Method for promoting online advertising

• US 20030040960A1
• Filed: 08/22/2001
• Published: 02/27/2003
• Est. Priority Date: 08/22/2001
• Status: Abandoned Application

• Current Assignee: Eduardo Enrique Eckmann
• Original Assignee: Eduardo Enrique Eckmann
• Inventors: Eckmann, Eduardo Enrique
• Application Number:
  US09/934,434
• Publication Number:
  US 20030040960A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A system and method which increases the attention of Internet users to ads displayed on web pages. The system randomly displays a modified ad giving the user that notices it, the chance to win a prize. The system involves a set of processes to create the web pages with random modified ads and to handle the client request.

Claims

1. A process for increasing the attention of Internet users to the ads displayed on web pages, comprising the step of:

Randomly displaying on a web page a modified ad and destination URL, giving the user a chance to win a prize.

2. A process as set forth in claim 1, including the step of:

Verifying user and/or session eligibility to the program.

3. A process as set forth in claim 1, including the step of:

Inserting a sweepstake ad, jackpot and destination URL.

4. A process as set forth in claim 2, including the step of:

Inserting a sweepstake ad, jackpot and destination URL.

5. A process for processing or handling the client request generated by a user click. The process comprises the steps of:

Validating the request

Notifying the user.

6. A process as set forth in claim 5, including the step of:

Requesting and handling user participation.

7. A process as set forth in claim 5, including the step of:

Executing sweepstake.

8. A process as set forth in claim 5, including the step of:

Registering entry into sweepstake.

9. A process as set forth in claim 5, including the step of:

Displaying advertiser'"'"'s web page.

10. A process as set forth in claim 6, including the step of:

Executing sweepstake.

11. A process as set forth in claim 6, including the step of:

Registering entry into sweepstake.

12. A process as set forth in claim 6, including the step of:

Displaying advertiser'"'"'s web page.

13. A process as set forth in claim 7, including the step of:

Registering entry into sweepstake.

14. A process as set forth in claim 7, including the step of:

Displaying advertiser'"'"'s web page.

15. A process as set forth in claim 8, including the step of.

Displaying advertiser'"'"'s web page.

16. A process as set forth in claim 10, including the step of:

Registering entry into sweepstake.

17. A process as set forth in claim 10, including the step of:

Displaying advertiser'"'"'s web page.

18. A process as set forth in claim 11, including the step of:

Displaying advertiser'"'"'s web page.

19. A process as set forth in claim 17, including the step of:

Displaying advertiser'"'"'s web page.

20. A process as set forth in claim 16, including the step of:

Displaying advertiser'"'"'s web page.