Constituency value exchange optimization method

• US 20030036943A1
• Filed: 01/22/2001
• Published: 02/20/2003
• Est. Priority Date: 01/20/2000
• Status: Abandoned Application

• Current Assignee: ESI- Exchange Solutions Inc.
• Original Assignee: ESI- Exchange Solutions Inc.
• Inventors: Grant, Alan W. H.
• Application Number:
  US09/766,698
• Publication Number:
  US 20030036943A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0208 Trade or exchange of goods or services in exchange for incentives or rewards

Abstract

A method of optimizing the value of an entity includes:

A. identifying a number of exchange elements which are offered to a constituent by the entity;

B. associating a cost to the entity with each of the exchange elements;

C. summing the exchange element cost to the entity for the constituent to obtain a total exchange element cost;

D. identifying a number of behaviors of the constituent;

E. associating a value with each of the behaviors;

F. summing the value of the behaviors associated with the constituent to obtain a total behavior value;

G. quantifying the value contributed to the entity by the constituent by subtracting the total exchange element cost from the total behavior value;

H. determining an experience of the constituent to at least one of the exchange elements offered by the entity;

I. obtaining data relative to the constituent'"'"'s mindset regarding the experience;

J. identifying on or more value exchange gaps based on the data;

K. determining behaviors of the constituent which result from the experience and the mindset data;

L. linking particular exchange elements to particular resulting behaviors of the constituent; and

M. adjusting the exchange elements to cause the constituent to exhibit behaviors which are more valuable to the entity than previous behaviors.

Claims

1. A method of quantifying the value of a constituent population of an entity to the entity comprising:

A. identifying a number of exchange elements which are offered to the constituent population by the entity;

B. associating a cost to the entity with each of said exchange elements;

C. summing the exchange element cost to the entity for said constituent population to obtain a total exchange element cost;

D. identifying a number of behaviors of said constituent population;

E. associating a value with each of said behaviors;

F. summing the value of the behaviors associated with the constituent population to obtain a total behavior value; and

G. quantifying the value contributed to said entity by said constituent population by subtracting the total exchange element cost from the total behavior value.

2. The method of claim 1 further comprising:

H. determining an experience of said constituent to at least one of said exchange elements offered by said entity;

I. obtaining data relative to said constituent'"'"'s mindset regarding said experience;

J. constructing at least one value exchange gap based on said data;

K. determining behaviors of said constituent which result from said experience and said mindset data;

L. linking particular exchange elements to particular resulting behaviors of said constituent; and

M. adjusting said exchange elements to cause said constituent to exhibit behaviors which are more valuable to the entity than previous behaviors.

3. The method of claim 2 further compring tracking the value attributed to said adjusted exchange elements over time.

5. The method of claim 3 further comprising:

F. associating a cost to the entity with each of said exchange elements;

G. summing the exchange element cost to the entity for said constituent to obtain a total exchange element cost;

H. associating a value with each of said behaviors;

I. summing the value of the behaviors associated with said constituent to obtain a total behavior value; and

J. quantifying the value contributed to said entity by said constituent by subtracting the total exchange element cost from the total behavior value.

6. The method of claim 5 further compring tracking the value attributed to said adjusted exchange elements over time.

4. A method of modeling behaviors of a constituent associated with an entity comprising:

A. determining an experience of said constituent to an exchange element offered by said entity;

B. obtaining data relative to said constituent'"'"'s mindset regarding said experience;

C. identifying one or more value exchange gaps based on said data;

D. determining behaviors of said constituent which result from said experience and said mindset data; and

E. linking particular exchange elements to particular resulting behaviors of said constituent.

7. A method of optimizing the value of an entity comprising:

A. identifying a number of exchange elements which are offered to a constituent by the entity;

B. associating a cost to the entity with each of said exchange elements;

C. summing the exchange element cost to the entity for said constituent to obtain a total exchange element cost;

D. identifying a number of behaviors of said constituent;

E. associating a value with each of said behaviors;

F. summing the value of the behaviors associated with said constituent to obtain a total behavior value;

G. quantifying the value contributed to said entity by said constituent by subtracting the total exchange element cost from the total behavior value;

H. determining an experience of said constituent to at least one of said exchange elements offered by said entity;

I. obtaining data relative to said constituent'"'"'s mindset regarding said experience;

J. identifying one or more value exchange gaps based on said data;

K. determining behaviors of said constituent which result from said experience and said mindset data;

L. linking particular exchange elements to particular resulting behaviors of said constituent; and

M. adjusting said exchange elements to cause said constituent to exhibit behaviors which are more valuable to the entity than previous behaviors.

8. The method of claim 7 further compring tracking the value attributed to said adjusted exchange elements over time.