Dynamic composite advertisements for distribution via computer networks
First Claim
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1. A method for dynamically generating targeted electronic advertisements comprising the steps of:
- providing two or more data object repositories, said data object repositories containing a plurality of data objects indexed to target audience characteristics;
selecting two or more data objects from said data object repositories based upon a given set of instant user characteristics;
producing a composite advertisement object by combining said selected data objects to render a single advertisement data object; and
providing for consumption said composite advertisement object to a to said instant user.
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Abstract
According to demographic or other web site visitor characteristics, selection is made of two or more graphic images and/or web objects to be dynamically combined into a single composite advertisement to render a highly targeted advertisement message. This allows a smaller database of advertisement data objects to be maintained, while producing advertisements which more closely match a consumer'"'"'s characteristics. Further, effectiveness tracking of each combination allows for the system to self-optimize for the creation and delivery of the most effective advertisements.
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Citations
29 Claims
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1. A method for dynamically generating targeted electronic advertisements comprising the steps of:
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providing two or more data object repositories, said data object repositories containing a plurality of data objects indexed to target audience characteristics;
selecting two or more data objects from said data object repositories based upon a given set of instant user characteristics;
producing a composite advertisement object by combining said selected data objects to render a single advertisement data object; and
providing for consumption said composite advertisement object to a to said instant user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer readable medium encoded with software for dynamically generating targeted electronic advertisements comprising, said software when executed causing a computer to perform the steps of:
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provide two or more data object repositories, said data object repositories containing a plurality of data objects indexed to target audience characteristics;
select two or more data objects from said data object repositories based upon a given set of instant user characteristics;
produce a composite advertisement object by combining said selected data objects to render a single advertisement data object; and
provide for consumption said composite advertisement object to a to said instant user. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for dynamically generating targeted electronic advertisements comprising:
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two or more data object repositories, said data object repositories containing a plurality of data objects indexed to target audience characteristics;
a data object selector for selecting two or more data objects from said data object repositories based upon a given set of instant user characteristics;
a composite advertisement object renderer for combining said selected data objects to render a single advertisement data object; and
a rendered composite advertisement object provided for consumption to a to said instant user. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29)
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Specification