Automated system and method for producing digital advertisement with diversified variations

• US 20030033202A1
• Filed: 08/09/2002
• Published: 02/13/2003
• Est. Priority Date: 08/10/2001
• Status: Abandoned Application

• Current Assignee: Dentsu Incorporated (Dentsu Group, Inc.), Kabushiki Kaisha Toshiba (Toshiba Corporation)
• Original Assignee: Kabushiki Kaisha Toshiba (Toshiba Corporation)
• Inventors: Nomura, Shigeo, Okamura, Junichi, Nozawa, Yukiteru, Ootawa, Motomu, Ogawa, Yukio, Yamashita, Takashi, Higashi, Keishi
• Application Number:
  US10/214,561
• Publication Number:
  US 20030033202A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00

Abstract

A system 1 and method for producing and managing an advertisement is disclosed having an advertisement client head terminal 2 of an advertisement client who orders an object advertisement to be produced, an area base terminal 3 at each of area bases of the advertisement client, a production company terminal 4 of a production company which produces an advertisement part and advertisement design information, an advertisement production management server 5 which executes preliminary processing of separate examination for the advertisement part and the advertisement design information to produce a complete package to enable the advertisement to be altered upon receipt of an audience response, a broadcast entrepreneur 6 who executes separate examination of the advertisement and provides a broadcast of the advertisement, an audience terminal 7 from which the advertisement is viewed, and a response server 8 which collects the audience response.

Claims

1. An advertisement production management server comprising:

an advertisement part which forms an object advertisement to be produced;

a design information receiving section which receives advertisement design information to determine a layout of the advertisement component;

a separate examination preliminary processing section which executes a preliminary processing of an examination for discriminating whether the advertisement part and the advertisement design information form an advertisement which is allowable to be broadcasted;

an examination request section which transmits a processed result, obtained in the separate examination preliminary processing section, and the advertisement part and advertisement design information to a broadcast entrepreneur, who provides an audience with the advertisement, to request the examination thereof, and receives a result of the examination conducted by the broadcast entrepreneur;

an advertisement production command information receiving section which transmits the advertisement part and the advertisement design information, of which the examination processing is conducted with the examination request section by the broadcast entrepreneur, to an advertisement client who has ordered the object advertisement to be produced, and receives an advertisement production command information, for producing a complete package forming a finally completed advertisement, from the advertisement client;

a complete package producing section which produces the complete package of the production object advertisement on the basis of the advertisement production command information; and

a complete package transmitting section which transmits the complete package to the broadcast entrepreneur.

2. The advertisement production management server according to claim 1, further comprising:

an audience response information receiving section which receives response information from the audience who looks at and listens to the complete package provided by the broadcast entrepreneur; and

an advertisement production command information altering section which allows the advertisement production command information of the object advertisement for production on the basis of the response information.

3. The advertisement production management server according to claim 1, further comprising:

a management section which obtains data, related to au exposure result of the complete package, from the broadcast entrepreneur and manages the complete package for each advertisement part and each advertisement design information on the basis of the data.

4. The advertisement production management server according to claim 1, wherein:

the advertisement production command information receiving section transmits the advertisement part and the advertisement design information to a head of the advertisement client to allow the head of the advertisement client to select the advertisement component and the advertisement design information, with selected advertisement part and advertisement design information being transmitted to respective area bases of the advertisement client for permitting the respective area bases to deliver advertisement production command information to be received by the advertisement production command information receiving section.

5. The advertisement production management server according to claim 1, wherein:

the separate examination preliminary processing section retrieves an examination knowledge database which stores information that forms an examination standard and executes the preliminary processing of the examination; and

the examination request section stores the examination result, received from the broadcast entrepreneur, in the examination knowledge database.

6. An automatic advertisement production management system comprising:

a production terminal which provides separate advertisement components composed of a plurality of advertisement parts and a plurality of advertisement design information;

an advertisement client terminal which provides advertisement production command information indicative of the advertisement part selected from the plural advertisement parts and the advertisement design information selected from the plural advertisement design information; and

an advertisement production management server which stores the separate advertisement components to enable the advertisement client terminal to retrieve the selected advertisement part and the selected advertisement design information, the advertisement production management server including a separate examination processing section to execute a separate examination of the selected advertisement part and the selected advertisement design information to discriminate as to whether the separate advertisement components form an advertisement available to be broadcasted, and a complete package producing section responsive to the advertisement production command information and a separate examination processed result for producing a complete package to be evaluated as allowable to be broadcasted.

7. The automatic advertisement production management system according to claim 6, wherein:

the separate examination processing section includes;

a retrieval request section which obtains a retrieval formula for specifying the advertisement part forming an object to be examined in a preliminary separate examination, from meta information added to the advertisement part;

a retrieval analyzing section which extracts tag information and a value of the tag information, indicative of an attribute of the meta information of the desired advertisement part, from the retrieval formula obtained with the retrieval request section, and retrieves a discrimination module relevant to the tag information from a tag database preliminarily prepared in the automatic advertisement production management system; and

a retrieval executing section which gives the value as a factor to the discrimination module read out by the retrieval analyzing section and retrieves the desired advertisement part.

8. A method of performing production and management of an advertisement using a computer system, the method comprising:

compelling a server to receive an advertisement part which forms an object advertisement to be produced, and advertisement design information, that determines a layout of the advertisement part;

compelling the server to execute a preliminary processing of an examination for discriminating whether the advertisement part and the advertisement design information form the advertisement which is allowable to be broadcasted;

compelling the server to transmit the advertisement part and the advertisement design information as well as a preliminarily processed result to a broadcast entrepreneur, who provides an audience with the advertisement, to request the examination thereof, and compelling the server to receive a result of the examination conducted by the broadcast entrepreneur;

compelling the server to transmit the advertisement part and the advertisement design information, whose examinations are processed by the broadcast entrepreneur, to an advertisement client who has ordered the object advertisement to be produced, and allowing the server to receive an advertisement production command information, for producing a complete package that forms a finally completed advertisement, from the advertisement client;

compelling the server to produce the complete package of the object advertisement to be produced on the basis of the advertisement production command information; and

compelling the server to transmit the resulting complete package to the broadcast entrepreneur.

9. The method of performing production and management of the advertisement using the computer system according to claim 8, wherein:

the complete package is provided to the audience by the broadcast entrepreneur;

the server receives response information from the audience who looks at and listens to the complete package; and

the server alters the advertisement production command information of the object advertisement on the basis of the response information.

10. The method of performing production and management of the advertisement using the computer system according to claim 8, wherein:

the server obtains data, related to an exposure result of the complete package, from the broadcast entrepreneur and allows the complete package to be managed for each advertisement component and each advertisement design information on the basis of the data.

11. The method of performing production and management of the advertisement using the computer system according to claim 8, wherein:

the server transmits the advertisement part and the advertisement design information to a head of the client to allow the head of the client to transmit the advertisement part and the advertisement design information, selected by the head of the client, to respective area bases from which the advertisement production command information is transmitted which is received by the server.

12. The method of performing production and management of the advertisement using the computer system according to claim 8, wherein:

the server executes the preliminary processing of the examination by retrieving an examination knowledge database, that stores information that forms an examination standard, and executing the preliminary processing of the examination; and

when the server receives the examination result transmitted from the broadcast entrepreneur, the examination result is stored in the examination knowledge database.

13. A method of automatically producing and managing an advertisement, the method comprising:

providing separate advertisement materials including a plurality of advertisement parts and a plurality of advertisement design information, respectively;

providing advertisement production command information indicative of selected one of the advertisement parts and selected one of the advertisement design information;

storing the separate advertisement materials in an advertisement production management server;

retrieving the selected one of the advertisement parts and selected one of the advertisement design information;

processing separate examination of the selected one of the advertisement parts and the selected one of the advertisement design information as to whether these separate advertisement materials are qualified to form an advertisement allowable to be broadcasted, and

producing a complete package of the advertisement, to be evaluated as allowable to be broadcasted, in response to the advertisement production command information and a result of the separate examination processed.