Method and system providing advertisement using tone of ringing sounds of mobile phone and commerical transaction service in association with the same

• US 20030050837A1
• Filed: 09/06/2002
• Published: 03/13/2003
• Est. Priority Date: 03/09/2000
• Status: Abandoned Application

• Current Assignee: Internet (PNC Financial Services Group)
• Original Assignee: Internet (PNC Financial Services Group)
• Inventors: Kim, Do Sik
• Application Number:
  US10/220,859
• Publication Number:
  US 20030050837A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 3/42017 Customized ring-back tones
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A method and system providing an advertisement using a tone of ringing sounds of a mobile phone terminal, and a commercial transaction service in association with the same, is provided. An advertisement is output instead of an incoming call ring sound which rings when a user of the mobile phone terminal receives the call, or for a predetermined time from start of an outgoing call which is achieved by pressing a telephone number of a called party and a SEND button for making a phone call to reception of a response signal of the called party, and a benefit bestowed to the user according to the advertisement listening or watching is spread to product purchase to thereby enhance an advertisement effect. Preferably, an advertisement or melody in the form of music, message, still images and motion images is downloaded in the mobile phone terminal and the downloaded advertisement or melody is listened to or watched instead of an incoming call sound or until a call is accomplished after a phone call has been transmitted. The number of times of listening to or watching the advertisement is counted and actual purchase on an on-line or off-line of a corresponding advertisement product of a member who has listened to or watched is deposited together with the advertisement listening or watching number of times, to thereby provide a variety of benefits such as a phone call fee reduction, a cash back, a milage point, a subsidy of purchase of a new terminal. Thus, the maximum advertisement effect can be heightened without having no harm to call, and the utmost service can he provided so that a benefit on purchase is bestowed to a member who listens to or watches the advertisement via a phone call fee discount and a point/milage deposit with respect to purchase transaction on the on-line and off-line commercial transaction system.

Claims

1. A method providing an advertisement using a tone of ringing sounds of a mobile phone terminal, and a commercial transaction service in association with the same, the advertisement and commercial transaction providing method comprising the steps of:

(a) accessing an advertisement service provider, downloading an advertisement and storing the downloaded advertisement;

(b) outputting the advertisement stored in step (a) as a phone call reception ringing tone, and outputting the advertisement stored in step (a) as a phone call transmission ringing tone for a predetermined time, to make a caller and a receiver listen to or watch the advertisement;

(c) interrupting the advertisement which is output in step (b) if a phone call is connected between the caller and the receiver;

(d) counting the number of the listening and watching of the advertisement in step (b) and notifying the counted result to the advertisement service provider;

(e) purchasing a product of a sponsor company in association with the listening and watching of the advertisement in step (b); and

(f) providing advantages designated with respect to the number of the listening and watching of the advertisement in step (d) and the purchase of the product in step (e).

2. The method providing an advertisement and a commercial transaction service in association with the same of claim 1, wherein said step (a) comprises the steps of:

(a1) allowing users to be subscribed as members and constructing personal information including name, age, sex, job and hobby as a database;

(a2) receiving advertisements formed in various forms such as music, messages, still images and motion images from an advertisement sponsor and forming the received advertisements as a database;

(a3) transmitting a selectable menu to a user who is accessed on the Internet via a mobile web browser;

(a4) informing the user of the number of times of listening or watching the advertisement if the user selects an inquiry of the number of times of listening or watching the advertisement, receiving the completely listened or watched advertisement and user information if the user selects an advertisement download to thereby judge whether an advertisement can be downloaded, and downloading an advertisement deletion instruction to a mobile phone terminal of the user if the user selects a stop of use, among the transmitted menu of step (a3);

(a5) selecting and downloading an advertisement appropriate for an accessed user among the advertisements on the database formed in step (a2) if an advertisement can be downloaded and transmitting a message that it is impossible to download the advertisement to the user if the advertisement cannot be downloaded, in the result of judgement of step (a4), and

(a6) transferring an end message to the user if the advertisement has been completely downloaded.

3. The method providing an advertisement and a commercial transaction service in association with the same of claim 2, wherein said step (a5) comprises of the step of selecting an advertisement to be downloaded using member information of the user constructed in step (a1).

4. The method providing an advertisement and a commercial transaction service in association with the same of claim 1, wherein said step (b) comprises the steps of:

(b1) designating one of melody, vibration and advertisement as a bell sound mode.

(b2) checking a current bell sound mode designated in step (b1) if a reception signal is detected;

(b3) comparing the number of times of the generated advertisements with the number of times selected during downloading the advertisement, if the advertisement is designated as the current bell sound in the result of checking in step (b2) and checking whether the advertisement can be output as a ring sound; and

(b4) outputting the downloaded and stored advertisement as a ring sound if the number of times of the generated advertisements is smaller than the selected number of times in the result of checking in step (b3) and thus it is possible to output the ring sound.

5. The method providing an advertisement and a commercial transaction service in association with the same of claim 1, wherein said step (b) comprises the steps of;

(b1) pressing a telephone number and a SEND button in sequence to start an outgoing call;

(b2) outputting the downloaded and stored advertisement to be listened to or watched by the caller according to the outgoing call start of step (b1); and

(b3) interrupting the advertisement output in step (b2) and outputting a busy signal to be listened to or watched by the caller if the transmitted ring back tone signal is recognized as the busy signal and maintaining an advertisement output if the ring back tone signal is recognized as a communication possible state.

6. The method providing an advertisement and a commercial transaction service in association with the same of claim 5, wherein said step (b2) outputs a melody instead of an advertisement.

7. The method providing an advertisement and a commercial transaction service in association with the same of claim 4, wherein said step (c) interrupts an advertisement if a call interruption signal is received as a reception response and a non-response of the user.

8. The method providing an advertisement and a commercial transaction service in association with the same of claim 5, wherein said step (c) interrupts an advertisement to then form a communication path if a reception response signal of the called party has been transmitted interrupts an advertisement if an absence message or an end communication signal has been recognized as a non-response of the called party, and outputs the absence message or the non-response message so as to be listened to or watched by the caller.

9. The method providing an advertisement and a commercial transaction service in association with the same of claim 1, wherein said step (d) accumulates the number of times of listening to or watching the advertisement in the mobile phone terminal, notifies the accumulated number of times in the gross whenever the mobile phone terminal is accessed to the advertisement, consistently reports the number of times of listening to or watching the advertisement until the number of times is automatically collected in the mobile phone terminal, using SMS, or provides information with respect to the number of times of attempting the user'"'"'s call in the mobile communication service provider to thereby count the number of times of listening to or watching the advertisement.

10. The method providing an advertisement and a commercial transaction service in association with the same of claim 1, wherein said step (e) comprises the steps of:

(e1) providing product sale and service of cooperative companies in association with an on-line electronic commerce and an off-line commerce;

(e2) issuing a card and coupon to authenticate a benefit with respect to product purchase; and

(e3) notifying a discount benefit when the authenticated user uses the product purchase and the service of the cooperative company on the on-line and off-line commerce.

11. The method providing an advertisement and a commercial transaction service in association with the same of claim 1, wherein said step (f) bestows a discount of a fee of a mobile phone call and a discount benefit on purchase of products including a terminal, on the user.

13. The system providing an advertisement and a commercial transaction service in association with the same of claim 11, wherein said system operator comprises:

a member database forming subscribed member information as a database and storing the same,

an advertisement database forming advertisements formed in various forms such as music, messages, still images and motion images provided from an advertisement sponsor as a database and storing the same, and

an operator server for searching the member database, selecting an advertisement appropriate for an accessed member subscriber based on the searched result from the advertisement database and downloading the selected advertisement, counting the number of times of listening to or watching the downloaded advertisement or receiving the number of times of listening to or watching the advertisement from the mobile phone terminal to thereby pay a designated benefit, and bestowing a benefit transmitted from the commercial transaction system.

14. The system providing an advertisement and a commercial transaction service in association with the same of claim 13, wherein said system operator issues a card or coupon and authenticates a benefit with respect to product purchase and service utilization of the user on the commercial transaction system.

15. The system providing an advertisement and a commercial transaction service in association with the same of claim 14, wherein said system operator bestows a discount benefit of a fee for a mobile phone call in association with the mobile communications service provider.

16. The system providing an advertisement and a commercial transaction service in association with the same of claim 14, wherein said system operator deposits the number of times of listening to or watching the advertisement as a point and bestows a benefit as a cash or other purposes.

17. The system providing an advertisement and a commercial transaction service in association with the same of claim 16, wherein said system operator discounts part of a purchase price of a mobile phone terminal in association with a mobile phone terminal manufacturer and bestows a benefit in which the discounted amount can be paid on installment for a designated period using an amount deposited by the advertisement listening or watching or the product purchase.

20. The system providing an advertisement and a commercial transaction service in association with the same of claim 11 wherein said commercial transaction system is an on-line electronic commerce system and an off-line commerce system so that a product of the cooperative company is accomplished on the on-line and off-line commercial transaction system in association with the system operator.

12. A system providing an advertisement using a tone of ringing sounds of a mobile phone terminal, and a commercial transaction service in association with the same, the advertisement and commercial transaction providing system comprising:

a system operator for selecting an appropriate advertisement among prestored advertisements, downloading the selected advertisement to a mobile phone terminal which is designated by a subscriber accessed to the system operator, and providing advantages determined with respect to listening and watching the downloaded advertisement and purchasing a product;

the mobile phone terminal outputting the stored advertisement as a phone call reception ringing tone, and outputting the advertisement stored as a phone call transmission ringing tone for a predetermined time, to make a caller and a receiver listen to or watch the advertisement, counting the number of the listening and watching of the advertisement, and notifying the counted result to the system operator;

a connector connecting between the system operator and the mobile phone terminal, and

a commercial transaction system operator providing a purchase and service of products of a sponsored company of the system operator, and providing advantages vehicle are provided during purchase and use of the product and service to the system operator.

18. The system providing an advertisement and a commercial transaction service in association with the same of claim 12, wherein said mobile phone terminal comprises:

a memory for storing an advertisement downloaded from the system operator; and

a CPU for outputting, an advertisement stored in the memory for a predetermined time on the basis of an incoming call ring sound and from start of a phone outgoing call to reception of a reception response of a called party, a busy signal and an absence signal, so as to be listened to or watched and containing a program for counting the number of times of listening to or watching the advertisement.

19. The system providing an advertisement and a commercial transaction service in association with the same of claim 12, wherein said connector is a mobile web browser.