Methods and apparatus for connecting consumers to advertisers

• US 20030036958A1
• Filed: 08/14/2002
• Published: 02/20/2003
• Est. Priority Date: 08/15/2001
• Status: Abandoned Application

• Current Assignee: RR Donnelley & Sons Company
• Original Assignee: RR Donnelley & Sons Company
• Inventors: Lafleur, Margaret Jean, Warmus, James L.
• Application Number:
  US10/219,017
• Publication Number:
  US 20030036958A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications
• CPC Class Codes: H04M 3/42008 Systems for anonymous communication between parties, e.g. by use of disposal contact identifiers

Abstract

A system for connecting consumers to advertisers using bar-coded yellow page headings and bar-code scanning Internet devices is disclosed. Advertisers register with a server by providing information such as which yellow page headings the advertiser is associated with and how the advertiser is to be contacted. Consumers make requests to the server by scanning yellow page bar-code headings and indicating how the consumer prefers to be contacted. The server then finds matches between consumers and advertisers and facilitates communication between them.

Claims

1. A method of connecting a consumer to an advertiser, the method comprising the steps of:

storing advertiser information in a first database, the advertiser information including a first yellow page heading and a first contact channel, the first yellow page heading being selected from a plurality of predetermined yellow page headings, the first contact channel including at least one of a telephone number associated with the advertiser and an e-mail address associated with the advertiser;

storing consumer information in a second database, the consumer information including a second yellow page heading and a second contact channel, the second yellow page heading being determined by scanning a machine readable symbol indicative of the second yellow page heading, the second contact channel including at least one of a telephone number associated with the consumer and an e-mail address associated with the consumer;

determining that the advertiser information is compatible with the consumer information; and

communicating at least a portion of the consumer information to the advertiser via the first contact channel.

2. A method as defined in claim 1, further comprising the step of communicating at least a portion of the advertiser information to the consumer via the second contact channel.

3. A method as defined in claim 1, further comprising the step of communicating a predetermined message to the consumer via the second contact channel.

4. A method as defined in claim 1, wherein the step of storing advertiser information in a first database comprises the step of storing a third contact channel associated with the advertiser and advertiser contact sequencing data, the advertiser contact sequencing data being indicative of a precedence order for the first contact channel and the third contact channel.

5. A method as defined in claim 1, wherein the step of storing consumer information in a second database comprises the step of storing a third contact channel associated with the consumer and consumer contact sequencing data, the consumer contact sequencing data being indicative of a precedence order for the second contact channel and the third contact channel.

6. A method as defined in claim 5, wherein the step of storing advertiser information in a first database comprises the step of storing a fourth contact channel associated with the advertiser and advertiser contact sequencing data, the advertiser contact sequencing data being indicative of a precedence order for the first contact channel and the fourth contact channel.

7. A method as defined in claim 1, wherein the step of storing advertiser information in a first database comprises the step of storing a third contact channel associated with the advertiser and time dependency data, the time dependency data being indicative of a first time frame during which the first contact channel should be used and a second time frame during which the third contact channel should be used, the first time frame being different than the second time frame.

8. A method as defined in claim 1, wherein the step of storing consumer information in a second database comprises the step of storing a third contact channel associated with the consumer and time dependency data, the time dependency data being indicative of a first time frame during which the second contact channel should be used and a second time frame during which the third contact channel should be used, the second time frame being different than the third time frame.

9. A method as defined in claim 1, wherein the step of storing advertiser information in a first database comprises the step of storing a subcategory, the subcategory further specifying a product/service under the first yellow page heading.

10. A method as defined in claim 9, wherein the subcategory is a brand name.

11. A method as defined in claim 9, wherein the subcategory is a color.

12. A method as defined in claim 9, wherein the subcategory is a size.

13. A method as defined in claim 9, wherein the subcategory is a price.

14. A method as defined in claim 9, wherein the subcategory is an availability.

15. A method as defined in claim 1, wherein the step of storing consumer information in a second database comprises the step of storing a subcategory, the subcategory further specifying a product/service under the second yellow page heading.

16. A method as defined in claim 15, wherein the subcategory is a brand name.

17. A method as defined in claim 1, wherein the step of storing advertiser information in a first database comprises the step of storing service area information.

18. A method as defined in claim 1, wherein the step of storing consumer information in a second database comprises the step of storing response area information.

19. A method as defined in claim 1, wherein the step of storing advertiser information in a first database comprises the step of storing operating hours.

20. A method as defined in claim 1, wherein the step of storing consumer information in a second database comprises the step of storing available hours.

21. A method as defined in claim 1, wherein the step of storing consumer information in a second database comprises the step of storing a proxy request, the proxy request being indicative of a desire to remain anonymous.

22. A method as defined in claim 1, further comprising the step of receiving the advertiser information via the Internet.

23. A method as defined in claim 1, further comprising the step of receiving the consumer information via the Internet.

24. A method as defined in claim 1, wherein the first database comprises the second database.

25. A method of connecting a consumer to an advertiser using bar-coded yellow page headings, the method comprising the steps of:

storing advertiser information in a first database, the advertiser information including a first yellow page heading, a first contact channel, a second contact channel, advertiser contact sequencing data, and a first subcategory, the first yellow page heading being selected from a plurality of predetermined yellow page headings, the first contact channel including at least one of a telephone number associated with the advertiser and an e-mail address associated with the advertiser, the second contact channel including at least one of a telephone number associated with the advertiser and an email address associated with the advertiser, the advertiser contact sequencing data being indicative of a precedence order for the first contact channel and the second contact channel, the first subcategory further specifying a product/service under the first yellow page heading;

storing consumer information in a second database, the consumer information including a second yellow page heading, a third contact channel, a fourth contact channel, consumer contact sequencing data, time dependency data, and a second subcategory, the second yellow page heading being determined by scanning a machine readable symbol indicative of the second yellow page heading, the third contact channel including at least one of a telephone number associated with the consumer and an e-mail address associated with the consumer, the fourth contact channel including at least one of a telephone number associated with the consumer and an e-mail address associated with the consumer, the consumer contact sequencing data being indicative of a precedence order for the third contact channel and the fourth contact channel, the time dependency data being indicative of a first time frame during which the third contact channel should be used and a second time frame during which the fourth contact channel should be used, the second time frame being different than the third time frame, the second subcategory further specifying a product/service under the second yellow page heading;

determining that the advertiser information is compatible with the consumer information;

communicating at least a portion of the consumer information to the advertiser via the first contact channel; and

communicating at least a portion of the advertiser information to the consumer via the second contact channel.

26. An apparatus for connecting a consumer to an advertiser, the apparatus comprising:

a network interface circuit;

an advertiser database;

a consumer database;

a processing unit operatively coupled to the network interface circuit, the advertiser database, and the consumer database; and

a memory device operatively coupled to the processing unit, the memory device storing a software program capable of being executed by the processing unit, the software program being structured to cause the processing unit to;

receive advertiser information from the network interface circuit;

determine a first yellow page heading and a first contact channel from the advertiser information, the first yellow page heading being previously selected from a plurality of predetermined yellow page headings, the first contact channel including at least one of a telephone number associated with the advertiser and an e-mail address associated with the advertiser;

store at least a first portion of the advertiser information in the advertiser database;

receive consumer information from the network interface circuit;

determine a second yellow page heading and a second contact channel from the consumer information, the second yellow page heading being previously selected by scanning a machine readable symbol indicative of the second yellow page heading, the second contact channel including at least one of a telephone number associated with the consumer and an e-mail address associated with the consumer;

store at least a first portion of the consumer information in the consumer database;

determine that the advertiser information is compatible with the consumer information; and

transmit at least a second portion of the consumer information to the advertiser via the first contact channel using the network interface circuit.

27. An apparatus as defined in claim 26, wherein the advertiser database comprises the consumer database.

28. An apparatus as defined in claim 26, wherein the software program is further structured to cause the processing unit to transmit the second portion of the consumer information to the advertiser via a plurality of contact channels including the first contact channel in a sequence defined by the advertiser.

29. An apparatus as defined in claim 28, wherein the first portion of the consumer information comprises the second portion of the consumer information.

30. An apparatus as defined in claim 26, wherein the software program is further structured to cause the processing unit to transmit at least a second portion of the advertiser information to the consumer via a plurality of contact channels including the second contact channel in a sequence defined by the consumer.

31. An apparatus as defined in claim 30, wherein the first portion of the advertiser information comprises the second portion of the advertiser information.

32. An apparatus for connecting a consumer to an advertiser, the apparatus comprising:

an advertiser database storing advertiser information, the advertiser information including a first yellow page heading and a first contact channel, the first yellow page heading being previously selected from a plurality of predetermined yellow page headings, the first contact channel including at least one of a telephone number associated with the advertiser and an e-mail address associated with the advertiser;

a consumer database storing consumer information, the consumer information including a second yellow page heading and a second contact channel, the second yellow page heading being previously selected by scanning a machine readable symbol indicative of the second yellow page heading, the second contact channel including at least one of a telephone number associated with the consumer and an e-mail address associated with the consumer;

a heading comparator operatively coupled to the advertiser database and the consumer database, the heading comparator being structured to compare the first yellow page heading and the second yellow page heading;

a network interface circuit; and

a dispatcher operatively coupled to the heading comparator and the network interface, the dispatcher being structured to communicate at least a portion of the consumer information to the advertiser via the first contact channel.

33. An apparatus as defined in claim 32, wherein the dispatcher is further structured to attempt communication of at least a portion of the advertiser information to the consumer via a plurality of contact channels including the second contact channel in a sequence defined by the consumer.

34. An apparatus as defined in claim 33, wherein the dispatcher is further structured to select the plurality of contact channels based in part on time dependency data and a current time of day.

35. An apparatus as defined in claim 32, wherein the dispatcher is further structured to attempt communication of the at least a portion of the consumer information to the advertiser via a plurality of contact channels in a sequence defined by the advertiser.

36. A method of connecting a consumer to an advertiser, the method comprising the steps of:

storing advertiser information in a first database, the advertiser information including a first yellow page heading and a first contact channel, the first yellow page heading being selected from a plurality of predetermined yellow page headings, the first contact channel including at least one of a telephone number associated with the advertiser and an e-mail address associated with the advertiser;

storing consumer information in a second database, the consumer information including a second yellow page heading and a second contact channel, the second yellow page heading being determined by receiving a selection in an electronic directory, the selection being indicative of the second yellow page heading, the second contact channel including at least one of a telephone number associated with the consumer and an e-mail address associated with the consumer;

determining that the advertiser information is compatible with the consumer information; and

communicating at least a portion of the consumer information to the advertiser via the first contact channel.

37. An apparatus for connecting a consumer to an advertiser, the apparatus comprising:

an advertiser database storing advertiser information, the advertiser information including a first yellow page heading and a first contact channel, the first yellow page heading being previously selected from a plurality of predetermined yellow page headings, the first contact channel including at least one of a telephone number associated with the advertiser and an e-mail address associated with the advertiser;

a consumer database storing consumer information, the consumer information including a second yellow page heading and a second contact channel, the second contact channel including at least one of a telephone number associated with the consumer and an e-mail address associated with the consumer;

a heading comparator operatively coupled to the advertiser database and the consumer database, the heading comparator being structured to compare the first yellow page heading and the second yellow page heading;

a network interface circuit; and

a dispatcher operatively coupled to the heading comparator and the network interface, the dispatcher being structured to communicate at least a portion of the consumer information to the advertiser via the first contact channel.