System, computer product and method for providing billboards with pull technology
First Claim
1. ) A billboard system for communicating marketing data to a plurality of individuals:
- a) at least one display means adapted to display marketing information, the display device comprising a communication code interface for communicating at least one communication code corresponding to a marketing campaign to the plurality of individuals; and
b) a data delivery system associated with the at least one display means, the data delivery system comprising;
i) a memory for storing marketing data, including marketing data associated with the marketing information displayed by the display means; and
ii) a communication means adapted to receive instructions from the plurality of users via a communication device, and to communicate data to the plurality of users via the communication device wherein the data delivery system is responsive to the communication device such that the communication means is adapted to permit the plurality of individuals to pull marketing data, including marketing data associated with the marketing information from the memory.
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Accused Products
Abstract
A billboard system for communicating marketing data to a plurality of individuals at least one display means adapted to display marketing information, the display device comprising a communication code interface for communicating at least one communication code corresponding to a marketing campaign to the plurality of individuals and a data delivery system associated with the at least one display means, the data delivery system comprising a memory for storing marketing data, including marketing data associated with the marketing information displayed by the display means and a communication means adapted to receive instructions from the plurality of users via a communication device, and to communicate data to the plurality of users via the communication device wherein the data delivery system is responsive to the communication device such that the communication means is adapted to permit the plurality of individuals to pull marketing data, including marketing data associated with the marketing information from the memory.
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Citations
23 Claims
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1. ) A billboard system for communicating marketing data to a plurality of individuals:
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a) at least one display means adapted to display marketing information, the display device comprising a communication code interface for communicating at least one communication code corresponding to a marketing campaign to the plurality of individuals; and
b) a data delivery system associated with the at least one display means, the data delivery system comprising;
i) a memory for storing marketing data, including marketing data associated with the marketing information displayed by the display means; and
ii) a communication means adapted to receive instructions from the plurality of users via a communication device, and to communicate data to the plurality of users via the communication device wherein the data delivery system is responsive to the communication device such that the communication means is adapted to permit the plurality of individuals to pull marketing data, including marketing data associated with the marketing information from the memory. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. ) A system for delivering targeted marketing data in association with at least one advertising display mean, said system comprising a computer, said computer comprising:
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a) a memory for storing said targeted marketing data;
b) a communication means associated with the computer, wherein said communication means is adapted to permit communication between said computer and at least one communication device corresponding to at least one individual; and
c) a data selection means connected to said communication means, adapted to process instructions received by said communication means from said communication device so as to permit said at least one individual to select and access targeted marketing data from said memory. - View Dependent Claims (21)
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22. ) A computer product for facilitating the delivery of targeted marketing data in association with a data delivery system connected to at least one advertising display means comprising:
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a) a recording means;
b) means recorded on said recording means for providing instructions to the data delivery system, wherein the data delivery system is adapted to provide;
i) a memory for storing marketing data, including marketing data associated with the marketing information displayed by the display means; and
ii) a communication means adapted to receive instructions from the plurality of users via a communication device, and to communicate data to the plurality of users via the communication device wherein the data delivery system is responsive to the communication device such that the communication means is adapted to permit the plurality of individuals to pull marketing data, including marketing data associated with the marketing information from the memory.
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23. ) A method of delivering targeted marketing data to a plurality of individuals comprising the steps of:
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a) providing at least one display means adapted to display marketing information and comprising a communication code interface for communicating at least one communication code corresponding to a marketing campaign to the plurality of individuals;
b) providing a data delivery system associated with the display means, the data delivery system comprising;
i) a memory for storing marketing data, including marketing data associated with the marketing information displayed by the display means; and
ii) a communication means adapted to receive instructions from the plurality of users via a communication device, and to communicate data to the plurality of users via the communication device wherein the data delivery system is responsive to the communication device such that the communication means is adapted to permit the plurality of individuals to pull marketing data, including marketing data associated with the marketing information from the memory; and
c) providing communication between the data delivery system and the communication device to receive instructions from the communication device, thereby permitting the plurality of individuals to pull specific marketing data selected by the plurality of individuals from the memory.
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Specification