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System and method of providing advertising on the internet

  • US 20030046148A1
  • Filed: 06/08/2001
  • Published: 03/06/2003
  • Est. Priority Date: 06/08/2001
  • Status: Abandoned Application
First Claim
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1. A system for providing Internet advertising, comprising:

  • an advertising server comprising a web server having at least one applet; and

    at least one computer comprising a web browser and a display unit;

    said web browser receiving said at least one applet from said web server, said at least one applet reading textual content displayed on said web browser;

    said advertising server further comprising a database, and a servlet for receiving said textual content read from said at least one browser by said at least one applet, said advertising server comparing said textual content to keyword data stored in said database to determine whether to display an ad on said web browser.

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