Method and apparatus for privacy negotiation
First Claim
1. A method of negotiating an electronic commerce (e-commerce) transaction for the sale of a selected good comprising the steps of:
- identifying an asking price for the selected good;
retrieving from memory merchant business objectives (MBOs) and consumer privacy rules (CPRs), said MBOs specifying incentive information corresponding to a proposed exchange of consumer information, said CPRs specifying asking prices corresponding to said proposed exchange of consumer information;
comparing said MBOs to said CPRs to determine if an agreement can be reached for the sale of the selected good with an incentive based upon said proposed exchange of consumer information; and
consummating said e-commerce transaction for the sale of the selected good with said incentive if in said comparing step it is determined that an agreement can be reached.
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Accused Products
Abstract
A method of negotiating an electronic commerce (e-commerce) transaction for the sale of a selected good can include identifying an asking price for the selected good and retrieving from memory merchant business objectives (MBOs) and consumer privacy rules (CPRs). The MBOs can specify incentive information corresponding to a proposed exchange of consumer information and the CPRs can specify asking prices corresponding to the proposed exchange of consumer information. The MBOs can be compared to the CPRs to determine if an agreement can be reached for the sale of the selected good with an incentive based upon the proposed exchange of consumer information. The e-commerce transaction for the sale of the selected good with the incentive can be consummated if in the comparing step it is determined that an agreement can be reached.
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Citations
48 Claims
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1. A method of negotiating an electronic commerce (e-commerce) transaction for the sale of a selected good comprising the steps of:
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identifying an asking price for the selected good;
retrieving from memory merchant business objectives (MBOs) and consumer privacy rules (CPRs), said MBOs specifying incentive information corresponding to a proposed exchange of consumer information, said CPRs specifying asking prices corresponding to said proposed exchange of consumer information;
comparing said MBOs to said CPRs to determine if an agreement can be reached for the sale of the selected good with an incentive based upon said proposed exchange of consumer information; and
consummating said e-commerce transaction for the sale of the selected good with said incentive if in said comparing step it is determined that an agreement can be reached. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of negotiating an electronic commerce (e-commerce) transaction for the sale of a selected good comprising the steps of:
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identifying an asking price for the selected good;
retrieving from memory merchant business objectives (MBOs), said MBOs specifying incentive information corresponding to a proposed exchange of consumer information;
receiving consumer privacy rules (CPRs), said CPRs specifying asking prices corresponding to said proposed exchange of consumer information;
comparing said MBOs to said CPRs to determine if an agreement can be reached for the sale of the selected good with an incentive based upon said proposed exchange of consumer information; and
consummating said e-commerce transaction for the sale of the selected good with said incentive if in said comparing step it is determined that an agreement can be reached. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method of configuring merchant business objectives comprising:
- identifying an item of consumer information desired by a merchant;
specifying at least one incentive for said item of consumer information to be offered to a consumer in exchange for said item of consumer information; and
storing an indication of said item of consumer information and said corresponding incentive in a data store.
- identifying an item of consumer information desired by a merchant;
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22. A method of configuring consumer privacy rules comprising:
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identifying an item of consumer information which a consumer will provide to a merchant;
specifying at least one incentive for said item of consumer information in exchange for which said consumer will provide said item of consumer information to a merchant; and
storing said item of consumer information and said minimum incentive in a data store. - View Dependent Claims (24, 25, 26, 28, 29, 30, 31, 32, 33, 34, 35, 36, 38, 39, 40, 41, 42, 43, 44, 45, 46)
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23. A privacy negotiation system for negotiating an electronic commerce transaction involving a transfer of selected consumer information items, said system comprising:
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a merchant objectives data store comprising rules for offering incentives to a consumer during said electronic commerce transaction, wherein said incentives are conditioned upon said transfer of said selected consumer information items from said consumer to a merchant;
a negotiation engine communicatively linked to said merchant objectives data store wherein said negotiation engine mediates between said merchant and said consumer to conclude said electronic commerce transaction; and
a merchant agent for negotiating said electronic commerce transaction on behalf of said merchant, said merchant agent communicating with said negotiation engine and said merchant privacy rules data store.
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27. A machine readable storage, having stored thereon a computer program having a plurality of code sections executable by a machine for causing the machine to perform the steps of:
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identifying an asking price for a selected good;
retrieving from memory merchant business objectives (MBOs) and consumer privacy rules (CPRs), said MBOs specifying incentive information corresponding to a proposed exchange of consumer information, said CPRs specifying asking prices corresponding to said proposed exchange of consumer information;
comparing said MBOs to said CPRs to determine if an agreement can be reached for the sale of the selected good with an incentive based upon said proposed exchange of consumer information; and
consummating said e-commerce transaction for the sale of the selected good with said incentive if in said comparing step it is determined that an agreement can be reached.
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37. A machine readable storage, having stored thereon a computer program having a plurality of code sections executable by a machine for causing the machine to perform the steps of:
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identifying an asking price for a selected good;
retrieving from memory merchant business objectives (MBOs), said MBOs specifying incentive information corresponding to a proposed exchange of consumer information;
receiving consumer privacy rules (CPRs), said CPRs specifying asking prices corresponding to said proposed exchange of consumer information;
comparing said MBOs to said CPRs to determine if an agreement can be reached for the sale of the selected good with an incentive based upon said proposed exchange of consumer information; and
consummating said e-commerce transaction for the sale of the selected good with said incentive if in said comparing step it is determined that an agreement can be reached.
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47. A machine readable storage, having stored thereon a computer program having a plurality of code sections executable by a machine for causing the machine to perform the steps of:
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identifying an item of consumer information desired by a merchant;
specifying at least one incentive for said item of consumer information to be offered to a consumer in exchange for said item of consumer information; and
storing an indication of said item of consumer information and said corresponding incentive in a data store.
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48. A machine readable storage, having stored thereon a computer program having a plurality of code sections executable by a machine for causing the machine to perform the steps of:
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identifying an item of consumer information which a consumer will provide to a merchant;
specifying at least one incentive for said item of consumer information in exchange for which said consumer will provide said item of consumer information to a merchant; and
storing said item of consumer information and said minimum incentive in a data store.
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Specification