System and method for controlling the presentation of advertisements

• US 20030004796A1
• Filed: 06/27/2001
• Published: 01/02/2003
• Est. Priority Date: 06/27/2001
• Status: Active Grant

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Struble, Christian L.
• Granted Patent: US 7,912,753 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals

Abstract

The present disclosure relates to a system and method for controlling the presentation of advertisements. In one arrangement, the system and method are adapted to collect weather condition information, determine which advertisements are appropriate for presentation based upon the weather condition information, and facilitate presentation of appropriate advertisements.

Claims

1. A method for controlling the presentation of advertisements, comprising the steps of:

collecting weather condition information;

determining which advertisements are appropriate for presentation based upon the weather condition information; and

facilitating presentation of appropriate advertisements.

2. The method of claim 1, wherein the weather condition information comprises current local weather conditions.

3. The method of claim 2, wherein the current local weather conditions are measured with a local sensing unit.

4. The method of claim 1, wherein the weather condition information comprises weather forecast information.

5. The method of claim 4, wherein the weather forecast information is obtained via a network.

6. The method of claim 1, wherein the step of facilitating presentation of appropriate advertisements comprises transmitting the appropriate advertisements to a display unit.

7. The method of claim 6, wherein the display unit is mounted to a fuel pump.

8. The method of claim 1, further comprising the steps of determining the current local time and determining which advertisements are appropriate for presentation based upon the current local time.

9. The method of claim 1, wherein different advertisements are selected for presentation as the weather condition information changes.

10. A system for controlling the presentation of advertisements, comprising:

means for collecting weather condition information;

means for determining which advertisements are appropriate for presentation based upon the weather condition information; and

means for facilitating presentation of appropriate advertisements.

11. The system of claim 10, wherein the weather condition information comprises current local weather conditions.

12. The system of claim 11, wherein the means for measuring the current local weather conditions comprises a local sensing unit.

13. The system of claim 10, wherein the weather condition information comprises weather forecast information.

14. The system of claim 10, wherein the means for facilitating presentation of appropriate advertisements comprises a display unit that is mounted to a fuel pump.

15. The system of claim 10, further comprising means for determining the current local time and means for determining which advertisements are appropriate for presentation based upon the current local time.

17. The software of claim 16, wherein the weather condition information comprises current local weather conditions.

18. The software of claim 16, wherein the weather condition information comprises weather forecast information.

19. The software of claim 16, further comprising logic configured to determine the current local time and logic configured to determine which advertisements are appropriate for presentation based upon the current local time.

16. Advertisement presentation control software stored on a computer readable medium, comprising:

logic configured to collect weather condition information;

logic configured to determine which advertisements are appropriate for presentation based upon the weather condition information; and

logic configured to facilitate presentation of appropriate advertisements.