Interactive advertising system and method
First Claim
1. An interactive communication system for providing multimedia content to a client on the basis of a characteristic of the client, the interactive communication system comprising:
- (a) a communication server;
(b) a data communication network linked to said communication server;
(c) a handheld device linked to said data communications network;
(d) a communication platform linked to said data communication network, comprising;
(i) a memory for storing the multimedia content and a target client characteristic;
(ii) a processor for determining whether the handheld device is within a predetermined distance of the communication platform;
(iii) a receiver for receiving the characteristic of the client; and
(iv) a display for displaying the multimedia content to the client if the handheld device is within a predetermined distance of the communication system and if the client characteristic is the same as the target client characteristic.
1 Assignment
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Accused Products
Abstract
An interactive advertising system for providing interactive multimedia content to a client positioned in close proximity to an advertising display unit, the interactive advertising system comprising an advertising server, a data communications network, and an advertising platform. The advertising server stores client and advertising databases which contain records relating to the types of clients and the types of advertisements. The advertising server is coupled to the advertising platform over the communications network. The advertising platform comprises a multimedia display, a platform controller, and a GPS receiver. The multimedia display is configured and is controlled by the platform controller to provide interactive multimedia content to a client according to the existing conditions. Conditions can include the specific demographic or psychographic profile of the client, the time of day and the geographical position of the advertising platform. The client can interact with the advertising platform in response to multimedia content and receive coupons and/or purchase items offered through the displayed advertising. The system continuously attracts new clients and tracks, records and quantifies client information over time.
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Citations
27 Claims
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1. An interactive communication system for providing multimedia content to a client on the basis of a characteristic of the client, the interactive communication system comprising:
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(a) a communication server;
(b) a data communication network linked to said communication server;
(c) a handheld device linked to said data communications network;
(d) a communication platform linked to said data communication network, comprising;
(i) a memory for storing the multimedia content and a target client characteristic;
(ii) a processor for determining whether the handheld device is within a predetermined distance of the communication platform;
(iii) a receiver for receiving the characteristic of the client; and
(iv) a display for displaying the multimedia content to the client if the handheld device is within a predetermined distance of the communication system and if the client characteristic is the same as the target client characteristic. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A method for providing multimedia content from a communication platform to a client on the basis of a client characteristic, the method comprising the steps of:
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(a) determining whether the client is within a predetermined distance of the communication platform and whether the client characteristic is the same as the target client characteristic; and
(b) if the determinations in (a) are both positive, then displaying the multimedia content to the client. - View Dependent Claims (23, 24, 25, 26, 27)
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Specification