Technique for implementing browser-initiated user-transparent network-distributed advertising and for interstitially displaying an advertisement, so distributed, through a web browser in response to a user click-stream

• US 20030028565A1
• Filed: 05/31/2002
• Published: 02/06/2003
• Est. Priority Date: 05/15/1998
• Status: Active Grant

• Current Assignee: Andreas Acquisitions, LLC
• Original Assignee: Unicast Communications Corporation (Extreme Reach, Inc.)
• Inventors: Lee, Wei-Yeh, Landsman, Rick W.
• Granted Patent: US 6,990,630 B2
• Time in Patent Office: Days
• US Class Current: 715/513
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0262 during computer stand-by mode
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: Y10S 707/99942 Manipulating data structure, e.g. compression, compaction, compilation

Abstract

A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situared at the browser, subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream genererated by the user to move from one web page to the next.

Claims

1. A computer readable medium storing a web page wherein the web page comprises a plurality of computer readable instructions, the instructions representing page content and an embedded advertising tag, wherein the advertising tag when executed by a web browser, causes the browser to:

download from a server, at least one media file forming a predefined advertisement, while the browser is displaying a content web page to a user; and

during an interstitial interval occurring in response to a user-initiated event for transitioning between successive web pages, suspending the download and displaying said one media file so as to render the advertisement through the browser to the user.