Information providing system capable of bi-directional targeting between information provider and client and control for displaying information, and information providing method
First Claim
1. An information providing system comprising:
- a first storage unit for storing user-set data including at least one item among the sex of a user, the age of a user, and the concern area of a user;
a second storage unit for storing a plurality of information and information attribution data in which at least one item among the sex of a target to which information is provided, the age of the target and the concern area of the target is defined for each information;
a determiner for determining information to be provided to a user, according to whether the user set data is consistent with the information attribution data; and
a provider for providing information determined by the determiner as information to be provided to a user, to the user.
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Accused Products
Abstract
An information providing system capable of bi-directional targeting and control of information display, this system including a first storage unit for storing user-set data including at least one item among the sex of a user, the age of a user, and the concern area of a user, a second storage unit for storing a plurality of information and information attribution data in which at least one item among the sex of a target to which information is provided, the age of the target and the concern area of the target is defined for each information, a determiner for determining information to be provided to a user, according to whether the user set data is consistent with the information attribution data, and a provider for providing information determined by the determiner as information to be provided to a user, to the user. Accordingly, targeting of information and advertisement on the side of a provider and on the side of a user can be achieved using information attribution data and user set data that specify the requirements of an information provider and those of a user. Also, the information attribution data and the user set data are dynamically expressed with unit blocks, so that efficient targeting can be accomplished by the use of information attribution data and user set data that are variable depending on an application field. The format of displaying information and advertisement can be programmed using the window record and the information and advertisement control record within a control file, thereby enhancing the transmission efficiency of information and the advertisement effect.
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Citations
25 Claims
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1. An information providing system comprising:
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a first storage unit for storing user-set data including at least one item among the sex of a user, the age of a user, and the concern area of a user;
a second storage unit for storing a plurality of information and information attribution data in which at least one item among the sex of a target to which information is provided, the age of the target and the concern area of the target is defined for each information;
a determiner for determining information to be provided to a user, according to whether the user set data is consistent with the information attribution data; and
a provider for providing information determined by the determiner as information to be provided to a user, to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An information providing system comprising:
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a database unit for storing user-set data including at least one item among the sex of a user, the age of a user, and the concern area of a user, a plurality of information, and information attribution data in which at least one item among the sex of a target to which information is provided, the age of the target and the concern area of the target is defined for each information;
a user terminal unit for determining information to be demanded of a server, according to whether the user set data is consistent with the information attribution data, and displaying information provided by the server; and
a server for transmitting requested information to the user terminal unit. - View Dependent Claims (10, 11, 12, 13, 14)
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15. An information providing system comprising:
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a database unit for storing user-set data including at least one item among the sex of a user, the age of a user, and the concern area of a user, a plurality of information, and information attribution data for each information in which at least one item among the sex of a target to which information is provided, the age of the target and the concern area of the target is defined;
a user terminal unit for transmitting user set information received from a user to a server and displaying information received from the server; and
a server for determining information to be transmitted to the user terminal unit, according to whether the user set data received from the user terminal unit is consistent with the information attribution data and transmitting the determined information to the user terminal unit. - View Dependent Claims (16, 17, 18, 19, 20)
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21. An information providing method comprising:
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(a) receiving user-set data including at least one item among the sex of a user, the age of a user, and the concern area of a user, from a user;
(b) extracting information corresponding to information attribution data in which at least one item among the sex of a target to which information is provided, the age of the target and the concern area of the target is defined, in accordance with each of the items of the user set data, and determining the extracted information to be provided to a user; and
(c) providing the determined information to the user. - View Dependent Claims (22, 23, 24)
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25. A recording medium capable of being read by a computer in which a computer program is recorded, the computer program comprising:
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(a) receiving user-set data including the sex of a user, the age of the user, and the concern area of the user from a user;
(b) extracting information corresponding to information attribution data in which at least one item among the sex of a target to which information is provided, the age of the target and the concern area of the target is defined, in accordance with each of the items of the user set data, and determining the extracted information to be provided to a user;
(c) providing the determined information, an information display format including the size of an information display window, a regeneration period and an information display method, and an information display degree including an information display time zone, the length of one information displaying duration, and the frequency of displaying information, to the user.
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Specification