Networked broadcasting system and traffic system for multiple broadcasts
First Claim
1. A networked computer broadcasting system with provision for broadcasting multiple broadcasts, where advertising opportunities arising out of such broadcasts are to be sold, where at least some of the broadcasts are organized into one or more series of related broadcasts that are broadcast at weekly or other relatively periodic intervals, and where at least some of the series of broadcasts are further organized into one or more groups of related series of broadcasts, said system comprising:
- a broadcasting system that receives multiple broadcasts and transmits them over the network to computers containing tuner software systems with provision enabling their users to receive at least one of the broadcasts;
an advertisement or other message insertion system that can replace or supplement portions of any of the broadcasts with advertisements or other messages, thereby creating advertising opportunities;
a traffic system that automates the selling of the advertising opportunities associated with the broadcasts to advertisers and that permits the advertising opportunities to be collected into packages for sale, the traffic system forming packages in several different ways which may be used in combination with each other, including selecting advertising opportunities arising in one or more series, and selecting advertising opportunities arising in one or more groups; and
a coordination system which controls the ordering of advertisement or other message insertion by the insertion system and which itself is controlled by broadcast logs generated by the traffic system.
1 Assignment
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Accused Products
Abstract
An Internet based broadcasting system manages the insertion of advertisements and other messages into multiple broadcasts of live sporting events and other types of broadcasts. The insertion of advertisements and other messages is governed by program logs generated by a traffic system, signals extracted from the broadcasts themselves, and signals received from producer systems. The traffic system facilitates the marketing of advertising opportunities for the multiple broadcasts packaged in a variety of ways. The broadcasts are received by tuner systems that are automatically downloaded and installed on user'"'"'s computers. The tuner systems can download and display demographically selected multimedia advertisements, banner advertisements, and a variety of messages that may be called for by the producer systems, which may be wireless portable computers that can be carried to sports events or other broadcasts by the producers of the broadcasts.
96 Citations
26 Claims
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1. A networked computer broadcasting system with provision for broadcasting multiple broadcasts, where advertising opportunities arising out of such broadcasts are to be sold, where at least some of the broadcasts are organized into one or more series of related broadcasts that are broadcast at weekly or other relatively periodic intervals, and where at least some of the series of broadcasts are further organized into one or more groups of related series of broadcasts, said system comprising:
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a broadcasting system that receives multiple broadcasts and transmits them over the network to computers containing tuner software systems with provision enabling their users to receive at least one of the broadcasts;
an advertisement or other message insertion system that can replace or supplement portions of any of the broadcasts with advertisements or other messages, thereby creating advertising opportunities;
a traffic system that automates the selling of the advertising opportunities associated with the broadcasts to advertisers and that permits the advertising opportunities to be collected into packages for sale, the traffic system forming packages in several different ways which may be used in combination with each other, including selecting advertising opportunities arising in one or more series, and selecting advertising opportunities arising in one or more groups; and
a coordination system which controls the ordering of advertisement or other message insertion by the insertion system and which itself is controlled by broadcast logs generated by the traffic system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification