Method and system for automated marketing of attention area content

• US 20030018539A1
• Filed: 07/03/2002
• Published: 01/23/2003
• Est. Priority Date: 07/06/2001
• Status: Abandoned Application

• Current Assignee: Centrum Voor Wiskunde En Informatica, Koninklijke KPN NV
• Original Assignee: Koninklijke Kpn N.V. Centrum Voor Wiskunde En Informatica
• Inventors: Bohte, Sander Marcel, Driessen, Cornelis Hendricus, Jonker, Joost, La Poutre, Johannes Antonius, Gerding, Enrico Harm, Bomhof, Frederik Willem
• Application Number:
  US10/189,149
• Publication Number:
  US 20030018539A1
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

System for automatic distribution of attention area content supplied by different suppliers (2) via a network (1) and a mediator (3) to different users (4). The mediator (3) comprises means (5) for distribution of an attention area content supplied by a preferred supplier, and accounting means (6) for recording a distribution price. The mediator also comprises means (7) for processing response data referring to responses of the users to the attention area content, as well as means (8) for transmitting the processed response data and the distribution price to the suppliers. Finally, the mediator comprises means (9) for (periodically) receiving, from the suppliers, a price bid for the distribution of a new attention area content, replacing the attention area content supplied by the preferred supplier, as well as means (10) for mutually comparing each received price bid and the actual distribution price and for selecting as new preferred supplier, the supplier offering the best price.

Claims

1. Method for automatic distribution of attention area content to a user interface via a transmission network, said attention area content being supplied by different attention area content suppliers and distributed by an attention area content mediator to one or more users, wherein the mediator enables an auction process, requesting to said attention area content suppliers to offer one or more bids for future distribution, via the mediator, of their respective attention area content, while the mediator selects one or more suppliers, based on a predetermined criterion.

2. The method according to claim 1, wherein said process is an automated process and wherein said predetermined criterion includes an evaluation of the best conditions.

3. The method according to claim 1, wherein the auction process occurs in real-time and continously can initialize or refresh the user interface with another or additional attention area content.

4. The method according to claim 1, wherein the bids are based on information about the user.

5. Method according to claim 1, wherein the mediator collects and processes user information relative to said users and supplies said information to said attention area content suppliers.

6. Method according to claim 5, wherein said user information comprises response data referring to responses of said users to said attention area content.

7. Method according to claim 5, at least part of said users setting their respective interface by means of personalisation parameters, wherein said user information comprises at least part of said personalisation parameters.

8. Method according to claim 1, wherein said conditions comprise a bid price.

9. Method according to claim 1, wherein said conditions comprise one or more quality indicators.

10. Method according to claim 1, wherein said auction process is a cyclically repeated process.

11. System for automatic distribution of attention area content to user interfaces via a transmission network (1), said attention area content being supplied by different attention area content suppliers (2) and distributed by an attention area content mediator (3) to different users (4), wherein

said mediator (3) comprises means (5) for the distribution of an attention area content supplied by a preferred supplier to said users, and accounting means (6) for recording a distribution condition;

said mediator comprising means (7) for processing user information referring to said users, as well as means (8) for transmitting said user information and said distribution conditions to the suppliers;

said mediator comprising means (9) for receiving, from said suppliers a condition bid for the distribution of a new attention area content, replacing said attention area content supplied by the preferred supplier, as well as means (10) for mutually comparing each received condition bid and the actual distribution condition and for selecting as new preferred supplier, the supplier offering the best condition according to a predetermined criterion;

said distribution means (5) distributing to said users the new attention area content supplied by said new preferred supplier and said accounting means (6) recording said best condition on the account of said new preferred supplier.

12. System according to claim 11, at least part of the users comprising means for setting their respective interface by means of personalisation parameters, wherein said means (7) for processing said user information are enabled to process at least part of said personalisation parameters.

13. A mediator system compiled on a computer environment and being arranged for distributing information items to users, said mediator system enabling an auction process, requesting suppliers to offer one or more bids for future distribution of their information items to the users and wherein the mediator selects, based on a predetermined criterion, one or more suppliers to enable said future distribution of their information items to the users.