System and method of providing advertising on the internet
First Claim
1. A system for providing Internet advertising, comprising:
- an advertising server comprising a web server having at least one applet; and
at least one computer comprising a web browser and a display unit;
said web browser receiving said at least one applet from said web server, said at least one applet reading textual content displayed on said web browser;
said advertising server further comprising a database, and a servlet for receiving said textual content read from said at least one browser by said at least one applet, said advertising server comparing said textual content to keyword data stored in said database to determine whether to display an ad on said web browser.
1 Assignment
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Accused Products
Abstract
A system and method for providing advertising on the Internet in which the advertiser can target particular users, and while maintaining a high degree of privacy. The system and method provides Internet advertising that is tailored to the user without creating a profile of the user, and can provide context sensitive promotion based on text contained in an Internet browser to maximize the amount of application intelligence on the client end. The system incorporates a server that maintains a database of promotional heuristics, behavior graphics, sponsorship authentication data, and usage statistics, and specialized applets. The system uses a servlet, which facilitates communication between specific applets and the server, and a web server, which provides the applets to the client browser. The system and method provide a simple and quick way for an advertiser to change the audience that is exposed to their advertisement.
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Citations
30 Claims
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1. A system for providing Internet advertising, comprising:
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an advertising server comprising a web server having at least one applet; and
at least one computer comprising a web browser and a display unit;
said web browser receiving said at least one applet from said web server, said at least one applet reading textual content displayed on said web browser;
said advertising server further comprising a database, and a servlet for receiving said textual content read from said at least one browser by said at least one applet, said advertising server comparing said textual content to keyword data stored in said database to determine whether to display an ad on said web browser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method of providing Internet advertising, comprising the steps of:
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uploading ads to an advertising server;
selecting keyword data for each ad;
sending an at least one applet to a browser on a user'"'"'s computer, in response to the user'"'"'s logging on;
said applets reading textual content displayed on said web browser;
comparing said textual content read by said at least one applet with said keyword data; and
displaying an ad having keyword data matching said textual content when said comparing step produces a match. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29)
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30. A method of providing real-time advertising over the Internet, comprising the steps of:
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maintaining a database of a plurality of ads;
maintaining keyword data for each of ads;
sending an applet to a browser on a user'"'"'s computer;
reading textual content displayed on said browser using said applet;
comparing said textual content read by said applet with said keyword data for each of said ads; and
displaying an ad having keyword data matching said textual content when said comparing step produces a match.
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Specification