System and method for web-based marketing and campaign management
First Claim
1. A system for web-based marketing and campaign management, that allows for personalization of the content and distribution of a marketing campaign to reflect the characteristics of a set of targeted users, said system comprising:
- a rules engine, that uses a set of rules, to match or associate individual user members within said set of targeted users with a marketing campaign; and
, a campaign marketing processor that uses the output of said rules engine to distribute personalized marketing content to members of said set of targeted users by any of web, email, wireless or other communication.
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Abstract
The invention utilizes a personalization system that uses rules to adjudicate and characterize a customer, or a customer'"'"'s actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. In one embodiment, the invention provides a system for web-based marketing and campaign management, that allows for personalizing the content or distribution of a marketing campaign to reflect the characteristics of a set of targeted users, said system comprising: a user profiler, for determining the characteristics of a set of targeted users; a rules editor for inputting a set of rules governing the requirements and goals of a marketing campaign; a rules engine, that accepts input from said rules editor, and said user characteristics of said set of targeted users, and uses said set of rules to match individual members of said set of targeted users with said marketing campaign; and, a campaign marketing processor that uses the output of said rules engine to distribute marketing content to each individual member of said set of targeted users by any of Web, email, or wireless communication.
298 Citations
17 Claims
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1. A system for web-based marketing and campaign management, that allows for personalization of the content and distribution of a marketing campaign to reflect the characteristics of a set of targeted users, said system comprising:
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a rules engine, that uses a set of rules, to match or associate individual user members within said set of targeted users with a marketing campaign; and
,a campaign marketing processor that uses the output of said rules engine to distribute personalized marketing content to members of said set of targeted users by any of web, email, wireless or other communication. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for web-based marketing and campaign management, that allows for personalization of the content and distribution of a marketing campaign to reflect the characteristics of a set of targeted users, said system comprising:
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a user profiler, for determining the user characteristics of a set of targeted users;
a rules editor for inputting a set of rules governing the requirements and goals of a marketing campaign;
a rules engine, that uses the user characteristics of a set of targeted users, and the set of rules, to match or associate individual user members within said set of targeted users with a marketing campaign; and
,a campaign marketing processor that uses the output of said rules engine to distribute personalized marketing content to members of said set of targeted users by any of web, email, wireless or other communication.
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12. A method for web-based marketing and campaign management, that allows for personalizing the content or distribution of a marketing campaign to reflect the characteristics of a set of targeted users, comprising the steps of:
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determining the user characteristics of a set of targeted users;
accepting as input to a rules engine the user characteristics of the set of targeted users, and a set of rules, and matching or associating individual user members within said set of targeted users with a marketing campaign; and
,using the output of said rules engine to distribute marketing content to members of said set of targeted users by any of web, email, wireless, or other communication. - View Dependent Claims (13, 14, 15, 16, 17)
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Specification