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Methods and apparatus for connecting consumers to advertisers

  • US 20030036958A1
  • Filed: 08/14/2002
  • Published: 02/20/2003
  • Est. Priority Date: 08/15/2001
  • Status: Abandoned Application
First Claim
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1. A method of connecting a consumer to an advertiser, the method comprising the steps of:

  • storing advertiser information in a first database, the advertiser information including a first yellow page heading and a first contact channel, the first yellow page heading being selected from a plurality of predetermined yellow page headings, the first contact channel including at least one of a telephone number associated with the advertiser and an e-mail address associated with the advertiser;

    storing consumer information in a second database, the consumer information including a second yellow page heading and a second contact channel, the second yellow page heading being determined by scanning a machine readable symbol indicative of the second yellow page heading, the second contact channel including at least one of a telephone number associated with the consumer and an e-mail address associated with the consumer;

    determining that the advertiser information is compatible with the consumer information; and

    communicating at least a portion of the consumer information to the advertiser via the first contact channel.

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