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Active profiling system for tracking and quantifying customer conversion efficiency

  • US 20030046096A1
  • Filed: 08/30/2001
  • Published: 03/06/2003
  • Est. Priority Date: 08/30/2001
  • Status: Active Grant
First Claim
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1. A method for compiling a customer profile, the method comprising:

  • maintaining a database that includes identification information for a plurality of customers; and

    identifying customers who physically visit a first entity from the database information, wherein some of such customers execute a transaction with the first entity and some of such customers do not execute a transaction with the first entity.

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