Electronic pen catalog ordering system and method of using the catalog to stimulate electronic pen use

• US 20030046184A1
• Filed: 07/12/2002
• Published: 03/06/2003
• Est. Priority Date: 07/13/2001
• Status: Abandoned Application

• Current Assignee: Anoto Group AB
• Original Assignee: Anoto Group AB
• Inventors: Bjorklund, Magnus, Torbjornsen, Rune
• Application Number:
  US10/193,179
• Publication Number:
  US 20030046184A1
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders

Abstract

A system employs a code reading wand or digital pen to order items from a catalog employing item-identifying indicia which are preferably position-indicating indicia. The catalog includes items provided by plural suppliers. A single catalog order may be issued and distributed to plural suppliers by access to supplier information in a database. The catalog may be distributed with the code reading wand to promote initial use of the code reading wand and thereby aid in establishment of the technological infrastructure through immediate use of the wand. The catalog may include additional services to encourage the use of the catalog, thereby increasing catalog orders. The catalog service may be funded by charging suppliers a per order or inquiry, or periodic fee, based upon orders placed.

Claims

1. A system for filling orders for items listed in a catalog and requested by customers using a code reading wand to scan item identifying indicia in said catalog, the catalog including items from plural suppliers and the wand generating a wand identifying code, the system comprising:

a processor receiving an indication of the items to be ordered by the customer through interaction of a code reading wand used as a catalog order transmitter with item defining indicia, the code reading wand outputting order particular information identifying the item or items to be ordered, the order particular information being received over a communication channel from the code reading wand;

a data base located remotely from at least some of said plural suppliers, the data base containing supplier specific information concerning each of the plural suppliers advertising products in the catalog, said system using the data base to convert the order particular information received by said processor into supplier specific order information identifying the supplier to supply each of the items to be ordered by the order, said data base providing routing information enabling the supplier specific order information to be routed to the said supplier selling those items;

said processor causing the routing of the supplier specific order information to one or more of said plural suppliers associated with said order particular information, the transmitted supplier specific order information including information identifying the items from the catalog order to be shipped by that supplier as well as customer specific information related to the order, the supplier specific order information allowing the supplier to ship the order directly to the customer.

2. The system of claim 1 wherein said processor is provided within a wand lookup server and receives the wand identifying signal from said code reading wand as well as information related to items to be ordered and identifies the suppliers of each item in the order and provides this information to the code reading wand, the code reading wand sending supplier specific order information and customer specific information to each supplier of ordered items.

3. The system of claim 1 wherein said wand has plural users, the system further comprising:

a code reading wand lookup server, the code reading wand lookup server receiving a wand service request from the code reading wand including the wand identification code, the wand lookup server identifying that the wand is requesting placement of a catalog order and the desired application for said wand and forwarding the wand the address of a catalog server;

said wand transmitting said catalog order specific information and said customer specific information to said processor acting as a catalog server and accessing said database to supply supplier specific order information and customer specific information to each supplier associated with an ordered item.

4. The system of claim 2 wherein said database includes customer specific information.

5. The system of claim 1 further comprising:

a code reading wand reading a said item identifying indicia, the code reading wand including a position indicating indicia sensor and a transmitter for communicating the order particular information, said wand transmitting a wand output signal;

a communications channel, receiving said wand output signal and transmitting it over said channel;

said processor receiving said wand output signal as a catalog order from said communications channel.

6. The system of claim 5 wherein the transmitter of the code reading wand is a Bluetooth protocol transmitter, said communications channel receiving the Bluetooth protocol from said code reading wand.

7. The system of claim 6 wherein said communication channel includes a Bluetooth receiver connected to a computer network.

8. The system of claim 6 wherein said communication channel includes a wireless communications path as a part thereof;

said communications channel including a wireless communication device, receiving said wand output signal, and re-transmitting said signal over the wireless communication path.

9. The system of claim 5 wherein said code reading wand is a digital pen, said digital pen reading a position defining background pattern from a code bearing surface.

10. The system of claim 9 wherein said code bearing surface is digital paper.

11. The system of claim 5 wherein said system further includes a catalog wherein said item defining indicia is a position defining indicia printed thereon.

12. The system of claim 11 wherein said catalog is printed on digital paper printed with a position defining background dot pattern.

13. The system of claim 1 wherein said catalog includes order boxes imprinted with position defining indicia as said item identifying indicia, said database recording the position defined by the position defining indicia associated with each of said order boxes.

14. The system of claim 11 wherein said catalog is included within the sales packing of said digital pen at the time of initial sale.

15. The system of claim 1 wherein said wand is a digital pen intended for interaction with digital paper having a position defining pattern background as said item identifying indicia,

said digital pen sold to consumers being further used to access additional information encoded in one or more data sites, said system being billed to the user on a per use or periodic use charge,

said data base further including additional service routing information storing the location of computers having these additional services, the consumer being supplied these additional services from an additional services database.

16. The system of claim 1 wherein said customer information is stored in said data base and includes customer identification, customer shipping information, and customer billing information.

17. The system of claim 1 wherein said customer information is stored in said code reading wand.

18. The system of claim 1 wherein said items are goods or services to be sold or provided for a fee.

19. A method of promoting the use of code reading wands comprising:

a) advertising items offered by plural suppliers in a catalog having order boxes encoded with item identifying indicia imprinted in the catalog and identifying each of the offered items;

b) selling a code reading wand and services associated therewith, the code reading wand having the capability of reading said item identifying indicia and selecting items offered in the catalog as well as performing other functions, the wand being capable of transmitting a wand identification code as well as order particular information identifying one or more items to be ordered or inquired about;

the catalog orders providing initial functionality to the code reading wand, the code reading wand having functionality which may increase with increasing public wand purchase and use;

c) distributing the catalog in association with sale of the code reading wand to provide an initial use for the code reading wand and encourage wand use by the customer.

20. The method of claim 19 wherein said step c) is performed by enclosing the catalog in a single package with the code reading wand prior to wand sale in step b).

21. The method of claim 19 wherein said step c) is performed by sending a catalog to each customer in response to receipt of a warranty card.

22. The method of claim 19 wherein said step c) is performed by providing each customer of a wand with a subscription to a catalog or a periodic magazine including a catalog portion thereof.

23. The method of claim 19 wherein said method promotes the sale of code reading wands by promoting their use.

24. The method of claim 19 further comprising:

d) facilitating use by customers of said code reading wand by,

i) receiving a signal produced by the scanning of item identifying indicia within said catalog with the code reading wand employed by a customer as a catalog order transmitter including order particular information identifying the item or items to be ordered or inquired about,

ii) using a data base located remotely from at least some of said plural suppliers for converting the catalog order received in step i) into supplier specific order information representative of orders or inquiries to be routed to one or more of said plural suppliers and customer specific information, said data base containing contact information allowing the supplier specific order information to be transmitted to each selected supplier,

iii) transmitting supplier specific order information produced in step ii) to one or more of said plural suppliers associated with said order particular information received in said step i), the transmitted supplier specific order information including information identifying the items from the catalog order to be shipped by or inquiries to be answered by that supplier as well as customer specific information related to the order or inquiry, the supplier specific order information allowing the supplier to supply the order directly to the customer or respond directly to the customer inquiry.

25. The method of claim 19 wherein the services associated with the wand are wand use services, the method further comprising:

d) including additional services in the catalog, these services also having order boxes encoded with item identifying indicia imprinted in the catalog and identifying each of the additional services, the additional services being free to the user apart from the wand use services, the additional services encouraging the retention and review of the catalog, thereby increasing handling of the catalog and likelihood of orders or inquiries concerning fee based items therefrom.

26. The method of claim 19 wherein said method further comprises the step d) of funding the development of the catalog by collecting catalog preparation and advertising fees from said plural suppliers.

27. The method of claim 19 wherein said items are goods or services purchased or provided for a fee.

28. The method of claim 27 wherein the plural suppliers each provide a diverse type of goods or service.

29. The method of claim 24 further comprising:

d) charging the plural suppliers with a per response fee for each order or inquiry generated by interaction of the code reading wand with the catalog.

30. The method of claim 25 further comprising:

e) charging the plural suppliers with a per response fee for each order or inquiry generated by interaction of the code reading wand with the catalog.

31. The method of claim 19 further comprising:

d) identifying a relevant target market for a particular promotion of the code reading wand and services associated therewith and tailoring the content of the catalog to the relevant target market.

32. The method of claim 31 further comprising:

e) charging the plural suppliers with a per response fee for each order or inquiry generated by interaction of the code reading wand with the catalog.

33. The method of claim 19 wherein said code reading wand is a digital pen, said digital pen reading a position defining background pattern from a code bearing surface.

34. The method of claim 33 wherein said code bearing surface is formed from digital paper.

35. A method of promoting the use of code reading wands comprising:

a) distributing a catalog to a relevant market, the catalog being usable by reading item identifying indicia uniquely identifying items offered in the catalog, the item identifying indicia being intended to be scanned by a code reading wand, the code reading wand facilitating the generation of catalog order or inquiry information as well as being capable of performing other non-catalog order or inquiry functions, the wand transmitting a wand identification code as well as indicia specific information;

b) advertising various fee based good and/or service items in a catalog having order boxes encoded with item identifying indicia permanently imprinted on the catalog and identifying each of the offered items;

the catalog orders providing initial functionality to the code reading wand; and

c) including additional services in the catalog, these services also having order boxes encoded with item identifying indicia permanently imprinted on the catalog and identifying each of the additional services, the additional services being free to the user apart from the wand use services, the additional services encouraging the retention and review of the catalog, thereby increasing handling of the catalog and likelihood of ordering or inquiring about fee based items advertised therein.

36. The method of claim 35 wherein said catalog advertises fee based items from plural suppliers, said method further including,

d) selling a code reading wand and fee based wand use services associated therewith to a customer, the code reading wand having functionality which may increase with increasing public code reading wand purchase and use;

the catalog being circulated in association with the sale of the code reading wand to provide an initial use for the code reading wand and to encourage wand use by the customer.

37. The method of claim 36 wherein said step d) is performed by enclosing the catalog in a single package with the code reading wand prior to wand sale in step b).

38. The method of claim 36 wherein said step d) is performed by handing out the catalog at a store distributing the pen.

39. The method of claim 36 wherein said step d) is performed by sending a catalog to each customer in response to receipt of a warranty card.

40. The method of claim 36 wherein said step d) is performed by providing each customer of a wand with a subscription to a catalog or a periodic magazine including a catalog portion thereof.

41. The method of claim 36 wherein said method promotes the sale of code reading wands by promoting their use.

42. The method of claim 37 wherein the catalog includes items offered by plural suppliers, the method further comprising

e) receiving a signal produced by scanning the item identifying indicia associated with the fee based items with the code reading wand, the code reading wand being employed by a user as a catalog order transmitter including order particular information identifying the item or items to be ordered;

f) using a data base located remotely from at least some of said plural suppliers for converting the catalog order received in step e) into supplier specific order information representative of orders or inquiries to be routed to one or more of said plural suppliers and customer specific order information, said data base containing contact information allowing the supplier specific order information to be transmitted to each selected supplier;

g) transmitting supplier specific order information produced in step f) to one or more of said plural suppliers associated with said order particular information received in said step e), the transmitted supplier specific order information including information identifying the items from the catalog order or inquiry to be shipped by that supplier as well as customer specific order information related to the order or inquiry, the supplier specific order information allowing the supplier to ship the order directly to the customer.

43. The method of claim 42 wherein said method further includes the step e) of funding the development of the catalog by collecting catalog preparation and advertising fees from said plural suppliers.

44. The method of claim 35 wherein said items are goods or services purchased or provided for a fee.

45. The method of claim 44 wherein the plural suppliers each provide a diverse type of goods or service.

46. The method of claim 42 further comprising:

h) charging the plural suppliers with a per response fee for each order or inquiry generated by interaction of the code reading wand with the catalog.

47. The method of claim 36 wherein said code reading wand is a digital pen, said digital pen reading a position defining background pattern from a code bearing surface.

48. The system of claim 47 wherein said code bearing surface is formed from digital paper.

49. A method of promoting the use of code reading wands comprising:

a) distributing a catalog to a relevant market, the catalog being usable by reading item identifying indicia permanently printed therein and uniquely identifying items offered in the catalog, the item identifying indicia being intended to be scanned by a code reading wand, the code reading wand facilitating the generation of catalog order or inquiry information as well as being capable of performing other non-catalog order functions, the wand transmitting a wand identification code as well as indicia specific information, the catalog promoting the use of the wand;

b) advertising various fee based good and/or service items available from plural suppliers in the catalog, the indicia permanently imprinted in the catalog identifying each of the offered items;

the catalog orders providing initial functionality to the code reading wand; and

c) charging the plural suppliers with a per response fee for each order or inquiry generated by interaction of the code reading wand with the catalog.

50. The method of claim 49 further including:

d) including additional services in the catalog, these services also having order boxes encoded with item identifying indicia permanently imprinted on the catalog and identifying each of the additional services, the additional services being free to the user apart from the wand use services, the additional services encouraging the retention and review of the catalog, thereby increasing handling of the catalog and likelihood of ordering fee based items therefrom.

51. The method of claim 49 wherein said method further comprises:

d) printing the catalog for distribution in the relevant market;

e) charging at least some of the plural suppliers a catalog preparation or advertising fee associated with the inclusion of the suppliers products in the catalog.

52. The method of claim 49 wherein said method further comprises:

d) distributing the catalog in association with sale of the code reading wand to provide an initial use for the code reading wand and encourage wand use by the customer.

53. The method of claim 49 further comprising:

d) facilitating use by customers of said code reading wand by,

i) receiving a signal produced by the scanning of position-defining indicia as the item-identifying indicia within said catalog with the code reading wand employed by a customer as a catalog order transmitter including a wand identification code and order particular information identifying the item or items to be ordered or inquired about,

ii) using a data base located remotely from at least some of said plural suppliers for converting the catalog order received in step i) into supplier specific order information representative of orders or inquiries to be routed to one or more of said plural suppliers and customer specific information, said data base containing contact information allowing the supplier specific order information to be transmitted to each selected supplier,

iii) transmitting supplier specific order information produced in step ii) to one or more of said plural suppliers associated with said order particular information received in said step i), the transmitted supplier specific order information including information identifying the items from the catalog order to be shipped by or inquiries to be answered by that supplier as well as customer specific information related to the order or inquiry, the supplier specific order information allowing the supplier to supply the order directly to the customer or respond directly to the customer inquiry.

54. The method of claim 49 wherein said items are goods or services purchased or provided for a fee.

55. The method of claim 54 wherein the plural suppliers each provide a diverse type of goods or service.

56. The method of claim 53 wherein said wand identification code is associated in said database with the customer based on registration information provided by the user in association with the wand purchase.

57. The method of claim 49 wherein said code reading wand is a digital pen, said digital pen reading a position defining background pattern from a code bearing surface.

58. The system of claim 57 wherein said code bearing surface is formed from digital paper.

59. A method of ordering services comprising:

a) advertising items offered by plural suppliers in a catalog having order boxes encoded with item identifying indicia imprinted in the catalog and identifying each of the offered items;

b) receiving a signal produced by the scanning of item identifying indicia with a code reading wand employed by a customer as a catalog order transmitter and transmitting order particular information identifying the item or items to be ordered;

c) using a data base located remotely from at least some of said plural suppliers for converting the catalog order received in step b) into supplier specific order information representative of orders to be routed to one or more of said plural suppliers and customer specific information, said data base containing contact information allowing the supplier specific order information to be transmitted to each selected supplier;

d) transmitting supplier specific order information produced in step c) to one or more of said plural suppliers associated with said order particular information received in said step b), the transmitted supplier specific order information including information identifying the items from the catalog order to be shipped by that supplier as well as customer specific information related to the order, the supplier specific order information allowing the supplier to ship the order directly to the customer.

60. The method of claim 59 further comprising:

e) distributing the catalog in association with sale of the code reading wand to provide an initial use for the code reading wand and encourage wand use by the customer.

61. The method of claim 60 wherein steps b)-d) are wand use services provided for a per use or periodic fee to the customer, the method further comprising:

f) including additional services in the catalog, these services also having order boxes encoded with item identifying indicia imprinted in the catalog and identifying each of the additional services, the additional services being free to the user apart from the wand use services, the additional services encouraging the retention and review of the catalog, thereby increasing handling of the catalog and likelihood of orders or inquires concerning fee based items therefrom.

62. The method of claim 60 wherein said method further comprises the step f) of funding the development of the catalog by collecting catalog preparation and advertising fees from said plural suppliers.

63. The method of claim 59 wherein said items are goods or services purchased or provided for a fee.

64. The method of claim 63 wherein the plural suppliers each provide a diverse type of goods or service.

65. The method of claim 63 further comprising:

d) charging the plural suppliers with a per response fee for each order generated by interaction of the code reading wand with the catalog.

66. The method of claim 65 wherein said wand identification code is associated in said database with the customer based on registration information provided by the user in association with the wand purchase.

67. The method of claim 59 wherein said code reading wand is a digital pen, said digital pen reading a position defining background pattern from a code bearing surface.

68. The system of claim 67 wherein said code bearing surface is formed from digital paper.