ADVERTISING EMPLOYING WATERMARKING

• US 20030040957A1
• Filed: 06/29/1999
• Published: 02/27/2003
• Est. Priority Date: 07/27/1995
• Status: Abandoned Application

• Current Assignee: Digimarc Corporation
• Original Assignee: Willam Y. Conwell
• Inventors: RODRIGUEZ, TONY F., DAVIS, BRUCE L., CARR, J. SCOTT, RHOADS, GEOFFEY B.
• Application Number:
  US09/342,971
• Publication Number:
  US 20030040957A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: B42D 25/00 Information-bearing cards or sheet-like structures characterised by identification or security features; Manufacture thereof printing processes to produce identification or security features B41M3/14
• CPC Class Codes: B42D 25/30 Identification or security features, e.g. for preventing forgery
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06K 19/06037 multi-dimensional coding
• CPC Class Codes: G06K 19/06046 Constructional details
• CPC Class Codes: G06K 19/14 the marking being sensed by radiation
• CPC Class Codes: G06K 19/18 Constructional details
• CPC Class Codes: G06K 2019/06253 for a specific application
• CPC Class Codes: G06K 7/1417 2D bar codes
• CPC Class Codes: G06K 7/1447 extracting optical codes from image or text carrying said optical code
• CPC Class Codes: G06Q 20/306 using TV related infrastructures external card used for payment with client device H04N21/4185
• CPC Class Codes: G06Q 20/308 using the Internet of Things
• CPC Class Codes: G06Q 20/341 Active cards, i.e. cards including their own processing means, e.g. including an IC or chip
• CPC Class Codes: G06Q 20/40145 Biometric identity checks
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06T 1/0021 Image watermarking
• CPC Class Codes: G07C 2011/02 related to amusement parks
• CPC Class Codes: G07C 9/253 visually
• CPC Class Codes: G07D 7/0034 using watermarks
• CPC Class Codes: G07D 7/004 : using digital security elements, e.g. information coded on a magnetic thread or strip
• CPC Class Codes: G07F 17/16 : for devices exhibiting advertisements, announcements, pictures or the like
• CPC Class Codes: G07F 17/26 : for printing, stamping, franking, typing or teleprinting apparatus ticket printing or the like apparatus G07F17/42
• CPC Class Codes: G07F 7/086 : by passive credit-cards adapted therefor, e.g. constructive particularities to avoid counterfeiting, e.g. by inclusion of a physical or chemical security-layer for security documents G07D7/00; for the reading of record-carriers in general G06K7/00; for the design of coded credit-cards G06K19/10
• CPC Class Codes: G07F 7/1008 : Active credit-cards provided with means to personalise their use, e.g. with PIN-introduction/comparison system
• CPC Class Codes: G10L 19/018 : Audio watermarking, i.e. embedding inaudible data in the audio signal
• CPC Class Codes: G11B 20/00086 : Circuits for prevention of unauthorised reproduction or copying, e.g. piracy indicating unauthorised use of record carriers in general G11B23/28; scrambling for television signal recording H04N5/913; network architectures or network protocols for network security H04L63/00; cryptographic mechanisms or cryptographic arrangements for secret or secure communication H04L9/00
• CPC Class Codes: G11B 20/00884 : involving a watermark, i.e. a barely perceptible transformation of the original data which can nevertheless be recognised by an algorithm
• CPC Class Codes: G11B 20/00891 : embedded in audio data
• CPC Class Codes: H04N 1/00005 : relating to image data
• CPC Class Codes: H04N 1/00037 : Detecting, i.e. determining the occurrence of a predetermined state H04N1/00031 takes precedence
• CPC Class Codes: H04N 1/00973 : from a remote device, e.g. receiving via the internet instructions input to a computer terminal
• CPC Class Codes: H04N 1/32122 : in a separate device, e.g. in a memory or on a display separate from image data
• CPC Class Codes: H04N 1/32144 : embedded in the image data, i.e. enclosed or integrated in the image, e.g. watermark, super-imposed logo or stamp
• CPC Class Codes: H04N 1/3216 : using Fourier transforms
• CPC Class Codes: H04N 1/32203 : Spatial or amplitude domain methods H04N1/32309 takes precedence
• CPC Class Codes: H04N 1/32208 : involving changing the magnitude of selected pixels, e.g. overlay of information or super-imposition H04N1/32219, H04N1/32224 take precedence
• CPC Class Codes: H04N 1/32229 : with selective or adaptive application of the additional information, e.g. in selected regions of the image H04N1/32213 takes precedence
• CPC Class Codes: H04N 1/32251 : in multilevel data, e.g. greyscale or continuous tone data
• CPC Class Codes: H04N 1/32288 : Multiple embedding, e.g. cocktail embedding, or redundant embedding, e.g. repeating the additional information at a plurality of locations in the image
• CPC Class Codes: H04N 1/32352 : Controlling detectability or arrangements to facilitate detection or retrieval of the embedded information, e.g. using markers for decoding, detection or retrieval operations H04N1/32149 and subgroups take precedence
• CPC Class Codes: H04N 2201/3225 : of data relating to an image, a page or a document
• CPC Class Codes: H04N 2201/3226 : of identification information or the like, e.g. ID code, index, title, part of an image, reduced-size image
• CPC Class Codes: H04N 2201/3233 : of authentication information, e.g. digital signature, watermark
• CPC Class Codes: H04N 2201/3249 : data relating to a linked page or object, e.g. hyperlink
• CPC Class Codes: H04N 2201/327 : which are undetectable to the naked eye, e.g. embedded codes
• CPC Class Codes: H04N 2201/3271 : Printing or stamping
• CPC Class Codes: H04N 2201/3274 : Storage or retrieval of prestored additional information

Abstract

Physical or electronic objects are encoded with identifiers, which serve to trigger object– appropriate responses from computer systems that encounter such objects The encoding may be steganographic (e g by digital watermarks), so the presence of such identifiers is not evident to persons encountering the objects. An exemplary application is a computer system that looks at a printed magazine advertisement (20) and initiates a link to a corresponding internet page In one such implementation, the computer system senses an identifier encoded in the advertisement, forwards the identifier to a remote database, receives from the database (17) a corresponding internet address (18a, 18b, 18c), and directs a browser to that address (18a, 18b, 18c) The same arrangement can be used for on–line ordering from printed merchandise catalogs. Another application is a computer system that looks at a printed spreadsheet (20), and retrieves from disk storage an electonic version of the same document for editing

Claims

1. A promotional method comprising:

steganographically encoding a print advertisement to hide plural-bit data therein;

processing the print advertisement to extract the plural-bit data therefrom;

using at least a part of the extracted plural-bit data to direct an internet web browser to a web site that provides consumer information related to a product or service promoted by the print advertisement.

2. A method of determining consumer response to print advertising, comprising:

steganographically encoding a first print advertisement with first data;

steganographically encoding a second print advertisement with second data;

decoding the first and second data when consumers present the first and second advertisements to an optical sensor; and

tallying the number of decoded first and second data, respectively, to determine consumer response to the advertisements.

3. A promotional method comprising:

presenting an object within the field of view of an optical sensor device, the object being selected from the list consisting of a retail product, or packaging for a retail product;

acquiring optical data corresponding to the object;

decoding plural-bit digital data from the optical data;

submitting at least some of said decoded data to a remote computer; and

determining at the remote computer whether a prize should be awarded in response to submission of said decoded data.

4. A method of travel promotion, comprising:

steganographically encoding a travel photograph to hide plural-bit data therein;

processing the travel photograph to extract the plural-bit data therefrom;

using at least part of the extracted plural-bit data to direct an internet web browser to a web site that provides travel information useful to a consumer who wishes to visit the location depicted in the photograph.