Private advertising, entertainment and informational digital networks for out-of-home and outdoor venues
First Claim
1. A system and method for distributing, transmitting and displaying digital media through an electronic or similar network distribution system to affiliated or non-affiliated third party entities which own and/or control out-of-home and outdoor venues. Content will be displayed on high end displays such as LED screens, plasma screens, LED displays and front/rear projection systems-virtually any electronic video or audio device which can be connected to a computer. The network described in this invention is comprised of:
- distributing and displaying targeted digital content in the form of advertisements, entertainment or information, specifically;
storing such content on a centralized server;
distributing/transmitting the content to a network of remote servers to an unlimited number of affiliates located in out-of-home or outdoor locations;
displaying the content in the order and frequency desired within such network;
targeting such displays of advertising and other digital content based upon the needs of the advertiser or content owner and, monitoring the display of such content.
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Abstract
A system and method of broadcasting information to consumers in public areas (billboards, malls, transit shelters, sports venues) via a network of interlinked outdoor displays (outdoor broadcasting networks “OBNS”), whereby content delivery is remotely controlled from a central location.
OBN is a new mass communication medium that enables simultaneous distribution and updates of multi-lingual, short form content (advertisements, news, PSAs, etc,) based upon geographic, ethnic or demographic factors, such as venue, event, time of the day.
OBN extends to all outdoor venues regardless of venue ownership. Property owners become network affiliates, converting the current “space rental” paradigm of outdoor advertising to a “time purchase” media buy model employed in the television and radio industries.
This application of technology and novel business method will transform the industry, creating efficiencies of operation, offering advertisers targeted messages and providing consumers with timely information.
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Citations
20 Claims
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1. A system and method for distributing, transmitting and displaying digital media through an electronic or similar network distribution system to affiliated or non-affiliated third party entities which own and/or control out-of-home and outdoor venues. Content will be displayed on high end displays such as LED screens, plasma screens, LED displays and front/rear projection systems-virtually any electronic video or audio device which can be connected to a computer. The network described in this invention is comprised of:
- distributing and displaying targeted digital content in the form of advertisements, entertainment or information, specifically;
storing such content on a centralized server;
distributing/transmitting the content to a network of remote servers to an unlimited number of affiliates located in out-of-home or outdoor locations;
displaying the content in the order and frequency desired within such network;
targeting such displays of advertising and other digital content based upon the needs of the advertiser or content owner and, monitoring the display of such content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
- distributing and displaying targeted digital content in the form of advertisements, entertainment or information, specifically;
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18. The system and method by which an advertiser can create its own proprietary private digital/electronic network to deliver advertisements and other content to a network of non-affiliated third party out-of-home and outdoor venues, creating a channel devoted to branding its product and services.
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19. The system and method by which more than one advertiser can create their own proprietary private digital/electronic network to deliver advertisements and other content to a network of non-affiliated third party out-of-home and outdoor venues, creating a channel devoted to branding their product and services.
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20. The system and method by which one or more copyright and/or content and or franchise/league owners, such as a professional and college sports teams and leagues, consumer products or services companies, motion picture studios, television networks or other media companies can create their own proprietary private digital/electronic outdoor or out-of-home network to deliver advertisements, entertainment, information and other content to a network of non-affiliated third party out-of-home and outdoor venues, creating a channel devoted to branding their product and services.
Specification