advertisement being associated with said software such that operation of said portion of executable software on a device can be interrupted during at least a portion of at least one display of said advertisement by said device; and

operating said portion of software.

54. A software program, comprising a portion of executable software and at least one advertisement, wherein operation of said portion of executable software on a device can be interrupted during at least a portion of at least one display of said at least one advertisement by said device.

55. A software program, comprising a portion of executable software and at least on advertisement, wherein performance of said portion of executable software on a device can be altered as a result of at least one display of said at least one advertisement by said device.

56. A system for facilitating display of an advertisement, comprising:

a memory;

a communication port; and

a processor connected to said memory and said communication port, said processor being operative to;

determine a portion of software;

determine an advertisement; and

establish a relationship between said portion of software and said advertisement such that an interruption of use of said portion of software on a device can occur, said interruption of use associated with at least one display of said advertisement by said device.

57. A computer program product in a computer readable medium for facilitating display of an advertisement, comprising:

first instructions for identifying a portion of software;

second instructions for identifying an advertisement; and

third instructions for causing an interruption of use of said portion of software on a device, said interruption of use associated with at least one display of said advertisement by said device.