Method and system for mobile commerce advertising

• US 20030014307A1
• Filed: 07/16/2001
• Published: 01/16/2003
• Est. Priority Date: 07/16/2001
• Status: Abandoned Application

• Current Assignee: General Motors Corporation (General Motors Company)
• Original Assignee: General Motors Corporation (General Motors Company)
• Inventors: Heng, Teck T.
• Application Number:
  US09/906,501
• Publication Number:
  US 20030014307A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

The invention provides a method for mobile commerce advertising by receiving at least one mobile consumer transaction on a transaction server. The method then applies the mobile consumer transaction to at least one predefined customer account. Using the mobile consumer transaction and the predefined customer account, at least one customer profile is formed. The transaction server receives at least one vendor advertisement, and the vendor advertisement, along with the customer profile are used in creating a target list. The method then supplies the vendor advertisement to the predefined customer account.

Claims

1. A method for mobile commerce advertising comprising:

receiving at least one mobile consumer transaction on a transaction server;

applying the mobile consumer transaction to at least one predefined customer account;

forming at least one customer profile as a function of the mobile consumer transaction and predefined customer account;

receiving at least one vendor advertisement on the transaction server;

creating a target list as a function of the vendor advertisement and the customer profile; and

supplying the vendor advertisement to the predefined customer account as a function of the target list.

2. The method of claim 1 wherein the transaction server receives the mobile consumer transaction over the Internet.

3. The method of claim 1 further comprising receiving at least one customer profile attribute requirement within the vendor advertisement.

4. The method of claim 3 wherein the target list is restricted to customer profiles containing the attribute requirement.

5. The method of claim 1 further comprising providing a vendor advertisement attribute requirement within the customer profile.

6. The method of claim 5 wherein the target list is restricted to customer profiles containing the vendor advertisement attribute requirement that is present in the vendor advertisement.

7. The method of claim 1 further comprising transmitting to a transaction server, at least one mobile consumer transaction from at least one mobile transaction devise.

8. The method of claim 1 further comprising viewing the supplied vendor advertisement by a customer associated with the customer profiles, via a transaction browser.

9. The method of claim 1 further comprising providing the customer profile to a vendor.

10. The method of claim 9 wherein the target list is created by the vendor as a function of the customer profile.

11. The method of claim 1 wherein the vendor advertisement includes a promotional icon.

12. The method of claim 11 wherein the promotional icon provides a link for the customer profiles to access additional vendor advertisement features.

13. The method of claim 1 further comprising printing a hard copy of the vendor advertisement from the predefined customer account.

14. The method of claim 13 further comprising redeeming the hard copy of the vendor advertisement at a vendor retail outlet.

15. The method of claim 1 wherein the vendor advertisement remains with the predefined customer account for a predetermined period.

17. The system of claim 16 further comprising means for receiving a customer profile attribute requirement within the vendor advertisement.

18. The system of claim 16 further comprising means for transmitting to a transaction server, at least one mobile consumer transaction from at least one mobile transaction devise.

20. The computer-usable medium of claim 19 further comprising computer-readable program code for receiving a customer profile attribute requirement within the vendor advertisement.

21. The computer-usable medium of claim 19 further comprising computer-readable program code for transmitting to a transaction server, at least one mobile consumer transaction from at least one mobile transaction devise.

16. A system for mobile commerce advertising comprising:

means for receiving at least one mobile consumer transaction on a transaction server;

means for applying the mobile consumer transaction to at least one predefined customer account;

means for forming at least one customer profile as a function of the mobile consumer transaction and predefined customer account;

means for receiving at least one vendor advertisement on the transaction server;

means for creating a target list as a function of the vendor advertisement and the customer profile; and

means for supplying the vendor advertisement to the predefined customer account as a function of the target list.

19. A computer-usable medium storing a program, comprising:

computer-readable program code for receiving at least one mobile consumer transaction on a transaction server;

computer-readable program code for applying the mobile consumer transaction to at least one predefined customer account;

computer-readable program code for forming at least one customer profile base on the mobile consumer transaction and predefined customer account;

computer-readable program code for receiving at least one vendor advertisement on the transaction server;

computer-readable program code for creating a target list as a function of the vendor advertisement and the customer profile; and

computer-readable program code for supplying the vendor advertisement to the predefined customer account as a function of the target list.