Networked broadcasting system with provision for the addition of advertisements or messages
First Claim
1. A network broadcasting system with provision for delivering broadcasts and also advertisements or other messages to individual users comprising:
- a tuner software system designed to be installed within the computers of users who wish to receive broadcasts over the network and including a broadcast reception component that can receive a broadcast from the network and present it to the user;
a broadcasting system that broadcasts over the network to computers containing the tuner software system which have been enabled by their users to receive a broadcast;
a network signaling mechanism that signals over the network to computers containing the tuner software system and receiving a broadcast informing such computers of when advertisements or other information will appear within a broadcasts; and
a message presentation system associated with the tuner software system that responds to the signals by obtaining and presenting to the user an advertisement or other message simultaneously with, or as a replacement for, a portion of an incoming broadcast.
1 Assignment
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Accused Products
Abstract
An Internet based broadcasting system manages the insertion of advertisements and other messages into multiple broadcasts of live sporting events and other types of broadcasts. The insertion of advertisements and other messages is governed by program logs generated by a traffic system, signals extracted from the broadcasts themselves, and signals received from producer systems. The traffic system facilitates the marketing of advertising opportunities for the multiple broadcasts packaged in a variety of ways. The broadcasts are received by tuner systems that are automatically downloaded and installed on user'"'"'s computers. The tuner systems can download and display demographically selected multimedia advertisements, banner advertisements, and a variety of messages that may be called for by the producer systems, which may be wireless portable computers that can be carried to sports events or other broadcasts by the producers of the broadcasts.
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Citations
55 Claims
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1. A network broadcasting system with provision for delivering broadcasts and also advertisements or other messages to individual users comprising:
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a tuner software system designed to be installed within the computers of users who wish to receive broadcasts over the network and including a broadcast reception component that can receive a broadcast from the network and present it to the user;
a broadcasting system that broadcasts over the network to computers containing the tuner software system which have been enabled by their users to receive a broadcast;
a network signaling mechanism that signals over the network to computers containing the tuner software system and receiving a broadcast informing such computers of when advertisements or other information will appear within a broadcasts; and
a message presentation system associated with the tuner software system that responds to the signals by obtaining and presenting to the user an advertisement or other message simultaneously with, or as a replacement for, a portion of an incoming broadcast. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 48, 49, 50, 51, 52, 53, 54)
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18. A network broadcasting system with provision for delivering broadcasts and also advertisements or other messages to individual users comprising:
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a tuner software system designed to be installed within the computers of users who wish to receive broadcasts over the network and including a broadcast reception component that can receive a broadcast from the network and present it to the user;
a broadcasting system that broadcasts over the network to computers containing the tuner software system which have been enabled by their users to receive a broadcast;
an advertisement or other message insertion system connecting to said broadcasting system that can replace portions of the broadcast or insert into the broadcast advertisements or other messages;
a network signaling mechanism that signals over the network to computers containing the tuner software system and receiving a broadcast informing such computers of when advertisements or other information will appear within a broadcasts; and
a message presentation system associated with the tuner software system that responds to the signals by obtaining and presenting to the user an advertisement or other message simultaneously with, or as a replacement for, an incoming broadcast.
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35. A networked computer broadcasting system with provision for delivering broadcasts and also advertisements or other messages to individual users, said system comprising:
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a tuner software system designed to be installed within the computers of users who wish to receive broadcasts over the network and including a broadcast reception component that can receive a broadcast from the network and present it to the user and an advertisement or other message presentation component that can, in response to incoming network commands, display multimedia programs in place of, or simultaneously with, an incoming broadcast;
a broadcasting system that broadcasts over the network to computers containing the tuner software system which have been enabled by their users to receive a broadcast, including a mechanism for sending network commands to the tuner software systems signaling when the timer systems are to present multimedia presentations which correspond to advertisements or other messages to the users;
a producer system designed to be operated by a producer with a command generation system that permits a producer to originate, and present to the network, commands calling for various multimedia presentations including advertisements and other messages; and
an advertisement and other message insertion system connected to the network that receives the producer commands and sends them on to the computers of users who are receiving the corresponding broadcast, whereby the producer controls the presentation of advertisements and other messages to the user.
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47. A network radio broadcasting system with provision for delivering broadcasts and also advertisements or other messages to individual users comprising:
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a tuner software system designed to be installed within the computers of users who wish to receive broadcasts over the network and including a broadcast reception component that can receive a broadcast from the network and present it to the user and also an advertisement or other message insertion component that can download a multimedia advertisement or other message from a server and present it to the user simultaneously with or as a replacement for an incoming radio broadcast;
a broadcasting system that broadcasts over the network to computers containing the tuner software system which have been enabled by their users to receive a broadcast;
an advertisement or other message insertion system connecting to said broadcasting system that can replace portions of the broadcast with advertisements or other messages;
a network signaling mechanism that signals over the network to computers containing the tuner software system and receiving a broadcast informing such computers in advance of when multimedia advertisements or other information is to be presented to the user, and that also signals when those advertisements or other information are to be presented;
a mechanism within said tuner software system that can respond to said in advance signaling by downloading in advance of presentation multimedia advertisements or other messages at a controlled rate of downloading which does not interfere with reception of the broadcast and that can also respond to said presentation signaling by presenting the advertisements or other information at the proper time.
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55. A networked computer broadcasting system optimized for the reception of sports and other similar live and prerecorded broadcasts comprising:
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a source of a live or prerecorded broadcast including commands from the source of the broadcast indicating appropriate places where advertisements or other messages may be inserted into the broadcast;
a producer system generating producer commands calling for the addition of scores and other textual messages as well as multimedia messages to a broadcast, and including provision for requesting the inclusion of advertisements in a broadcast or the prevention of the inclusion of advertisements in a broadcast;
a traffic system designed to facilitate the automated presentation and sale of multiple advertising opportunities to advertisers in packages that may be broken down by position of the advertisement within a broadcast (pregame, play-by-play, or postgame, etc.), by specific broadcast series, by specific group of broadcast series, and by range of dates as well as by number of advertising opportunity of a particular type, used in varying combinations in accordance with the needs and desires of the advertisers;
the traffic system generating logs defining which advertisements are to be inserted into which portions of each broadcast in what order, and said logs, together with performance data gathered during each broadcast, being later used for billing purposes;
a tuner software system designed to be installed within the computers of users who wish to receive broadcasts over the network and including a broadcast reception component that can receive a broadcast from the network and present it to the user, a message presentation system that can selectively present advertisements and other multimedia messages to the user in response to commands, downloading such messages when necessary from a server ahead of time in response to prequeue commands, and presenting at least some of them at times indicated by fire commands, and a producer information presentation system that can present scores and other text messages as well as multimedia messages to the user in response to the receipt of producer commands, all such commands being conveyed to the tuner software system along with the broadcast; and
a broadcasting system that broadcasts over the network to computers containing the tuner software system which have been enabled by their users to receive a broadcast, including an insertion system that inserts advertisements or other messages into a broadcast and that also inserts the commands conveyed by the broadcast to the tuner software system, such insertions and commands originating from a coordinating system that is controlled by commands received from the source of the broadcast and from the producer system and that extracts from the logs the identification of the advertisements or other messages inserted by the insertion system or command to be presented by the tuner system.
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Specification