Business method of auctioning advertising
First Claim
1. A business method for billboard advertising comprising the steps of:
- A) providing a content-display unit;
B) providing a display controller, wherein said display controller is adapted to receive, store, and provide dynamic-content for said content-display unit;
C) receiving advertising information from an advertiser; and
D) auctioning display-time on said content-display unit.
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Accused Products
Abstract
A business method for billboard advertising discloses auctioning display-time on billboards capable of dynamic-content display. The method provides the auctioning of display-time on at least one content-display unit. An auction may be based on a time period, a type identifier, group, content-display unit location, a hierarchy, or other desirable segmentation. An advertising billboard device for use with the present invention comprises a display controller adapted to receive, store, and display dynamic-content from the server. At least one content-display unit is in communication with the display controller, wherein the content-display unit visually displays the information from the dynamic-content. The advertising billboard display controller may also comprise a timing means, the display controller altering the visual display of the content-display unit as a function of a signal from the timing means. The display controller may be adapted to receive, store, and display dynamic-content from one or a plurality of servers, wherein the display controller comprises a hierarchical control scheme, the hierarchical control scheme adapted to select dynamic-content from one server of the plurality of servers for display on the content-display unit. The advertising billboard device may also comprise a plurality of display controllers in communication with a plurality of content-display unit devices, each display controller from the plurality of display controllers having a type identifier, wherein each of the display controllers selects dynamic-content for display on its content-display unit as a function of the type identifier.
179 Citations
22 Claims
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1. A business method for billboard advertising comprising the steps of:
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A) providing a content-display unit;
B) providing a display controller, wherein said display controller is adapted to receive, store, and provide dynamic-content for said content-display unit;
C) receiving advertising information from an advertiser; and
D) auctioning display-time on said content-display unit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A business method for billboard advertising comprising the steps of:
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A) providing an advertising system, wherein said advertising system comprises;
at least one server;
at least one display controller, wherein said at least one display controller is adapted to receive, store, and display dynamic-content from said at least one server; and
at least one content-display unit in communication with said at least one display controller, wherein said at least one content-display unit visually displays the information from said dynamic-content;
B) receiving advertising information from an advertiser;
C) communicating said advertising information as dynamic-content from said at least one server to said at least one display controller; and
D) auctioning display-time on at least one content-display unit. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A business method for billboard advertising comprising the steps of:
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A) providing a content-display unit;
B) providing a display controller, wherein said display controller is adapted to receive dynamic-content for said content-display unit;
C) receiving dynamic-content; and
D) auctioning display-time on said content-display unit.
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Specification