System for automatic determination of customized prices and promotions
First Claim
1. A method for providing a user with access to selected ones of a plurality of target objects and sets of target object characteristics that are accessible via an electronic storage media, where said users are connected via user terminals and data communication connections to a target server system which includes said electronic storage media, said method comprising the steps of:
- automatically generating target profiles for target objects and sets of target object characteristics stored in said electronic storage media, each of said target profiles being generated from the contents of an associated one of said target objects and sets of target object characteristics;
automatically generating at least one user target profile interest summary for a user at a user terminal, each said user target profile interest summary being generated from ones of said target objects and sets of target object characteristics accessed by said user; and
enabling access to said plurality of target objects and sets of target object characteristics stored on said electronic storage media by users via said target profiles.
1 Assignment
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Accused Products
Abstract
This invention relates to customized electronic identification of desirable objects, such as news articles, in an electronic media environment, and in particular to a system that automatically constructs both a “target profile” for each target object in the electronic media based, for example, on the frequency with which each word appears in an article relative to its overall frequency of use in all articles, as well as a “target profile interest summary” for each user, which target profile interest summary describes the user'"'"'s interest level in various types of target objects. The system then evaluates the target profiles against the users'"'"' target profile interest summaries to generate a user-customized rank ordered listing of target objects most likely to be of interest to each user so that the user can select from among these potentially relevant target objects, which were automatically selected by this system from the plethora of target objects that are profiled on the electronic media. Users'"'"' target profile interest summaries can be used to efficiently organize the distribution of information in a large scale system consisting of many users interconnected by means of a communication network. Additionally, a cryptographically-based pseudonym proxy server is provided to ensure the privacy of a user'"'"'s target profile interest summary, by giving the user control over the ability of third parties to access this summary and to identify or contact the user.
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Citations
1 Claim
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1. A method for providing a user with access to selected ones of a plurality of target objects and sets of target object characteristics that are accessible via an electronic storage media, where said users are connected via user terminals and data communication connections to a target server system which includes said electronic storage media, said method comprising the steps of:
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automatically generating target profiles for target objects and sets of target object characteristics stored in said electronic storage media, each of said target profiles being generated from the contents of an associated one of said target objects and sets of target object characteristics;
automatically generating at least one user target profile interest summary for a user at a user terminal, each said user target profile interest summary being generated from ones of said target objects and sets of target object characteristics accessed by said user; and
enabling access to said plurality of target objects and sets of target object characteristics stored on said electronic storage media by users via said target profiles.
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Specification