Merchandising display and related methods

• US 20030041496A1
• Filed: 04/19/2002
• Published: 03/06/2003
• Est. Priority Date: 04/25/2001
• Status: Abandoned Application

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: Broelmann, Khloe Snell, Hagen, James Edwin, Hacias, Jeffrey Eric, Bergsma, Douwe Eric
• Application Number:
  US10/126,078
• Publication Number:
  US 20030041496A1
• Time in Patent Office: Days
• US Class Current: 40/661.03
• CPC Class Codes: G09F 3/00 Labels, tag tickets, or similar identification or indication means medals or badges A44C3/00; making labels B31D1/02; sheets temporarily attached together B42F; labelling B65C; labels on record carriers G11B23/38, G11B23/40; Seals; Postage or like stamps
• CPC Class Codes: G09F 3/02 Forms or constructions layered products B32B
• CPC Class Codes: G09F 3/20 for adjustable, removable, or interchangeable labels
• CPC Class Codes: Y02A 90/10 Information and communication technologies [ICT] supporting adaptation to climate change, e.g. for weather forecasting or climate simulation

Abstract

A point of purchase merchandising display for use in a retail environment in association with a plurality of products where the products are stored on a plurality of shelves, the display includes fixtures for displaying information that identifies different categories of products and provides information that instructs a consumer on how to use a category of product to achieve a desired benefit and suggests to a consumer the satisfaction that may be enjoyed in achieving the desired benefit. Methods for increasing consumer dwell time in a retail aisle using the described fixtures and displays are provided. Likewise methods for promoting regime usage of two or more fabric care products are also provided.

Claims

1. A merchandising display for use in a retail environment in association with a plurality of products where the products are stored on a plurality of shelves, the display comprising:

a plurality of fixtures for displaying information that identifies different categories of products; and

display means for displaying information that instructs a consumer on how to use a category of product to achieve a desired benefit and that suggests to a consumer the satisfaction that may be enjoyed in achieving the desired benefit.

2. The merchandising display of claim 1, wherein the fixtures identify products based on product function.

3. The merchandising display of claim 1, wherein the display means displays information that instructs a consumer on how to use two or more categories of products together to achieve a desired benefit.

4. The merchandising display of claim 1, wherein the display means is signage affixed to a shelf adjacent to the category of product that is the subject of the displayed information.

5. The merchandising display of claim 1, wherein the fixture is signage within 2 meters, preferably within 1 meters and more preferably within 0.5 meters of the category of product that is the subject of the displayed information.

6. The merchandising display of claim 1, wherein the fixture is signage affixed to a shelf adjacent to the category of product that is the subject of the displayed information.

7. The merchandising display of claim 1, wherein the fixture is signage within 2 meters, preferably within 1 meters and more preferably within 0.5 meters of the category of product that is the subject of the displayed information.

8. The merchandising display of claim 1, wherein the display means comprises a photograph of a consumer enjoying the benefit.

9. The merchandising display of claim 1, wherein the display means comprises an audio-visual presentation.

10. The merchandising display of claim 1, wherein the display means comprises a live presentation.

11. The merchandising display of claim 1, wherein the plurality of products comprise consumer products for use in the cleaning, conditioning and/or care of fabrics.

12. The merchandising display of claim 11, wherein the display means comprises a fabric sample that has been treated with one or more of the cleaning, conditioning and/or fabric care products.

13. A method of increasing consumers dwell time in a retail aisle, the aisle comprising a plurality of products stored on a plurality of shelves, the method comprising the steps of

providing one or more fixtures to identify one or more categories of products;

and

displaying information that instructs a consumer on how to use a category of product to achieve a desired benefit and that suggests to a consumer the satisfaction that may be enjoyed in achieving the desired benefit.

14. The method of claim 13, wherein the products are categorized according to their function.

15. The method of claim 13, wherein the displayed information comprises instructions on how to use two or more categories of products together to achieve a desired benefit.

17. The method of claim 13, wherein the displayed information is presented on signage affixed to a shelf adjacent the category of product that is the subject of the instructions.

18. The method of claim 13, wherein the displayed information is presented on signage within 2 meters, preferably within 1 meters and more preferably within 0.5 meters of the category of product that is the subject of the instructions.

19. The method of claim 13, wherein the fixture is signage affixed to a shelf adjacent the category of products.

20. The method of claim 13, wherein the fixture is signage within 2 meters, preferably within 1 meters and more preferably within 0.5 meters of the category of products.

21. The method of claim 13, wherein the displayed information comprises a photograph of a consumer enjoying the benefit.

22. The method of claim 13, wherein the displayed information is presented in an audio-visual presentation.

23. The method of claim 13, wherein the displayed information is presented in a live presentation.

24. The method of claim 13, wherein the plurality of products comprise consumer products for use in the cleaning, conditioning and/or care of fabrics.

25. The method of claim 24, wherein the display means comprises a fabric sample that has been treated with one or more of the cleaning, conditioning and/or fabric care products.

26. A method for promoting the regimen usage of two or more consumer products for use in the cleaning, conditioning and/or care of fabrics, the method comprising the steps of:

providing one or more fixtures to categorize two or more of the consumer products, said products categorized according to their function; and

displaying information that instructs a consumer on how to use two or more categories of products together to achieve a desired fabric care benefit and that suggests to a consumer the satisfaction that may be enjoyed in achieving the desired benefit.