Networked broadcasting system with demographically controlled advertisement selection
First Claim
1. A networked computer broadcasting system with provision for delivering broadcasts and also advertisements or other messages to individual users, said system comprising:
- a tuner software system designed to be installed within the computers of users who wish to receive broadcasts over the network and including a broadcast reception component that can receive a broadcast from the network and present it to the user;
a user demographic information gathering component of the tuner software system that can ask the user to provide demographic information and that can store this information locally under such control that it cannot readily be gathered centrally and combined with user identification information in such a manner as to raise individual privacy concerns;
advertisements or other messages at least some of which are associated with demographic information; and
a message presentation system associated with the tuner software system, that can selectively present advertisements or other messages to the user, comparing the demographic information provided by each user with that associated with at least some of the advertisements or other messages and then presenting to the user those advertisements or other messages having demographic information most closely matched to the demographic information provided by each user.
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Accused Products
Abstract
An Internet based broadcasting system manages the insertion of advertisements and other messages into multiple broadcasts of live sporting events and other types of broadcasts. The insertion of advertisements and other messages is governed by program logs generated by a traffic system, signals extracted from the broadcasts themselves, and signals received from producer systems. The traffic system facilitates the marketing of advertising opportunities for the multiple broadcasts packaged in a variety of ways. The broadcasts are received by tuner systems that are automatically downloaded and installed on user'"'"'s computers. The tuner systems can download and display demographically selected multimedia advertisements, banner advertisements, and a variety of messages that may be called for by the producer systems, which may be wireless portable computers that can be carried to sports events or other broadcasts by the producers of the broadcasts.
133 Citations
17 Claims
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1. A networked computer broadcasting system with provision for delivering broadcasts and also advertisements or other messages to individual users, said system comprising:
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a tuner software system designed to be installed within the computers of users who wish to receive broadcasts over the network and including a broadcast reception component that can receive a broadcast from the network and present it to the user;
a user demographic information gathering component of the tuner software system that can ask the user to provide demographic information and that can store this information locally under such control that it cannot readily be gathered centrally and combined with user identification information in such a manner as to raise individual privacy concerns;
advertisements or other messages at least some of which are associated with demographic information; and
a message presentation system associated with the tuner software system, that can selectively present advertisements or other messages to the user, comparing the demographic information provided by each user with that associated with at least some of the advertisements or other messages and then presenting to the user those advertisements or other messages having demographic information most closely matched to the demographic information provided by each user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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Specification