Methods and systems for insertion of supplemental video and audio content
First Claim
Patent Images
1. A method for including material in a transmission stream, the method comprising:
- determining a current content in the transmission stream;
determining a time having an association with the current content;
determining a current time; and
inserting material associated with the current content into the transmission stream based on a relationship between the current time and the time having an association with the current content.
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Accused Products
Abstract
Systems and methods for inserting material into a transmission stream. In some embodiments an element inserter inserts tags, such as promotional tags, into a transmission stream based on transmission time considerations.
43 Citations
21 Claims
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1. A method for including material in a transmission stream, the method comprising:
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determining a current content in the transmission stream;
determining a time having an association with the current content;
determining a current time; and
inserting material associated with the current content into the transmission stream based on a relationship between the current time and the time having an association with the current content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A broadcast system comprising:
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at least one video source providing video content;
means for determining a tag for use with the video content based on a current time and a time associated with the video content; and
a combiner for combining the tag and the video content. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 19, 20)
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18. In a system for providing a transmission stream including video content, the transmission of video content in the transmission stream being set by a program schedule, the video content comprising promotional content and program content, the promotional content relating to the program content, a system for including tags in the promotional content, the system comprising:
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a tag store storing tags;
a database including information identifying a relationship between tags, promotional content, and program content;
a control receiving an indication of video content in the transmission stream, the control selecting a tag from the tag store using the indication of video content in the transmission stream and information contained in the database; and
a combiner combining the selected tag with the video content in the transmission stream.
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21. A method for including material in a transmission stream, the method comprising:
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determining a current time;
determining a time associated with a future event;
determining material for insertion into the transmission stream based on a relationship between the current time and the time associated with the future event; and
inserting the material for insertion into the transmission stream.
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Specification