System, method, and computer program product for selectively displaying internet advertisements

• US 20030028428A1
• Filed: 08/02/2001
• Published: 02/06/2003
• Est. Priority Date: 08/02/2001
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Plow, Gregory Maurice, Pourmirzaie, Farrokh E.
• Application Number:
  US09/922,201
• Publication Number:
  US 20030028428A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for selectively displaying Internet advertisements includes allowing a user to establish the values of user definable attributes. Internet advertisements are then transmitted to the user computer based on the user definable attributes. Also, user selectable advertisement channels are provided. A user can, accordingly, select an advertisement channel and only advertisements corresponding to that channel are displayed.

Claims

1. A method for selectively displaying Internet advertisements, comprising the acts of:

allowing a user to define advertisement attributes; and

displaying advertisements at least partially based on the user defined attributes.

2. The method of claim 1, further comprising the act of:

allowing the user to create an advertisement window in which advertisements are displayed.

3. The method of claim 1, further comprising the act of:

displaying a menu of user definable attributes.

4. The method of claim 3, further comprising the act of:

allowing the user to establish the values of the user definable attributes.

5. The method of claim 3, wherein the user definable attributes include at least one of:

advertisement type, city, zip code, retailers, distance of travel to a retailer, means for delivery, retail only, or wholesale only.

6. The method of claim 1, further comprising the act of:

displaying a menu of advertisement channels.

7. The method of claim 6, further comprising the act of:

allowing a user to choose at least one advertisement channel.

8. The method of claim 7, further comprising the act of:

displaying at least one advertisement corresponding to a user selected advertisement channel.

9. The method of claim 7, wherein the menu of advertisement channels includes at least one of:

a travel channel, a food channel, an automotive channel, a clothing channel, a music channel, a movie channel, an antiques channel, a hardware channel, a sporting goods channel, a housewares channel, or an art supplies channel.

10. The method of claim 1, wherein the advertisements are displayed at a device that receives Internet content and television broadcast content.

11. A system for selectively displaying Internet advertisements, comprising:

at least one server;

at least one database connected to the server, the database storing plural Internet advertisements; and

at least one user computer connected to the server via an Internet connection, the server transmitting plural Internet advertisements to the user computer, the user computer including a program for selectively displaying Internet advertisements.

12. The system of claim 11, wherein the program comprises:

logic means for allowing a user to define attributes; and

logic means for displaying advertisements at least partially based on the user defined attributes.

13. The system of claim 11, wherein the program further comprises:

logic means for displaying a menu of user definable advertisement attributes.

14. The system of claim 13, wherein the program further comprises:

logic means for allowing the user to establish the values of the user definable advertisement attributes.

15. The system of claim 13, wherein the user definable attributes include:

advertisement type, city, zip code, retailers, distance of travel to a retailer, means for delivery, retail only, or wholesale only.

16. The system of claim 11, wherein the program further comprises:

logic means for displaying a menu of advertisement channels.

17. The system of claim 16, wherein the program further comprises:

logic means for allowing a user to choose at least one advertisement channel.

18. The system of claim 17, wherein the program further comprises:

logic means for displaying at least one advertisement corresponding to a user selected advertisement channel.

19. The system of claim 16, wherein the menu of advertisement channels includes at least one of:

a travel channel, a food channel, an automotive channel, a clothing channel, a music channel, a movie channel, an antiques channel, a hardware channel, a sporting goods channel, a housewares channel, or an art supplies channel.

20. The system of claim 11, wherein the program further comprises:

logic means for allowing the user to create an advertisement window in which advertisements are displayed.

21. The system of claim 11, further comprising:

at least one television connected to the server via an Internet connection, the server transmitting plural Internet advertisements to the television, the television including a program for selectively displaying Internet advertisements.

22. A computer program device, comprising:

a computer readable means having logic means for selectively displaying Internet advertisements, comprising;

logic means for allowing a user to define attributes; and

logic means for displaying advertisements at least partially based on the user defined attributes.

23. The program device of claim 22, wherein the computer readable means further comprises:

logic means for displaying a menu of user definable attributes.

24. The program device of claim 23, wherein the computer readable means further comprises:

logic means for allowing the user to establish the values of the user definable attributes.

25. The program device of claim 23, wherein the user definable attributes include:

advertisement type, city, zip code, retailers, distance of travel to a retailer, means for delivery, retail only, or wholesale only.

26. The program device of claim 22, wherein the computer readable means further comprises:

logic means for displaying a menu of advertisement channels.

27. The program device of claim 26, wherein the computer readable means further comprises:

logic means for allowing a user to choose at least one advertisement channel.

28. The program device of claim 27, wherein the computer readable means further comprises:

logic means for displaying at least one advertisement corresponding to a user selected advertisement channel.

29. The program device of claim 26, wherein the menu of advertisement channels includes at least one of:

a travel channel, a food channel, an automotive channel, a clothing channel, a music channel, a movie channel, an antiques channel, a hardware channel, a sporting goods channel, a housewares channel, or an art supplies channel.

30. A method for viewing advertisements on a computer system, comprising the acts of:

selecting at least one attribute in an advertising window for displaying advertisements; and

viewing in the advertising window at least one of a series of advertisements corresponding to a selected attribute, wherein each advertisement within the series embodies the selected attribute.

31. The method of claim 30, wherein the attribute is selected from the group consisting of:

advertisement type, city, zip code, retailers, distance of travel to a retailer, means for delivery, retail only, wholesale only, and advertisement channel.