Integration of data for user analysis according to departmental perspectives of a customer

• US 20030033155A1
• Filed: 05/17/2001
• Published: 02/13/2003
• Est. Priority Date: 05/17/2001
• Status: Abandoned Application

• Current Assignee: Netacumen
• Original Assignee: Netacumen
• Inventors: Peerson, Randy, Linenbach, Terris
• Application Number:
  US09/860,947
• Publication Number:
  US 20030033155A1
• Time in Patent Office: Days
• US Class Current: 705/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method is afforded for providing analytical information to a customer. Departmental data is received from a customer. A first set of data associated with a user is also received from the customer. A second set of data associated with the user is accessed. The data received from the customer, as well as the data accessed, is integrated. The integrated data is then stored in a warehouse. Analytical information is provided to the customer based on the integrated data stored in the warehouse.

Claims

1. A method for providing analytical information to a customer comprising the steps of:

(a) receiving departmental data from a customer;

(b) receiving a first set of data associated with a user from the customer;

(c) accessing a second set of data associated with the user;

(d) integrating the data;

(e) storing the integrated data in a warehouse; and

(f) providing analytical information to the customer based on the integrated data in the warehouse.

2. The method as recited in claim 1, wherein the second set of data associated with the user is accessed from at least one of a third party database and a server associated with a service provider.

3. The method as recited in claim 1, wherein the departmental data from the customer includes at least one of:

customer relationship management, marketing, operations, sales force, and transactions.

4. The method as recited in claim 1, wherein the first set of data associated with the user includes web log data.

5. The method as recited in claim 4, wherein the web log data is converted into a standard format.

6. The method as recited in claim 4, wherein the web log data is collected from at least one of a local server and a remote server.

7. The method as recited in claim 1, wherein the analytical information may be provided to the customer via at least one of a portal, spatial mapping, a query, and a handheld device.

8. The method as recited in claim 1, further comprising allowing the customer to access the warehouse to perform at least one of extraction of data and insertion of new data.

9. The method as recited in claim 1, wherein the second set of data associated with the user includes at least one of firmagraphic data, demographic data, industry code, and revenue.

10. A computer program embodied on a computer readable medium for providing analytical information to a customer comprising the steps of:

(a) a code segment that receives departmental data from a customer;

(b) a code segment that receives a first set of data associated with a user from the customer;

(c) a code segment that accesses a second set of data associated with the user;

(d) a code segment that integrates the data;

(e) a code segment that stores the integrated data in a warehouse; and

(f) a code segment that provides analytical information to the customer based on the integrated data in the warehouse.

11. The computer program as recited in claim 10, wherein the second set of data associated with the user is accessed from at least one of a third party database and a server associated with a service provider.

12. The computer program as recited in claim 10, wherein the departmental data from the customer includes at least one of:

customer relationship management, marketing, operations, sales force, and transactions.

13. The computer program as recited in claim 10, wherein the first set of data associated with the user includes web log data.

14. The computer program as recited in claim 13, wherein the web log data is converted into a standard format.

15. The computer program as recited in claim 13, wherein the web log data is collected from at least one of a local server and a remote server.

16. The computer program as recited in claim 10, wherein the analytical information may be provided to the customer via at least one of a portal, spatial mapping, a query, and a handheld device.

17. The computer program as recited in claim 10, further comprising allowing the customer to access the warehouse to perform at least one of extraction of data and insertion of new data.

18. The computer program as recited in claim 10, wherein the second set of data associated with the user includes at least one of firmagraphic data, demographic data, industry code, and revenue.

19. A system for providing analytical information to a customer comprising the steps of:

(a) logic that receives departmental data from a customer;

(b) logic that receives a first set of data associated with a user from the customer;

(c) logic that accesses a second set of data associated with the user;

(d) logic that integrates the data;

(e) logic that stores the integrated data in a warehouse; and

(f) logic that provides analytical information to the customer based on the integrated data in the warehouse.

20. The system as recited in claim 19, wherein the second set of data associated with the user is accessed from at least one of a third party database and a server associated with a service provider.