Method of valuating and trading customer information
First Claim
1. A method of evaluating and trading purchaser information, comprising the steps of:
- capturing purchasing information from a buyer during the purchase cycle converting the information into an asset that the buyer can own identifying potential sellers based upon the purchasing information;
conducting an auction whereby the potential sellers or merchants bid on the information without knowing the details thereof; and
selling the information to the highest bidder, enabling that seller or sellers to market directly to the buyer.
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Accused Products
Abstract
A method of evaluating buyer information for sale to potential manufacturers, merchants, sellers, and the like reduces marketing costs through higher customer conversion rates and improved customer satisfaction. The customer information is priced using an inventive pricing algorithm. An information exchange is established to facilitate clients bidding on the information in the form of packets that contain a rich profile of the customer. Purchase of the information by the client (i.e., buyer) affords access to a circle of influence. Access to the information and the circle of influence allows the clients to own, know, and influence the customer at a critical time in the purchasing cycle, thereby creating a paradigm shift in managing customer demand and influencing customer decisions. In operation, the method reduces marketing costs through higher customer conversion rates and improved customer satisfaction. The model measures the value of information being made available to a vendor prior to purchase along with preferences, reflecting the usefulness of the information.
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Citations
21 Claims
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1. A method of evaluating and trading purchaser information, comprising the steps of:
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capturing purchasing information from a buyer during the purchase cycle converting the information into an asset that the buyer can own identifying potential sellers based upon the purchasing information;
conducting an auction whereby the potential sellers or merchants bid on the information without knowing the details thereof; and
selling the information to the highest bidder, enabling that seller or sellers to market directly to the buyer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 21)
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13. A method of evaluating and trading purchaser information, comprising the steps of:
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creating an information exchange in the form of a secure network site enabling potential sellers of goods or services to register their company and offerings;
registering potential buyers by gathering demographic and psychographic information regarding an imminent purchase of the goods or services;
applying a formula to the information to arrive at a valuation therefore. conducting an auction whereby the potential sellers bid on the information without knowing certain details about the buyers; and
selling the information to the highest bidder, enabling that seller or sellers to market directly to the buyer; and
compensating the buyer as a function of the valuation if the buyer purchases the goods or services. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification