Method for online personalization of greeting cards
First Claim
1. A system for creating customized greeting cards comprising a web server having associated therewith a database of categorized expressions, a database of categorized images, a selection process for entering user information used to search each database to form a reduced portion of each database that may be appropriate for selection by the user, means for a user to identify a particular expression and a particular image to thereby define a customized greeting card, an arrangement for associating with the customized greeting card a related sale or promotion, a printing arrangement for printing the customized greeting card, and a delivery arrangement for delivering the printed greeting card to a recipient.
1 Assignment
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Accused Products
Abstract
A system and method for providing convenient manufacture and delivery of customized greeting cards uses the convenience and ready access of the Internet or other widely available network. The website allows a user to enter information used to assist in the selection of an appropriate expression and image. An advertisement, sales promotion or product sale can be associated with the greeting card and used to subsidize the cost of the greeting card. In one embodiment an advertisement is associated with the greeting card and printed as part of the greeting card. The printed greeting card and advertisement are delivered by mail or other delivery service. The website is also designed to allow users to seek assistance from others with respect to expressions and images.
134 Citations
25 Claims
- 1. A system for creating customized greeting cards comprising a web server having associated therewith a database of categorized expressions, a database of categorized images, a selection process for entering user information used to search each database to form a reduced portion of each database that may be appropriate for selection by the user, means for a user to identify a particular expression and a particular image to thereby define a customized greeting card, an arrangement for associating with the customized greeting card a related sale or promotion, a printing arrangement for printing the customized greeting card, and a delivery arrangement for delivering the printed greeting card to a recipient.
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21. A process of creating customized corporate communications comprising
accessing a web server having associated therewith a database containing a series of specific corporate communications associated with a particular corporate/client event and a database containing a series of marketing communications associated with the wares and/or services of the corporation, selecting an appropriate specific corporate communication and providing client information to allow sending of said corporate communication to at least one client, producing a printed customized corporate communication having said selected specific corporate communication and at least one marketing communication associated with the wares and/or services of the corporation, and sending said printed customized corporate communication to an address associated with said client information.
Specification