Privacy-protecting user tracking and targeted marketing

• US 20030018613A1
• Filed: 04/24/2002
• Published: 01/23/2003
• Est. Priority Date: 07/31/2000
• Status: Abandoned Application

• Current Assignee: Koç Holding A.S.
• Original Assignee: Koç Holding A.S.
• Inventors: Oytac, Engin
• Application Number:
  US10/131,580
• Publication Number:
  US 20030018613A1
• Time in Patent Office: Days
• US Class Current: 707/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method, system, and computer-readable medium for assisting in targeting information to users while protecting the privacy of those users is described. Various transaction and/or other user-specific information may first be obtained from one or more of a variety of information sources, and can then be provided to user targeters that desire to target information to other users that match specified criteria. Information about the matching users is provided to the user targeters in a manner that obscures the identity of those users. After a user targeter selects identity-obscured users to which targeted information is to be provided, the information is provided to those targeted users in various ways. In some situations, the targeted information is marketing information such as an advertisement and/or information about a discount or other promotional benefit that is available, and is provided to users at a POS location.

Claims

1. A computer-implemented method for a privacy-protecting service to provide marketing promotions from retailers to targeted individuals in a manner that protects identities of the individuals from the retailers, the method comprising:

for each of multiple individuals that are potential recipients of targeted marketing promotions, receiving information about previous transactions involving the individual from one or more of multiple third-party information sources that are distinct from the individuals and the privacy-protecting service;

determining individuals to be targeted by marketing promotions by, for each of multiple targeting retailers desiring to target marketing promotions to appropriate individuals,

determining based at least in part on the received previous transaction information a group of multiple individuals that were each involved in previous transactions that match specified criteria for the targeting retailer;

providing information to the targeting retailer about the determined group in such a manner as to obscure the identities of the individuals in the group; and

receiving an instruction from the targeting retailer to target a specified marketing promotion to the individuals in the group; and

providing marketing promotions to targeted individuals by, for each of multiple transaction retailers involved in transactions with individuals,

receiving information about a current transaction that is occurring between a transaction retailer and an individual; and

if it is determined that the individual involved in the current transaction is part of a group to which a marketing promotion has been targeted by a targeting retailer unrelated to the transaction retailer, providing information about that targeted marketing promotion from the targeting retailer for presentation to that individual on a device at a location of the current transaction, so that while engaged in a transaction with a retailer an individual can receive a marketing promotion targeted by another retailer in a manner that protects the identity of the individual.

2. The method of claim 1 wherein each marketing promotion from a targeting retailer includes a discount available to targeted individuals if they are involved in a specified transaction with that targeting retailer, and including, after presenting information to a first targeted individual about a marketing promotion from a first targeting retailer that includes a first discount for a first transaction with that first targeting retailer, providing the first discount to the first targeted individual by:

receiving information about a current transaction that is occurring between a transaction retailer and an individual; and

when it is determined that the individual is the first targeted individual and that the transaction retailer is the first targeting retailer and that the current transaction is the first transaction, providing the first discount for the current transaction.

3. The method of claim 2 wherein the privacy-protecting service provides a payment processing service to the first targeting retailer, and wherein the providing of the first discount for the current transaction includes adjusting an amount of the payment to be processed to reflect the first discount.

4. The method of claim 1 wherein the devices at the locations of current transactions are targeted marketing devices that each include a display, and wherein the providing of the information about a targeted marketing promotion from a targeting retailer to an individual includes presenting an advertisement including that targeted marketing promotion information to that individual on the targeted marketing device at the current transaction location.

5. The method of claim 4 wherein each of the targeted marketing devices are associated with a single nearby Point-Of-Sale device that process transactions.

6. The method of claim 4 wherein each of the targeted marketing devices are also tracking devices that send information about current transactions that are occurring to the privacy-protecting service, and wherein the sent information for at least some current transactions that are each occurring between a transaction retailer and an individual includes information received from the individual by the targeted marketing and tracking device for that current transaction with which the privacy-protecting service can identify the individual, such that the information received by the privacy-protecting service for those current transactions includes the information received from those individuals.

7. The method of claim 4 including, when an individual to which a targeted marketing device presents an advertisement is not a registered user of the privacy-protecting service, presenting additional information to the individual on the targeted marketing device to prompt the individual to register with the privacy-protecting service.

8. The method of claim 1 wherein the determining of a group of multiple individuals involved in previous transactions that match specified criteria for a targeting retailer includes receiving a request from that targeting retailer to supply information about individuals matching that specified criteria and retrieving in response transaction information that matches that specified criteria, and including modifying the retrieved transaction information so as to obscure the identities of the individuals to which the retrieved transaction information corresponds before the providing of that modified transaction information to that targeting retailer.

9. The method of claim 8 wherein the modifying of the retrieved transaction information so as to obscure the identities of the individuals to which the retrieved transaction information corresponds includes aggregating information for multiple individuals.

10. The method of claim 1 including receiving demographic information for at least some of the multiple individuals that are potential recipients of targeted marketing promotions, wherein at least some of the specified criteria for targeting retailers include criteria parameters related to transaction information and criteria parameters related to demographic information, and wherein the determining of the groups of multiple individuals that match those specified criteria is further based at least in part on the received demographic information.

11. The method of claim 1 including:

receiving instructions from targeting retailers to target specified marketing promotions to specified types of transactions; and

after receiving information about a current transaction that is occurring between a transaction retailer and an individual, if it is determined that the current transaction is of a specified type to which a marketing promotion has been targeted by a targeting retailer unrelated to the transaction retailer, providing information about that targeted marketing promotion from the targeting retailer for presentation to that individual on a device at a location of the current transaction.

12. The method of claim 1 including:

after receiving information about a current transaction that is occurring between a transaction retailer and an individual, determining whether the transactions in which that individual has been involved now match a previously specified criteria for a targeting retailer; and

if it is determined that the transactions in which that individual has been involved now match a previously specified criteria for a targeting retailer, adding that individual to the group of individuals to which that targeting retailer is targeting a specified marketing promotion.

13. The method of claim 1 including further providing marketing promotions to targeted individuals by receiving an indication of an individual who is not involved in a current transaction being accessible at a device and providing to that device information about a marketing promotion targeted to that individual for presentation to that individual.

14. The method of claim 1 including receiving a request from a targeting retailer to provide information related to a specified marketing promotion that is targeted to a group of multiple individuals, and in response providing summaries of how many of the multiple individuals have received the specified marketing promotion and of how many of the multiple individuals have received benefits provided by the specified marketing promotion.

15. The method of claim 1 wherein the transaction retailers are members of an affiliate network sponsored by the privacy-protecting service.

17. The method of claim 16 wherein the specified criteria is based at least in part on previous transactions, and wherein the associated information of the determined users relates to previous transactions involving those users.

18. The method of claim 17 wherein the associated information relating to previous transactions involving the determined users is received from others involved in those transactions.

19. The method of claim 17 wherein the associated information relating to previous transactions involving the determined users is received from third-parties to those transactions.

20. The method of claim 16 wherein the specified criteria is based at least in part on demographic information, and wherein the associated information of the determined users relates to demographic information for those users.

21. The method of claim 20 wherein the associated information relating to demographic information for the determined users is received from the determined users.

22. The method of claim 20 wherein the associated information relating to demographic information for the determined users is received from information sources other than the determined users.

23. The method of claim 16 wherein the associated information for each of the determined users that is selected and/or the sensitive information in the selected information that is obscured is based at least in part on the received indication from the user targeter.

24. The method of claim 16 wherein the associated information for each of the determined users that is selected and/or the sensitive information in the selected information that is obscured is based at least in part on a level of service purchased by the user targeter.

25. The method of claim 16 wherein the associated information for each of the determined users that is selected and/or the sensitive information in the selected information that is obscured is based at least in part on preferences of the determined users.

26. The method of claim 16 wherein the associated information for each of the determined users that is selected and/or the sensitive information in the selected information that is obscured is based at least in part on levels of service purchased by the determined users.

27. The method of claim 16 wherein the selecting of the associated information for the determined users includes selecting all of that associated information.

28. The method of claim 16 wherein the obscuring of the sensitive information includes removing the sensitive information.

29. The method of claim 16 wherein the obscuring of the sensitive information includes removing any information from which identities of the determined users could be determined.

30. The method of claim 16 wherein the obscuring of the sensitive information includes removing any information from which the determined users could be contacted.

31. The method of claim 16 wherein when the selected information does not include sensitive information, the obscuring of the sensitive information in the selected information does not modify the selected information.

32. The method of claim 16 wherein the specified information is information related to a marketing promotion.

33. The method of claim 16 wherein the specified information is content for presentation to the determined users.

34. The method of claim 16 including, before the determining of the users that have associated information that matches the specified criteria, receiving the associated information from third-party information providers.

35. The method of claim 16 including, after the storing of the indication of the targeting of the specified information to the determined users, receiving an indication of one of the determined users who is accessible via a device and providing the specified information to that device.

36. The method of claim 35 wherein the received indication indicates that the one determined user is involved in a transaction at a Point-Of-Sale retail location at which the device is present.

37. The method of claim 35 wherein the received indication is a request from the one determined user to provide targeted information.

38. The method of claim 35 wherein the received indication is based on stored contact information for the one determined user that indicates one or more devices of the user.

39. The method of claim 35 wherein the received indication is based on a temporary presence of the one determined user at a device from which many users may be accessible at different times.

40. The method of claim 35 wherein the received indication is based on the one determined user providing payment information specific to the user.

41. The method of claim 35 wherein the received indication is based on the one determined user providing identification information specific to the user.

42. The method of claim 35 wherein the providing of the specified information to the device includes presenting the specified information on the device.

43. The method of claim 35 wherein the providing of the specified information to the device includes storing the specified information on the device for later retrieval by the one determined user.

44. The method of claim 35 wherein the providing of the specified information to the device includes transmitting the specified information from the device to another device specific to the one determined user.

45. The method of claim 35 wherein the indication to target specified information to the determined users includes an indication related to timing of the providing of the specified information to the determined users.

46. The method of claim 45 wherein the indicated timing of the providing of the specified information to the determined users is based at least in part on one or more of a time of the providing, a location of the determined user, and a current transaction in which the determined user is involved.

47. The method of claim 35 including prompting the determined user via the device to provide additional information about the determined user.

48. The method of claim 35 including prompting the determined user via the device to provide permission to provide targeted information to the determined user.

49. The method of claim 16 wherein the specified information is for a marketing promotion including a benefit to the determined users, and including, after the storing of the indication of the targeting of the specified information to the determined users, providing the benefit to at least one of the determined users.

50. The method of claim 49 including receiving an indication that one of the determined users is involved in a transaction related to the marketing promotion, and wherein the providing of the benefit is part of the transaction.

51. The method of claim 49 wherein the providing of the benefit to the one determined user is performed only after information about the marketing promotion is provided to the one determined user.

52. The method of claim 16 including providing information to the user targeter that indicates a rate of success of providing the specified information to the determined users.

53. The method of claim 16 including providing information to the user targeter that indicates a rate of use of the specified information by the determined users that have received that specified information.

16. A computer-implemented method for targeting information to users in a manner that protects privacy of the users, the method comprising:

receiving an indication from a user targeter of a specified criteria;

determining one or more users that have associated information that matches the specified criteria;

selecting at least some of the associated information for each of the determined users;

after obscuring sensitive information in the selected information, providing the resulting selected information to the user targeter; and

if the user targeter indicates to target specified information to the determined users based on the provided information, storing an indication of the targeting of the specified information to the determined users so that the specified information can later be provided to one or more of the determined users.

54. A computer-readable medium whose contents cause a computing device to target information to users in a manner that protects privacy of the users, by performing a method comprising:

receiving information about multiple users from one or more information sources;

receiving an indication from a user targeter of a specified criteria;

after obscuring sensitive information, providing resulting information to the user targeter about one or more of the multiple users that were determined to match the specified criteria; and

after the user targeter indicates to target specified information to the determined users based on the provided information, providing the specified information to at least one of the determined users.

55. The computer-readable medium of claim 54 wherein the specified information is information related to a marketing promotion, and wherein the providing of the specified information to at least one of the determined users includes presenting the specified information to the one determined user on a device at a Point-Of-Sale location at which the one determined user is involved in a transaction distinct from a transaction to which the marketing promotion applies.

56. The computer-readable medium of claim 54 wherein the computer-readable medium is a memory of a computing device.

57. The computer-readable medium of claim 54 wherein the computer-readable medium is a data transmission medium transmitting a generated data signal containing the contents.

58. The computer-readable medium of claim 54 wherein the contents are instructions that when executed cause the computing device to perform the method.

60. The computing device of claim 59 wherein the information collector component, the user information provider component, and the targeted information provider component are executing in memory of the computing device.

59. A computing device for targeting information to users in a manner that protects privacy of the users, comprising:

an information collector component that is capable of receiving information about multiple users from one or more information sources;

a user information provider component that is capable of receiving an indication from a user targeter of a specified criteria, of determining one or more of the multiple users whose associated information matches the specified criteria, and of providing information to the user targeter about the determined users so as to obscure sensitive information about the determined users; and

a targeted information provider component that is capable of, after the user targeter indicates to target specified information to the determined users based on the provided information, providing the specified information to at least one of the determined users.

61. A computing device for targeting information to users in a manner that protects privacy of the users, comprising:

means for receiving information about multiple users from one or more information sources;

means for receiving an indication from a user targeter of a specified criteria;

means for determining one or more of the multiple users whose associated information matches the specified criteria and for providing information to the user targeter about the determined users in a manner that obscures sensitive information about the determined users; and

means for, after the user targeter indicates to target specified information to the determined users based on the provided information, providing the specified information to at least one of the determined users.

62. A method in a computing device for providing information to targeted users, the method comprising:

identifying tracking information for a user involved in a current transaction;

receiving information that is targeted to the user based on factors other than the current transaction; and

presenting the received information to the user before completion of the current transaction.

63. The method of claim 62 wherein the identifying of the tracking information for the user includes receiving payment information for the current transaction from the user.

64. The method of claim 62 wherein the received information is for a marketing promotion for a distinct transaction with a retailer distinct from a current retailer with whom the current transaction is occurring.

65. The method of claim 62 including prompting the user for permission to provide targeted information to the user.

66. The method of claim 62 including prompting the user to register with a service providing privacy-protected targeted marketing.

67. A computing device for providing information to targeted users, comprising:

a tracking component that is capable of identifying information for a user involved in a transaction;

an information receiver component that is capable of receiving information that is targeted to the user based on factors other than the transaction; and

a provider component that is capable of providing the received information to the user as part of the transaction.