Method and apparatus for redirection of server external hyper-link references
First Claim
1. A method of providing a message to a tracking server system in response to a client system referencing a predetermined resource locator that corresponds to a resource external to said server system, said method comprising the steps of:
- a) providing for a client system to have an informational element selectable by said client system, wherein said informational element is graphically identified on said client system with informational content obtainable from a first serve system through use of a first resource locator, and wherein said informational element includes a second resource locator referencing a second server system and data identifying said informational element;
b) providing for said client system to use said second resource locator to provide said data to said second server system in response to the selection of said informational element; and
c) providing for said client system to use said first resource locator to obtain said informational content from said first server system in response to the selection of said informational element.
2 Assignments
0 Petitions
Accused Products
Abstract
A message is provided to a tracking server system in response to a client system referencing a predetermined resource locator that corresponds to a resource external to the tracking server system. The tracking server system indirectly provides for the client system to have an informational element selectable by the client system, where the informational element is graphically identified on the client system with informational content obtainable from a content server system through use of a content resource locator. The informational element includes a tracking resource locator, referencing the tracking server system, and data identifying the informational element. The selection of the informational element causes the client system to use the tracking resource locator to provide the data to the tracking server system and to use the content resource locator to obtain the informational content from the content server system.
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Citations
14 Claims
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1. A method of providing a message to a tracking server system in response to a client system referencing a predetermined resource locator that corresponds to a resource external to said server system, said method comprising the steps of:
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a) providing for a client system to have an informational element selectable by said client system, wherein said informational element is graphically identified on said client system with informational content obtainable from a first serve system through use of a first resource locator, and wherein said informational element includes a second resource locator referencing a second server system and data identifying said informational element;
b) providing for said client system to use said second resource locator to provide said data to said second server system in response to the selection of said informational element; and
c) providing for said client system to use said first resource locator to obtain said informational content from said first server system in response to the selection of said informational element. - View Dependent Claims (2, 3, 4, 5)
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6. A method of tracking the occurrences of Web page banner click through references by users of client computer systems to corresponding Web pages where such occurrences are tracked by a tracking computer system transparently with respect to the client computer system users, said method comprising the steps of:
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a) enabling a Web page element to be provided to a predetermined client computer system such that said Web page element is selectable by the user of said predetermined client computer system and wherein said Web page element is identified with a content provider computer system; and
b) providing for predetermined tracking information to be provided to said predetermined client computer system with said Web page element so as to be maintained by said client computer system in relation to said Web page element such that, in response to selection of said Web page element by the user of said predetermined client computer system, said predetermined tracking information is used automatically by said client computer system to provide tracking data to said tracking computer system and a content request to said content provider computer system - View Dependent Claims (7, 8, 9, 10, 11, 12, 13)
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14. A method of tracking the click-through selections of advertising banners provided on Web pages provided by Web page server computer systems to client computer systems, said method comprising the steps of:
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a) providing for a Web page including a predetermined page element to be served into a browser application executed by a client computer system, said Web page including predetermined encoded accounting data and an identification of a Web page server computer system that is stored by said client computer system in connection with said predetermined page element;
b) providing for the execution of a client-side process in connection with said browser application upon selection of said predetermined page element by a user of said client computer system, said client-side process providing for the transfer of said encoded accounting data to an auditing computer system and for the issuance of a predetermined Web page request to said Web page server system consistent with said identification.
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Specification