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Interactive advertising system and method

  • US 20030006911A1
  • Filed: 12/21/2001
  • Published: 01/09/2003
  • Est. Priority Date: 12/22/2000
  • Status: Abandoned Application
First Claim
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1. An interactive communication system for providing multimedia content to a client on the basis of a characteristic of the client, the interactive communication system comprising:

  • (a) a communication server;

    (b) a data communication network linked to said communication server;

    (c) a handheld device linked to said data communications network;

    (d) a communication platform linked to said data communication network, comprising;

    (i) a memory for storing the multimedia content and a target client characteristic;

    (ii) a processor for determining whether the handheld device is within a predetermined distance of the communication platform;

    (iii) a receiver for receiving the characteristic of the client; and

    (iv) a display for displaying the multimedia content to the client if the handheld device is within a predetermined distance of the communication system and if the client characteristic is the same as the target client characteristic.

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