System and method for traffic management
First Claim
Patent Images
1. A method for directing web site traffic, the method comprising:
- receiving a code encoded as a parameter to an address at a redirection server associated with the address, the code associated with one or more data values;
processing the one or more data values at the redirection server based on the code to determine a destination content page; and
directing a user to the destination content page in accordance with at least one of the one more processed data values.
1 Assignment
0 Petitions
Accused Products
Abstract
The invention provides system and method for tracking and managing web site user traffic. Traffic is tracked and managed in conjunction with economic factors such as contract terms governing the referral of computer users from a first web site to a second web site through the use of codes embedded in uniform resource locators (URLs). Typically, this referral is in made in conjunction with advertising or marketing efforts. Traffic may also be directed to downstream web sites in accordance with real-time economic analysis of economic factors governing the referral in order to maximize the return on advertising or marketing investments.
141 Citations
53 Claims
-
1. A method for directing web site traffic, the method comprising:
-
receiving a code encoded as a parameter to an address at a redirection server associated with the address, the code associated with one or more data values;
processing the one or more data values at the redirection server based on the code to determine a destination content page; and
directing a user to the destination content page in accordance with at least one of the one more processed data values. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 27, 28, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53)
-
-
26. A method for directing web site traffic, comprising:
-
receiving a multi-part code at a redirection sever, the redirection server maintaining data values associated with one or more parts of the code;
processing the data values based on the multi-part code; and
directing a computer user to a content page in accordance with at least one of the processed data values.
-
-
29. A system for directing web site traffic, the system comprising:
-
a redirection server associated with an address and comprising a processor and at least one database; and
wherein the redirection server receives a code representative of one or more data values encoded as a parameter to the address, processes the one or more data values based on the code to determine a destination content page, and directs a user to the destination content page in accordance with at least one of the one or more processed data values.
-
Specification