Method and system for providing network based target advertising
First Claim
Patent Images
1. A method for targeting advertising over a network, comprising:
- receiving a request for an ad;
determining a geographic location corresponding to an origin of the request;
determining whether there is at least one ad corresponding to the geographic location in a right of first refusal database;
serving the ad if it is determined an ad corresponding to the geographic location is in the right of first refusal database; and
passing the request to a default ad server if it is determined that an ad corresponding to the geographic location is not in the right of first refusal database.
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Abstract
A telecommunication system implements a method for providing a targeted on-line advertisement to a user accessing a content provider node of the system. The system further comprises an ad selection node and an user identification node. A user signal indicative of an information request is routed through the system to determine a geographic location of the user and/or a demographic profile of the geographic location. An advertiser corresponding to the geographic location and/or demographic profile is thereafter communicated to the user.
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Citations
27 Claims
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1. A method for targeting advertising over a network, comprising:
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receiving a request for an ad;
determining a geographic location corresponding to an origin of the request;
determining whether there is at least one ad corresponding to the geographic location in a right of first refusal database;
serving the ad if it is determined an ad corresponding to the geographic location is in the right of first refusal database; and
passing the request to a default ad server if it is determined that an ad corresponding to the geographic location is not in the right of first refusal database. - View Dependent Claims (2, 3)
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4. A method for targeting advertising on a network, the method comprising:
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receiving at least one demographic input;
determining at least one web site having a viewership corresponding to the demographic input;
determining a geographic region associated with the demographic input; and
serving at least one ad to a viewer within the geographic region, when the viewer accesses the web site.
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5. A method of providing targeted on-line advertising to a consumer accessing a website of a telecommunication system, said method comprising:
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receiving a user signal at the website;
routing the user signal to a geographic determination node of the telecommunication system;
receiving geographic data from the geographic determination node of the telecommunication system;
determining a region of commercial influence of a newspaper corresponding to the geographic data; and
sending an ad from an advertiser of the newspaper to the consumer. - View Dependent Claims (6, 7, 8, 9, 10)
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11. A method of on-line advertising to consumers located in a region of commercial influence of a newspaper, said method comprising:
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determining a third party web site accessible by a consumer located in the region of commercial influence;
providing an on-line ad relating to a print ad from the newspaper; and
displaying the on-line ad to the consumer located in the region of commercial influence when the consumer accesses the web site. - View Dependent Claims (12, 13)
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14. A method of on-line target marketing by geographic region, said method comprising:
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enlisting a newspaper publisher having a newspaper with a region of commercial influence;
enlisting a third party web site accessible by consumers located in the region of commercial influence;
enlisting an advertiser of the newspaper through the newspaper publisher to advertise on-line; and
displaying an on-line ad of the advertiser to a consumer located in the region of commercial influence when the consumer accesses the third party web site. - View Dependent Claims (15, 16, 17, 18)
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19. A method for campaign advertising on a computer network, the method comprising:
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providing a campaign interface, the campaign interface providing a geographic voter area selection and a demographic voter selection;
receiving at least one geographic voter area selection input from the campaign interface;
receiving at least one demographic voter selection input from the campaign interface;
determining at least one web site based on the demographic voter selection input; and
serving at least one ad to potential voters within a geographic area corresponding to the geographic voter area selection input, when the potential voters access the web site. - View Dependent Claims (20, 21, 22)
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23. A method for agency advertising on a computer network, the method comprising:
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providing an ad agency interface, the ad agency interface providing a geographic target area selection and a demographic target selection;
receiving at least one geographic target area selection input from the ad agency interface;
receiving at least one demographic target selection input from the ad agency interface;
determining at least one web site based on the demographic target selection input; and
serving at least one ad to potential purchasers within a geographic area corresponding to the geographic target area selection input, when the potential purchasers access the web site. - View Dependent Claims (24, 25, 26, 27)
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Specification