Method for presenting advertising in an interactive service
First Claim
1. A method for presenting advertising in a computer network, the network including a multiplicity of user reception systems at which respective users can request applications that include interactive services, the respective reception systems including a monitor at which at least the visual portion of the applications can be presented as one or more screens of display, the method comprising the steps of:
- a. organizing applications so that they may be presented as a first portion of one or more screens of display; and
b. organizing advertising so that it may be presented at a second portion of one or more screens of display concurrently with applications.
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Abstract
A method for presenting advertising in an interactive service provided on a computer network, the service featuring applications which include pre-created, interactive text/graphic sessions is described. The method features steps for presenting advertising concurrently with service applications at the user terminal configured as a reception system. In accordance with the method, the advertising is structured in a manner comparable to the service applications enabling the applications to be presented at a first portion of a display associated with the reception system and the advertising presented at a second portion. Further, steps are provided for storing and managing advertising at the user reception system so that advertising can be pre-fetched from the network and staged anticipation of being called for presentation. This minimizes the potential for communication line interference between application and advertising traffic and makes the advertising available reception system so as not to delay presentation of the service applications. Yet further the method features steps for individualizing the advertising supplied to enhance potential user interest by providing advertising based on a characterization of the user as defined by the users interaction with the service, demographics and geographical location. Yet additionally, advertising is provided with transactional facilities so that users can interact with it.
129 Citations
20 Claims
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1. A method for presenting advertising in a computer network, the network including a multiplicity of user reception systems at which respective users can request applications that include interactive services, the respective reception systems including a monitor at which at least the visual portion of the applications can be presented as one or more screens of display, the method comprising the steps of:
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a. organizing applications so that they may be presented as a first portion of one or more screens of display; and
b. organizing advertising so that it may be presented at a second portion of one or more screens of display concurrently with applications. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for presenting advertising in a computer network, the network including a multiplicity of user reception systems at which respective users can request applications that include interactive services, the method comprising the steps of:
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a. compiling data concerning the respective users;
b. establishing characterizations for respective users based on the compiled data; and
c. selectively supplying advertising data to the reception system for presentation in accordance with the characterizations established for the respective reception system users. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification