Method and system for schedule based advertising on a mobile phone

• US 20030003929A1
• Filed: 03/29/2001
• Published: 01/02/2003
• Est. Priority Date: 03/29/2001
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: International Business Machines Corporation
• Inventors: Rodriguez, Herman, Himmel, Maria A., Spinac, Clifford J., Smith, Newton J. Jr.
• Granted Patent: US 6,889,054 B2
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A system for implementing a method for communicating an advertisement is disclosed. The system comprises a primary call center, a mobile station, a base station, and an advertiser call center. When the mobile station is registered with the base station, the primary call center controls a transmission of one or more advertisements to the mobile station in accordance with a schedule preferred by the mobile station user with each advertisement matching a profile of the mobile station user. The mobile station user can either store the advertisement for future reference or respond to the advertisement. The response can be an acknowledgement of the advertisement or a desire to establish a communication link between the mobile station and the advertiser call center to thereby attempt a purchase of a good or a service. In response to an advertisement, the mobile station user is provided with a reward as an incentive to regularly receive advertisements.

Claims

1. A method for communicating an advertisement to a mobile station, said method comprising:

detecting a registration of the mobile station with a base station;

initiating a user preferred schedule for transmitting advertisements to the mobile station subsequent to a detection of the registration; and

transmitting the advertisement to the mobile station in accordance with the user preferred schedule.

2. The method of claim 1, further comprising:

verifying a reception of the advertisement by the mobile station in response to a reception of a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.

3. The method of claim 1, further comprising:

rewarding a user of the mobile station in response to a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.

4. The method of claim 1, further comprising:

establishing a communication link between the mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to a reception of a contact command indicating a desire of a user of the mobile station for an establishment of the communication link.

5. The method of claim 4, further comprising:

rewarding a user of the mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.

6. The method of claim 1, further comprising:

providing a credit to an account of the user of the mobile station when transmitting the advertisement to the mobile station.

7. The method of claim 1, further comprising:

determining a location of the mobile station; and

matching a location of an advertiser represented in the advertisement with the location of the mobile station.

8. The method of claim 1, further comprising:

determining a first service area of the base station;

determining a second service area of any potential handoff base station; and

matching a location of an advertiser represented in the advertisement with the first service area or the second service area.

9. The method of claim 1, further comprising:

retrieving a user profile corresponding to the mobile station; and

matching a good or a service represented in the advertisement with the user profile.

10. The method of claim 1, further comprising:

compiling a list of advertisements previously transmitted to mobile station prior to transmitting the advertisement to the mobile station,

wherein the advertisement is transmitted to the mobile station when the advertisement is absent from the list of advertisements.

11. A method for communicating an advertisement to a mobile station, said method comprising:

transmitting an advertisement to the mobile station subsequent to a registration of the mobile station with a base station; and

,

verifying a reception of the advertisement by the mobile station in response to a reception of a responsive command from the mobile station that indicates the reception of the advertisement by the mobile station.

12. The method of claim 11, further comprising:

rewarding a user of the mobile station in response to the responsive command.

13. The method of claim 11, further comprising:

establishing a communication link between the mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to the responsive command.

14. The method of claim 11, further comprising:

rewarding a user of the mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.

16. The system of claim 15, wherein

said mobile station includes means for transmitting a responsive command in response to a reception of the advertisement;

and

said computer further includes means for verifying a reception of the advertisement by said mobile station in response to a reception of said responsive command from said mobile station.

17. The system of claim 15, wherein

said mobile station includes means for transmitting a responsive command in response to a reception of the advertisement;

and

said computer further includes means for rewarding a user of said mobile station in response to said responsive command from said mobile station.

18. The system of claim 15, wherein

said mobile station includes means for transmitting a responsive command in response to a reception of the advertisement;

and

said computer further includes means for establishing a communication link between said mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to a reception of said responsive command.

19. The system of claim 18, wherein

said computer further includes means for rewarding a user of said mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.

20. The system of claim 15, wherein

said computer further includes means for providing a credit to an account of a user of said mobile station when transmitting the advertisement to said mobile station.

21. The system of claim 15, wherein

said computer further includes means for determining a location of said mobile station;

and

said computer further includes means for matching a location of an advertiser represented in the advertisement with the location of said mobile station.

22. The system of claim 15, wherein

said computer further includes means for determining a first service area of the base station and a second service area of any potential handoff base station;

and

said computer further includes means for matching a location of an advertiser represented in the advertisement with the first service area or the second service area.

23. The system of claim 15, wherein

said computer further includes means for retrieving a user profile corresponding to said mobile station;

and

said computer further includes means for matching a good or a service represented in the advertisement with the user profile.

24. The system of claim 15, wherein

said computer further includes means for compiling a list of advertisements previously transmitted to said mobile station prior to transmitting the advertisement to said mobile station.

26. The system of claim 25, wherein

said computer further includes means for rewarding a user of said mobile station in response to said responsive command from said mobile station.

27. The system of claim 25, wherein

said computer further includes means for establishing a communication link between said mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to a reception of said responsive command.

28. Thee system of claim 27, wherein

said computer further includes means for rewarding a user of said mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.

30. The computer program product of claim 29, further comprising:

computer readable code for verifying a reception of the advertisement by the mobile station in response to a reception of a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.

31. The computer program product of claim 29, further comprising:

computer readable code for rewarding a user of the mobile station in response to a responsive command from the mobile station that indicates a reception of the advertisement by the mobile station.

32. The computer program product of claim 29, further comprising:

computer readable code for establishing a communication link between the mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to a reception of a contact command indicating a desire of a user of the mobile station for an establishment of the communication link.

33. The computer program product of claim 32, further comprising:

computer readable code for rewarding a user of the mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.

34. The computer program product of claim 29, further comprising:

computer readable code for providing a credit to an account of a user of the mobile station when transmitting the advertisement to the mobile station.

35. The computer program product of claim 29, further comprising:

computer readable code for determining a location of said mobile station; and

computer readable code for matching a location of an advertiser represented in the advertisement with the location of said mobile station.

36. The computer program product of claim 29, further comprising:

computer readable code for determining a first service area of the base station and a second service area of any potential handoff base station; and

computer readable code for matching a location of an advertiser represented in the advertisement with the first service area or the second service area.

37. The computer program product of claim 29, further comprising:

computer readable code for retrieving a user profile corresponding to said mobile station; and

computer readable code for matching a good or a service represented in the advertisement with the user profile.

38. The computer program product of claim 29, further comprising:

computer readable code for compiling a list of advertisements previously transmitted to said mobile station prior to transmitting the advertisement to said mobile station.

40. The computer program product of claim 39, further comprising:

computer readable code for rewarding a user of the mobile station in response to the responsive command.

41. The computer program product of claim 39, further comprising:

computer readable code for establishing a communication link between the mobile station and a telecommunication device associated with an advertiser represented in the advertisement in response to the responsive command.

42. The computer program product of claim 39, further comprising:

computer readable code for rewarding a user of the mobile station when an establishment of the communication link results in a purchase of a good or a service from the advertiser.

15. A system, comprising:

a mobile station operable to register with a base station; and

a computer operable to detect a registration of said mobile station with the base station, wherein the computer includes

means for initiating a user preferred schedule for transmitting advertisements to said mobile station subsequent to the registration detection, and

means for controlling a transmission of an advertisement in accordance with the schedule.

25. A system, comprising:

a mobile station;

a computer operable to control a transmission of an advertisement to said mobile station;

wherein said mobile station includes means for transmitting a responsive command in response to a reception of the advertisement; and

wherein said computer includes means for verifying a reception of the advertisement by said mobile station in response to a reception of said responsive command from the mobile station.

29. A computer program product in a computer readable medium for communicating an advertisement to a mobile station, said computer program product:

comprising;

computer readable code for detecting a registration of the mobile station with a base station;

computer readable code for initiating a user preferred schedule for transmitting advertisements to the mobile station subsequent to the registration detection; and

computer readable code for controlling a transmission of an advertisement in accordance with the schedule.

39. A computer program product in a computer readable medium for communicating an advertisement to a mobile station, said computer program product comprising:

computer readable code for transmitting an advertisement to the mobile station subsequent to a registration of the mobile station with a base station; and

,

computer readable code for verifying a reception of the advertisement by the mobile station in response to a reception of a responsive command from the mobile station that indicates the reception of the advertisement by the mobile station.