Method, system, and product for embedding demographic information in network packets

• US 20030041156A1
• Filed: 08/21/2001
• Published: 02/27/2003
• Est. Priority Date: 08/21/2001
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Pickover, Clifford A., Grey, William, Moskowitz, Paul Andrew, Boies, Stephen J.
• Application Number:
  US09/934,366
• Publication Number:
  US 20030041156A1
• Time in Patent Office: Days
• US Class Current: 709/230
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 69/16 Implementation or adaptation of Internet protocol [IP], of transmission control protocol [TCP] or of user datagram protocol [UDP]
• CPC Class Codes: H04L 69/161 Implementation details of TCP/IP or UDP/IP stack architecture; Specification of modified or new header fields
• CPC Class Codes: H04L 69/22 Parsing or analysis of headers
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

A computer system, method, and product are disclosed for embedding demographic information in network packets. The computer system includes a server computer system coupled to a client computer system using a network. Demographic information is obtained about a user of the client computer system. This demographic information is embedded into network packets transmitted by the client computer system to the server computer system.

Claims

1. A method in a computer system including a server computer system coupled to a client computer system using a network, said method comprising the steps of:

obtaining demographic information about a user of said client computer system; and

automatically embedding, by said client computer system, said demographic information into network packets transmitted by said client computer system, wherein said demographic information is automatically embedded by said client computer system without user intervention.

2. The method according to claim 1, further comprising the step of embedding said demographic information into each network packet transmitted by said client computer system to said server computer system.

3. The method according to claim 1, further comprising the step of embedding said demographic information into Internet Protocol packets transmitted by said client computer system to said server computer system.

4. The method according to claim 3, further comprising the step of embedding said demographic information into a data portion of Internet Protocol packets transmitted by said client computer system to said server computer system.

5. The method according to claim 4, further comprising the steps of:

storing a beginning tag in said data portion;

storing said demographic information immediately after said beginning tag in said data portion; and

storing an ending tag immediately after said demographic information in said data portion.

6. The method according to claim 5, further comprising the steps of:

storing each data item included in said demographic information after said beginning tag; and

delineating each data item utilizing delimiters.

7. The method according to claim 3, further comprising the step of embedding said demographic information into a header portion of Internet Protocol packets transmitted by said client computer system to said server computer system.

8. The method according to claim 1, further comprising the steps of:

receiving a network packet;

searching said network packet for a beginning tag; and

retrieving data located after said beginning tag and before an ending tag as said demographic information.

9. The method according to claim 1, further comprising the steps of:

encrypting said demographic information; and

embedding said encrypted demographic information into network packets.

10. The method according to claim 1, further comprising the steps of:

receiving a network packet;

retrieving demographic information from said network packet; and

forwarding said demographic information to a third party.

11. The method according to claim 1, further comprising the steps of:

receiving a network packet by a server computer system;

retrieving demographic information from said network packet; and

utilizing said demographic information to determine demographics of users of said server computer system.

12. The method according to claim 1, further comprising the steps of:

receiving a network packet by a server computer system;

retrieving demographic information from said network packet; and

utilizing said demographic information to select advertising.

13. The method according to claim 1, further comprising the steps of:

receiving a network packet by a server computer system;

retrieving demographic information from said network packet; and

utilizing said demographic information to forward e-mail to users.

14. The method according to claim 1, further comprising the steps of:

receiving a network packet by a server computer system;

retrieving demographic information from said network packet; and

utilizing said demographic information to select promotions.

15. The method according to claim 1, further comprising the step of obtaining demographic information about a user of said client computer system from said client computer system.

16. The method according to claim 1, further comprising the step of obtaining demographic information about a user of said client computer system from an Internet Service Provider.

17. The method according to claim 1, further comprising the step of obtaining demographic information about a user of said client computer system from said server computer system.

18. The method according to claim 1, further comprising the step of obtaining demographic information about a user of said client computer system from an Internet site.

19. The method according to claim 1, further comprising the step of obtaining demographic information about a user of said client computer system from a router.

20. The method according to claim 1, further comprising the step of obtaining demographic information about a user of said client computer system from said user.

21. A method in a computer system including a server computer system coupled to a client computer system using a network, said method comprising the steps of:

receiving network packets by said server computer system; and

obtaining demographic information embedded in a header portion of said network packets.

22. A method in a computer system including a server computer system coupled to a client computer system using a network, said method comprising the steps of:

receiving network packets including demographic information embedded in a header portion of said network packets; and

forwarding said network packets.

23. A computer program product in a computer system including a server computer system coupled to a client computer system using a network, comprising:

instruction means for obtaining demographic information about a user of said client computer system; and

instructions means for automatically embedding, by said client computer system, said demographic information into network packets transmitted by said client computer system, wherein said demographic information is automatically embedded by said client computer system without user intervention.

24. The product according to claim 23, further comprising instruction means for embedding said demographic information into each network packet transmitted by said client computer system to said server computer system.

25. The product according to claim 23, further comprising instruction means for embedding said demographic information into Internet Protocol packets transmitted by said client computer system to said server computer system.

26. The product according to claim 25, further comprising instruction means for embedding said demographic information into a data portion of Internet Protocol packets transmitted by said client computer system to said server computer system.

27. The product according to claim 26, further comprising:

instruction means for storing a beginning tag in said data portion;

instruction means for storing said demographic information immediately after said beginning tag in said data portion; and

instruction means for storing an ending tag immediately after said demographic information in said data portion.

28. The product according to claim 27, further comprising:

instruction means for storing each data item included in said demographic information after said beginning tag; and

instruction means for delineating each data item utilizing delimiters.

29. The product according to claim 25, further comprising instruction means for embedding said demographic information into a header portion of Internet Protocol packets transmitted by said client computer system to said server computer system.

30. The product according to claim 23, further comprising:

instruction means for receiving a network packet;

instruction means for searching said network packet for a beginning tag; and

instruction means for retrieving data located after said beginning tag and before an ending tag as said demographic information.

31. The product according to claim 23, further comprising:

instruction means for encrypting said demographic information; and

instruction means for embedding said encrypted demographic information into network packets.

32. The product according to claim 23, further comprising:

instruction means for receiving a network packet;

instruction means for retrieving demographic information from said network packet; and

instruction means for forwarding said demographic information to a third party.

33. The product according to claim 23, further comprising:

instruction means for receiving a network packet by a server computer system;

instruction means for retrieving demographic information from said network packet; and

instruction means for utilizing said demographic information to determine demographics of users of said server computer system.

34. The product according to claim 23, further comprising:

instruction means for receiving a network packet by a server computer system;

instruction means for retrieving demographic information from said network packet; and

instruction means for utilizing said demographic information to select advertising.

35. The product according to claim 23, further comprising:

instruction means for receiving a network packet by a server computer system;

instruction means for retrieving demographic information from said network packet; and

instruction means for utilizing said demographic information to forward e-mail to users.

36. The product according to claim 23, further comprising:

instruction means for receiving a network packet by a server computer system;

instruction means for retrieving demographic information from said network packet; and

instruction means for utilizing said demographic information to select promotions.

37. The product according to claim 23, further comprising instruction means for obtaining demographic information about a user of said client computer system from said client computer system.

38. The product according to claim 23, further comprising instruction means for obtaining demographic information about a user of said client computer system from an Internet Service Provider.

39. The product according to claim 23, further comprising instruction means for obtaining demographic information about a user of said client computer system from said server computer system.

40. The product according to claim 23, further comprising instruction means for obtaining demographic information about a user of said client computer system from an Internet site.

41. The product according to claim 23, further comprising instruction means for obtaining demographic information about a user of said client computer system from a router.

42. The product according to claim 23, further comprising instruction means for obtaining demographic information about a user of said client computer system from said user.

43. A computer system including a server computer system coupled to a client computer system using a network, comprising:

means for obtaining demographic information about a user of said client computer system; and

said client computer system for automatically embedding said demographic information into network packets transmitted by said client computer system, wherein said demographic information is automatically embedded by said client computer system without user intervention.

44. The system according to claim 43, further comprising said client computer system for embedding said demographic information into each network packet transmitted by said client computer system to said server computer system.

45. The system according to claim 43, further comprising said client computer system for embedding said demographic information into Internet Protocol packets transmitted by said client computer system to said server computer system.

46. The system according to claim 45, further comprising said client computer system for embedding said demographic information into a data portion of Internet Protocol packets transmitted by said client computer system to said server computer system.

47. The system according to claim 46, further comprising:

a beginning tag being stored in said data portion;

said demographic information being stored immediately after said beginning tag in said data portion; and

an ending tag being stored immediately after said demographic information in said data portion.

48. The system according to claim 47, further comprising:

each data item being stored included in said demographic information after said beginning tag; and

each data item being delineated utilizing delimiters.

49. The system according to claim 45, further comprising said client computer system for embedding said demographic information into a header portion of Internet Protocol packets transmitted by said client computer system to said server computer system.

50. The system according to claim 43, further comprising:

said server computer system for receiving a network packet;

said server computer system for searching said network packet for a beginning tag; and

said server computer system for retrieving data located after said beginning tag and before an ending tag as said demographic information.

51. The system according to claim 43, further comprising:

said client computer system for encrypting said demographic information; and

said client computer system for embedding said encrypted demographic information into network packets.

52. The system according to claim 43, further comprising:

said server computer system for receiving a network packet;

said server computer system for retrieving demographic information from said network packet; and

said server computer system for forwarding said demographic information to a third party.

53. The system according to claim 43, further comprising:

said server computer system for receiving a network packet by a server computer system;

said server computer system for retrieving demographic information from said network packet; and

said server computer system for utilizing said demographic information to determine demographics of users of said server computer system.

54. The system according to claim 43, further comprising:

said server computer system for receiving a network packet by a server computer system;

said server computer system for retrieving demographic information from said network packet; and

said server computer system for utilizing said demographic information to select advertising.

55. The system according to claim 43, further comprising:

said server computer system for receiving a network packet by a server computer system;

said server computer system for retrieving demographic information from said network packet; and

said server computer system for utilizing said demographic information to forward e-mail to users.

56. The system according to claim 43, further comprising:

said server computer system for receiving a network packet by a server computer system;

said server computer system for retrieving demographic information from said network packet; and

said server computer system for utilizing said demographic information to select promotions.

57. The system according to claim 43, further comprising said client computer system for obtaining demographic information about a user of said client computer system.

58. The system according to claim 43, further comprising said client computer system for obtaining demographic information about a user of said client computer system from an Internet Service Provider.

59. The system according to claim 43, further comprising said client computer system for obtaining demographic information about a user of said client computer system from said server computer system.

60. The system according to claim 43, further comprising said client computer system for obtaining demographic information about a user of said client computer system from an Internet site.

61. The system according to claim 43, further comprising said client computer system for obtaining demographic information about a user of said client computer system from a router.

62. The system according to claim 43, further comprising said client computer system for obtaining demographic information about a user of said client computer system from said user.