Information system
First Claim
Patent Images
10-1. The method of claim 10, wherein the IPG function is accessing the website and displaying data from the website.
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Abstract
A system and method for displaying an electronic program schedule guide is provided. The system has areas for displaying program schedule information. In addition, the system also has areas that may be used for advertising programs, products or services. In another embodiment, the system has areas for dsplaying messages to the user.
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Citations
37 Claims
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10-1. The method of claim 10, wherein the IPG function is accessing the website and displaying data from the website.
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12. The method of claim 11, wherein the data from the website is displayed in a third area at the same time a television program that the user was viewing before accessing the website is displayed in a fourth area.
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16. An interactive electronic program guide (IPG) comprising:
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a display monitor;
a storage medium for storing information about a plurality of television program listings;
a display processor for displaying a portion of the plurality of television program listings in a first area of the display;
means for displaying advertisement information in an interactive advertisement region next to the first area, wherein the advertisement information changes as a cursor is moved by a user to each of the displayed plurality of television program listings; and
an input device activating the advertisement region to envoke an IPG function. - View Dependent Claims (2, 20, 17, 18, 19, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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20-2. The IPG of claim 16, wherein the IPG function is means for tuning to an informercial about a product advertised in the advertisement region.
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31. A method of displaying advertisement in an interactive electronic program guide (IPG) comprising:
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displaying a plurality of television program listings in a first area of the display;
displaying advertisement information in an interactive advertisement region next to the first area; and
activating the advertisement region to connect to a product supplier and ordering a product. - View Dependent Claims (32, 33, 34, 35, 36)
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Specification