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System and method for storyboard interactive television advertisements

  • US 20030037332A1
  • Filed: 09/20/2001
  • Published: 02/20/2003
  • Est. Priority Date: 09/20/2000
  • Status: Abandoned Application
First Claim
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1. An interactive video advertisement package for delivery over a broadcast interactive television medium comprising:

  • an initial real time, predetermined video advertisement segment deliverable over the broadcast interactive television medium, the initial video advertisement segment having a plurality of selectable zones; and

    a plurality of selectable, predetermined video advertisement segments, each selectable video advertisement segment corresponding to one of the plurality of selectable zones and selectively delivered to a viewer in direct response to selection by the viewer of that zone, and wherein at least one of the selectable zones corresponds to a plurality of selectable, predetermined video advertisement segments that present parts of a storyline.

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