Active profiling system for tracking and quantifying customer conversion efficiency
First Claim
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1. A method for compiling a customer profile, the method comprising:
- maintaining a database that includes identification information for a plurality of customers; and
identifying customers who physically visit a first entity from the database information, wherein some of such customers execute a transaction with the first entity and some of such customers do not execute a transaction with the first entity.
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Abstract
A method and system are provided for compiling a customer profile. A database that includes identification information for customers is maintained. Customers who physically visit a first entity are identified from the information maintained in the database. Some of those customers execute a transaction with the first entity and some of those customers do not execute a transaction with the first entity.
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Citations
40 Claims
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1. A method for compiling a customer profile, the method comprising:
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maintaining a database that includes identification information for a plurality of customers; and
identifying customers who physically visit a first entity from the database information, wherein some of such customers execute a transaction with the first entity and some of such customers do not execute a transaction with the first entity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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- 8. The method recited in claim I wherein identifying customers comprises identifying customers with a card.
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29. A method for compiling a customer profile, the method comprising:
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for each of a plurality of customers, enrolling such customer by;
extracting a first set of biometric data regarding the customer from a verification instrument;
extracting a second set of biometric data directly from at least one feature of the customer; and
comparing the first and second sets of biometric data to determine whether the first and second sets of biometric data are derived from a single individual;
maintaining a database that includes identification information for each of the plurality of customers;
biometrically identifying customers who visit an entity from the database information, wherein some of such customers execute a transaction with the entity and some of such customers do not execute a transaction with the entity; and
determining a customer conversion efficiency for the entity. - View Dependent Claims (30)
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31. A computer system for compiling a customer profile, the computer system comprising:
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a storage device configured to store customer identification information;
at least one communications device configured to permit exchange of data with a plurality of stations; and
a processor in communication with the storage device and the at least one communications device, wherein the processor is configured to identify customers who physically visit one of the plurality of stations at a first entity, wherein some of such customers execute a transaction with the first entity and some of such customers do not execute a transaction with the first entity. - View Dependent Claims (32, 33, 34, 35)
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36. A computer system for compiling a customer profile, the computer system comprising:
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storage means configured to store customer identification information;
communication means configured to permit exchange of data with a plurality of stations; and
processor means in communication with the storage means and the communication means, wherein the processor means is configured to identify customers who physically visit one of the plurality of stations at a first entity, wherein some of such customers execute a transaction with the first entity and some of such customers do not execute a transaction with the first entity. - View Dependent Claims (37, 38, 39, 40)
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Specification