System and method for storyboard interactive television advertisements

• US 20030037332A1
• Filed: 09/20/2001
• Published: 02/20/2003
• Est. Priority Date: 09/20/2000
• Status: Abandoned Application

• Current Assignee: Initio Corporation (Hangzhou Hualan Microelectronique Co., Ltd.)
• Original Assignee: Initio Corporation (Hangzhou Hualan Microelectronique Co., Ltd.)
• Inventors: Chapin, Paul W., Sample, Scott J.
• Application Number:
  US09/960,231
• Publication Number:
  US 20030037332A1
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: H04N 21/222 Secondary servers, e.g. proxy server, cable television Head-end provisioning of proxy services in data packet switching networks H04L67/56
• CPC Class Codes: H04N 21/23106 involving caching operations prefetching while addressing of a memory level in which the access to the desired data or data block requires associative addressing means within memory systems or architectures G06F12/0862; caching at an intermediate stage in a data network H04L67/568
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

The present invention relates to a storyboard model for interactive video advertisement packages. An initial real time, predetermined video advertisement segment is delivered package is delivered over a broadcast interactive television medium in a conventional advertising spot time frame. The initial video advertisement segment includes a dynamic sequence presenting a storyboard model representation having a plurality of selectable zones. Each zone is defined in relation to a unique part of the storyboard model representation and has a corresponding selectable, predetermined video advertisement segment associated with that zone. One of the selectable video advertisement segments corresponding to a viewer selected zone is delivered to the viewer in direct response to selection by the viewer of that zone that present parts of a storyline.

Claims

1. An interactive video advertisement package for delivery over a broadcast interactive television medium comprising:

an initial real time, predetermined video advertisement segment deliverable over the broadcast interactive television medium, the initial video advertisement segment having a plurality of selectable zones; and

a plurality of selectable, predetermined video advertisement segments, each selectable video advertisement segment corresponding to one of the plurality of selectable zones and selectively delivered to a viewer in direct response to selection by the viewer of that zone, and wherein at least one of the selectable zones corresponds to a plurality of selectable, predetermined video advertisement segments that present parts of a storyline.

2. The interactive video advertisement package of claim 1, wherein each selectable zone and corresponding advertisement segment correspond to the same product or service.

3. The interactive video advertisement package of claim 1, wherein each selectable zone and corresponding advertisement segment correspond to a different product or service.

4. The interactive video advertisement package of claim 1, wherein each selectable zone and corresponding advertisement segment corresponds to a promotion by a different company.

5. The interactive video advertisement package of claim 1, wherein unselected selectable zones are rep resented by a picture-in-picture windows.

6. The interactive video advertisement package of claim 1, wherein a real time picture-in-picture window selectable zone appears displaying real time video programming while the viewer is viewing an advertisement segment in cyber time, and wherein the viewer is returned to real time programming in direct response to selecting the real time selectable zone.

7. An interactive video advertisement package for delivery over a broadcast interactive television medium comprising:

an initial real time, predetermined video advertisement segment deliverable over the broadcast interactive television medium, the initial video advertisement segment having a plurality of selectable zones; and

a plurality of selectable, predetermined video advertisement segments, each selectable video advertisement segment corresponding to one of the plurality of selectable zones and selectively delivered to a viewer in direct response to selection by the viewer of that zone.

8. A method of presenting an interactive video advertisement package over a broadcast interactive television medium comprising:

simultaneously delivering an initial real time, predetermined video advertisement segment to a plurality of viewers over the broadcast interactive television medium, the initial video advertisement segment having a plurality of selectable zones;

providing a plurality of selectable, predetermined video advertisement segments, each selectable video advertisement segment corresponding to one of the plurality of selectable zones, and wherein at least one of the selectable zones corresponds to a plurality of selectable, predetermined video advertisement segments that present parts of a storyline; and

in response to selection of a selectable zone by one of the plurality of viewers, directly delivering the corresponding selectable video advertisement segment to that viewer.