Web based measurement of advertising success
First Claim
1. A system comprising:
- a navigable computer site;
an information storage and retrieval means linked to the computer site;
a printed publication including one or more promotions or advertisements, each promotion or advertisement being associated with a unique promotion identifier;
wherein the navigable computer site is accessible by a reader who can input a unique promotion identifier relating to a particular promotion or advertisement in the printed publication to access information on an offer associated with that promotion or advertisement and wherein details of the accessing of that information on the promotion or advertisement are input to the database and are accessible to authorised persons.
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Accused Products
Abstract
A navigable computer site (web site) includes an information storage and retrieval means linked to the computer site. An associated magazine displays promotions of various products, services or the like. Each promotion has a unique promotion identifier associated with the promotion product/service. The navigable computer site is accessible by a registered reader who can input a unique promotion identifier relating to a particular promotion in the printed publication, to access further information on the product, service or the like associated with that promotion or the web site. Details of the readers accessing of that further information on the promotion are input to the database and are accessible to the organisation who placed the promotion via the navigable computer site following entry of an appropriate personal identifier relating to that organisation. This allows an advertiser placing a promotion to obtain real time feedback on the success or otherwise of a promotion in quantitative terms.
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Citations
26 Claims
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1. A system comprising:
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a navigable computer site;
an information storage and retrieval means linked to the computer site;
a printed publication including one or more promotions or advertisements, each promotion or advertisement being associated with a unique promotion identifier;
whereinthe navigable computer site is accessible by a reader who can input a unique promotion identifier relating to a particular promotion or advertisement in the printed publication to access information on an offer associated with that promotion or advertisement and wherein details of the accessing of that information on the promotion or advertisement are input to the database and are accessible to authorised persons. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 15, 16, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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14. A method of providing further information or the like, relating to a published promotion or advertisement in a printed publication comprising the steps of:
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ascribing a unique promotion identifier to each promotion or advertisement in the printed publication;
providing a navigable computer site accessible to readers of the printed publication, the site being linked to a database;
providing a means for a reader to input a unique promotion identifier relating to the promotion or advertisement to the site in order to access further information or services related to the promotion or advertisement;
providing further information or services related to the promotion or advertisement at the web site on entry of the unique identifier;
recording details of the accessing of the further information or services associated with the promotion or advertisement identified by the unique promotion identifier; and
making the details of the accessing of the further information or services associated with the promotion available to authorised persons.
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17. A navigable computer site associated with an information storage and retrieval means linked to the computer site, wherein the navigable computer site is accessible by a registered reader, each registered reader having a unique personal identifier, the site allowing a reader to input a unique promotion identifier relating to a particular promotion or advertisement to access further information on a product, service associated with that promotion or advertisement wherein details of the registered reader accessing of that further information on the promotion are input and are accessible to authorised persons via the computer navigable site.
Specification