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Method and system for collecting and processing marketing data

  • US 20030023492A1
  • Filed: 06/19/2002
  • Published: 01/30/2003
  • Est. Priority Date: 06/20/2001
  • Status: Abandoned Application
First Claim
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1. A method of collecting marketing information, comprising:

  • collecting, at a first point-of-sale operated by a first retailer, line item data pertaining to a first transaction;

    establishing a first communication link between the first point-of-sale and a credit authorization location operated by a credit authorization authority distinct from the first retailer;

    transmitting a first credit authorization request from the first point-of-sale to the credit authorization location via the first communication link;

    transmitting the line item data pertaining to the first transaction from the first point-of-sale to the credit authorization location via the first communication link;

    collecting at a second point-of-sale operated by a second retailer, line item data pertaining to a second transaction;

    establishing a second communication link between the second point-of-sale and the credit authorization location, the entity operating the credit authorization location being distinct from the second retailer;

    transmitting a second credit authorization request from the second point-of-sale to the credit authorization location via the second communication link;

    transmitting the line item data pertaining to the second transaction from the second point-of-sale to the credit authorization location via the second communication link;

    storing the transmitted line item data pertaining to the first and second transactions in a searchable database operated by an entity that is distinct from the first and second retailers;

    querying the database to obtain information concerning sales of a product, the query being submitted by a manufacturer, a distributor, or an importer.

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