METHOD AND APPARATUS TO DETERMINE AND USE AUDIENCE AFFINITY AND APTITUDE
First Claim
1. A method for inferring audience affinity or aptitude with regard to content or properties of portions of a media work which comprises:
- presenting the media work to an audience;
obtaining user input regarding presentation rates for the portions of the media work;
correlating content or properties of the portion with the presentation rates; and
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associating audience affinity or aptitude with the correlated content or properties.
2 Assignments
0 Petitions
Accused Products
Abstract
Embodiments of the present invention provide method and apparatus for determining audience affinity and/or aptitude in portions of media works and for developing information that represent measures of the audience affinity and/or aptitude. Further embodiments of present invention provide method and apparatus for utilizing the information to create altered media works and/or to present the altered media works to an audience. One embodiment of the present invention is a method for inferring audience affinity or aptitude with regard to content or properties of portions of a media work which includes: (a) presenting the media work to an audience; (b) obtaining user input regarding presentation rates for the portions of the media work; (c) correlating content or properties of the portion with the presentation rates; and; (d) associating audience affinity or aptitude with the correlated content or properties.
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Citations
13 Claims
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1. A method for inferring audience affinity or aptitude with regard to content or properties of portions of a media work which comprises:
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presenting the media work to an audience;
obtaining user input regarding presentation rates for the portions of the media work;
correlating content or properties of the portion with the presentation rates; and
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associating audience affinity or aptitude with the correlated content or properties. - View Dependent Claims (2)
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3. A method of utilizing audience affinity or aptitude associated with content or properties to present a media work which comprises:
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detecting content or properties in a portion of the media work;
associating a presentation rate of the portion with the detected content or properties; and
presenting the portion at the presentation rate. - View Dependent Claims (4)
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5. A method of utilizing audience affinity or aptitude associated with content or properties to present a media work which comprises:
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detecting content or properties in portions of the media work;
associating a presentation order with the detected content or properties; and
presenting the media work in accordance with the presentation order. - View Dependent Claims (6)
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7. A method of testing aptitude of a audience for content or properties of portions of a media work which comprises:
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presenting the media to the audience;
obtaining user input regarding presentation rates for portions of the media work; and
correlating the presentation rates with the aptitude for the content or properties of the portions.
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8. A method of presenting media works which comprises:
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accessing information identifying a media work and a time to retrieve the media work;
retrieving the identified media work at the time;
accessing presentation rate information for use in altering the presentation rate of the media work; and
altering the presentation rate of the media work. - View Dependent Claims (9)
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10. A method of presenting a media work which comprises:
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detecting properties in a portion of the media work;
associating a presentation rate of the portion with the detected properties; and
presenting the portion at the presentation rate;
wherein the presentation rates provide a substantially uniform rate of content presentation.
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11. A method of presenting a media work which comprises:
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detecting properties in a portion of the media work;
associating a presentation rate of the portion with the detected properties;
presenting the portion at the presentation rate; and
wherein the properties comprise indicia of actions of objects.
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12. A method of determining the duration of an altered media work having a presentation rate of one or more of its segments that differs from that of a media work used to create the altered media work, which method comprises:
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segmenting the media work into segments having a single presentation rate;
determining the length of the segments of the media work;
computing the duration of the segments of the media work after application of the presentation rate; and
summing the durations to determine the duration of the altered media work. - View Dependent Claims (13)
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Specification