Permission based marketing for use with medical prescriptions

• US 20030050799A1
• Filed: 04/03/2002
• Published: 03/13/2003
• Est. Priority Date: 04/03/2001
• Status: Abandoned Application

• Current Assignee: PacifiCare eHoldings, Inc. (UnitedHealth Group Incorporated)
• Original Assignee: PacifiCare eHoldings, Inc. (UnitedHealth Group Incorporated)
• Inventors: Grant, David, Jay, Richard
• Application Number:
  US10/116,704
• Publication Number:
  US 20030050799A1
• Time in Patent Office: Days
• US Class Current: 705/2
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G16H 10/60 for patient-specific data, e.g. for electronic patient records
• CPC Class Codes: G16H 20/10 relating to drugs or medications, e.g. for ensuring correct administration to patients
• CPC Class Codes: G16H 40/67 for remote operation
• CPC Class Codes: G16H 70/40 relating to drugs, e.g. their side effects or intended usage

Abstract

An application reviews a patient'"'"'s medical profile, and selects medical products or services to be presented to the patient based on the patient'"'"'s medical profile such as medical history, diagnosis, prescription, and so forth. An advertisement or price discount for the selected medical products or service is printed and given to the patient. The application preferably resides in a computing device 116 at the doctor'"'"'s office, and the advertisement or discount is also preferably printed on a printer 118 at the doctor'"'"'s office and given to the patient at the doctor'"'"'s office.

Claims

1. A method for marketing medical products or services, the method comprising:

loading a medical profile for a patient into a selection module;

loading a set of available marketing offers into the selection module, each of the set of marketing offers comprising a product or service which may be made available to a patient and a target profile;

comparing the target profile of at least one of the set of marketing offers to the medical profile;

selecting one or more of the marketing offers whose target profile matches the medical profile of the patient; and

presenting the selected marketing offers for approval.

2. The method of claim 1 wherein presenting the selected marketing offers comprises displaying the selected offers to a doctor of the patient for approval for the patient.

3. The method of claim 1 wherein presenting the selected marketing offers comprises printing the selected offers at an office of a doctor of the patient.

4. The method of claim 1 wherein the medical profile for the patient comprises demographic data and the target profile information is related to the demographic data of the patient.

5. The method of claim 1 wherein the medical profile for the patient comprises prescription data for the patient and the target profile information is related to the prescription data of the patient.

6. The method of claim 1 wherein the marketing offer comprises a discount coupon for a medical product or service.

7. The method of claim 1 wherein the marketing offer comprises an opportunity to receive treatment at a discounted rate in exchange for joining a clinical trial for the treatment.

8. A method for facilitating marketing of medical products or services for patients, the method comprising:

reviewing medical data of a patient;

selecting one or more marketing offers for the patient based on the review; and

presenting the selected one or more marketing offers for approval.

9. The method of claim 8 wherein presenting the selected offers comprises displaying the selected offers to the doctor for approval for the patient.

10. The method of claim 8 wherein presenting the selected offers comprises printing the selected offers at an office of a doctor of the patient.

11. The method of claim 8, wherein reviewing medical data comprises reviewing medical data at the office of the doctor.

12. The method of claim 8, wherein reviewing medical data comprises reviewing data about one or more prescriptions for the patient written by the doctor.

13. The method of claim 8, wherein reviewing medical data comprises reviewing medical data for the patient located at a computer of the office of the doctor.

14. The method of claim 8, wherein selecting one or more marketing offers comprises selecting one or more offers for medical products, medical treatments, or clinical studies.

15. The method of claim 8, wherein selecting one or more marketing offers comprises selecting, from a list of marketing offers, one or more marketing offers that match the medical data of the patient.

16. The method of claim 8, further comprising presenting at the office of the doctor the printed marketing offers to the patient.

17. A system for providing marketing offers for patients of a doctor, the system comprising:

a patient profile module configured to store at least one profile describing a patient, the profile including at least one set of prescription data related to a treatment prescribed for the patient by a doctor;

a marketing storage module configured to store at least one marketing offer which may be made to a patient, each of the at least one marketing offers comprising a target profile and a benefit to be provided to the patient;

a selection module configured to choose one or more of the marketing offers to associate with the patient based upon the profile of the patient and the target profile of the one or more marketing offers; and

a display module for presenting the one or more selected offers.

18. The system of claim 17 wherein the display module comprises a printer configured to print prescription data and the one or more selected marketing offers on a form for the patient to receive at the office of the doctor.

19. The system of claim 17 wherein the display module comprises a display screen on a point-of-care device, the display screen configured to present the doctor with the marketing offer and to request confirmation that this offer is appropriate for the patient.

20. A computing device for facilitating marketing of medical products or services for patients, the computing device comprising:

at least one medical profile of a patient;

at least one marketing offer for medical products, medical services or both; and

a selection module configured to select one or more marketing offers from the at least one marketing offer based on the at least one medical profile.

21. The computing device of claim 20, the computing device being connected to a printer, the printer being configured to print out the selected marketing offers.

22. The computing device of claim 21, wherein the computing device is connected to a doctor'"'"'s office and the printer is located in the doctor'"'"'s office.

23. The computing device of claim 21, wherein the printer is configured to print out at least a price discount coupon for one of the selected marketing offers.

24. The computing device of claim 21, wherein the printer is configured to print out at least an advertisement for one of the selected marketing offers.

25. The computing device of claim 21, wherein the printer is configured to print out at least a clinical study enrollment offer for one of the selected marketing offers.

26. The computing device of claim 20, wherein the computing device is located in a doctor'"'"'s office.

27. The computing device of claim 20, wherein the medical profile of the patient includes a diagnosis for the patient.

28. The computing device of claim 20, wherein the medical profile of the patient includes a prescription for the patient.

29. The computing device of claim 20, wherein the medical profile of the patient includes a medical test to be performed on the patient.

30. The computing device of claim 20, wherein at least one of the stored marketing offers is associated with a medical condition.

31. The computing device of claim 20, wherein at least one of the stored marketing offers is associated with a prescription.

32. The computing device of claim 20, wherein at least one of the stored marketing offers is associated with a medical test.

33. A prescription with a marketing offer related to a patient, the prescription comprising:

a form printed at a doctor'"'"'s office;

prescription data related to a patient printed on the form; and

at least one marketing offer printed on the form, wherein the marketing offer is selected based upon a profile related to the patient.

34. The prescription of claim 33 wherein the prescription data represents a pharmaceutical treatment selected by a doctor.

35. The prescription of claim 34 wherein the profile is related to the prescription data.

36. A system for printing an advertisement on a prescription, the system comprising:

prescription data representing a particular prescribed treatment recommended by a doctor for a patient;

patient profile means for storing data associated with the patient;

marketing offer means for storing data associated with one or more marketing offers which may be made to the patient;

selection means for choosing one or more of the one or more marketing offers to be made to the patient; and

printing means for printing a prescription for the patient, the prescription comprising the prescription data and the one or more chosen marketing offers.