Advertisement providing system by using a wireless internet and method thereof

• US 20030055725A1
• Filed: 09/09/2002
• Published: 03/20/2003
• Est. Priority Date: 03/21/2000
• Status: Abandoned Application

• Current Assignee: Inha Foundation
• Original Assignee: Inha Foundation
• Inventors: Lee, Jaewon
• Application Number:
  US10/221,057
• Publication Number:
  US 20030055725A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

The present invention relates to system and method for providing advertisements administered by advertisers in use of the wireless internet, which allows advertisers to directly input advertisements by accessing a web server through the internet or wireless internet, a web server to automatically build one or more inputted advertisements as advertisement contents, and the built advertisement contents to be provided in response to the advertisement viewing requests of wireless internet users.

Claims

1. A system for providing advertisements, comprising:

an advertisement input unit for, if an advertiser connects through a communication network and requests an advertisement application, transferring an advertisement application screen to the advertiser and receiving advertisement information from the advertiser;

a database for storing the advertisement information classified by type for computerization, wherein the advertisement information is received from the advertiser to the advertisement input unit;

a document conversion unit for reading in an advertisement list from the database in response to the advertisement transfer request, converting the advertisement list into a format fit for a wireless internet markup language of a mobile communication terminal of requesting the advertisement transfer for an output and producing a list document, in transferring to the terminal advertisement information corresponding to an advertisement item of a final step of the advertisement list which is selected by the user from the advertisement list transferred to the terminal, reading in the advertisement information from the database like the advertisement list and converting for an output the advertisement information into a format fit for a wireless internet markup language of the mobile communication terminal of requesting the advertisement transfer;

and an advertisement retrieving unit for receiving an advertisement transfer request from the mobile communication terminal user through the mobile communication terminal, reading in and providing an advertisement list from the database through the document conversion unit, and, if the mobile communication terminal user selects an advertisement list item of a final step through step-by-step selections in the advertisement list and requests an advertisement information transfer corresponding to the selected item, reading in and providing an advertisement list from the database through the document conversion unit.

2. The system as claimed in claim 1, wherein the advertisement input unit, in case that advertisement-related materials of the advertiser are posted on internet homepages or wireless internet homepages, monitors related homepages in a regular or irregular basis, fetches related homepage files, extracts only advertisement materials from the fetched homepage materials, and stores the extracted materials in the database.

3. The system as claimed in claim 1 or claim 2, wherein the advertisement input unit inputs advertisement information by using a client unit from the advertiser who connects through an internet network.

4. The system as claimed in claim 1 or claim 2, wherein the advertisement input unit inputs the advertisement information by using the mobile communication terminals from the advertiser who connects through the wireless internet network.

5. The system as claimed in claim 3, wherein the advertisement input unit provides to the advertiser an advertisement application web page including short message input window, and, if the advertiser inputs and transfers advertisement-related short messages, plural mobile communication terminal numbers, and advertisement contents, the advertisement-related short messages are transferred to mobile communication terminals corresponding to the mobile communication terminal numbers, and the advertisement input unit stores the transferred advertisement contents in the database.

6. The system as claimed in claim 1, wherein the advertisement information the advertisement input unit receives from the advertiser includes at least one or more from characters, graphics, audios, and video.

7. The system as claimed in claim 1, wherein the document conversion unit, according to identifiers of the mobile communication terminals, converts the advertisement list or the advertisement contents into a WML markup language format for the mobile communication terminal users having 011 and 017 identifiers, into an mHTML markup language format for the mobile communication terminal users having 016 and 018 identifiers, and into a HDML markup language format for the mobile communication terminal users having a 019 identifier.

8. A method for operating an advertisement-providing system having an advertisement input unit for, if an advertiser connects through a communication network and requests an advertisement application, transferring an advertisement application screen to the advertiser and receiving advertisement information from the advertiser;

a database for storing the advertisement information classified by type for computerization, wherein the advertisement information is received from the advertiser to the advertisement input unit;

a document conversion unit for reading in an advertisement list from the database in response to the advertisement transfer request, converting the advertisement list into a format fit for a wireless internet markup language of a mobile communication terminal of requesting the advertisement transfer for an output, and, in response to the request of the advertisement information transfer corresponding the an advertisement item selected from the advertisement list, reading in the advertisement information from the database and converting for an output the advertisement information into a format fit for a wireless internet markup language of the mobile communication terminal of requesting the advertisement transfer; and

an advertisement retrieving unit for receiving an advertisement transfer request from the mobile communication terminal user through the mobile communication terminal, reading in and providing an advertisement list from the database through the document conversion unit, and, if the mobile communication terminal user requests a transfer of advertisement information corresponding to an advertisement item selected in a final step of the advertisement list, reading in and providing the advertisement information from the database through the document conversion unit, comprising steps of;

(S1) collecting the advertisement information from the advertiser by using the advertisement input unit;

(S2) storing the advertisement information collected in the step S1 in the database; and

(S3) reading in the advertisement information from the database and converting the advertisement information into a markup language fit for the mobile communication terminal for transferring.

9. The method as claimed in claim 8, wherein the step S1 includes steps of:

(S1-1) monitoring and identifying, if related advertisements are posted on homepages, the related homepages in a regular or irregular basis; and

(S1-2) fetching related homepage files from internet homepages or wireless internet homepages and extracting advertisement materials from the related homepage files.

10. The method as claimed in claim 8, wherein the step S1 includes steps of:

(S2-1) confirming whether the advertiser is a member if the advertiser connects to a service-providing server;

(S2-2) transferring an advertisement application web page necessary for inputting advertisements to an web browser of the advertiser; and

(S2-3) receiving the advertisement information from the advertiser.

11. The method as claimed in claim 8, wherein the step S3 includes steps of:

(S3-1) inputting for a connection an URL of a wireless internet site available for the viewing of advertisements by using a web browser by the mobile communication terminal user;

(S3-2) detecting a user'"'"'s connection trial, identifying a wireless internet markup language format of a mobile communication company, and requesting a necessary advertisement list to the document conversion unit by the advertisement list-producing unit;

(S3-3) transferring to the mobile communication terminal the advertisement list provided by the document conversion unit, and, if an advertisement item is selected from the list, proceeding until a final step of the list by repeating the same steps as in an initial connection trial over the communications of the mobile communication terminal after the selection;

(S3-4) requesting the document conversion unit to produce advertisement contents documents of the corresponding item if a particular item is selected from the advertisement list of the final step, and obtaining the advertisement contents documents converted from the document conversion unit; and

(S3-5) transferring the obtained advertisement contents documents to the mobile communication terminal to view the advertisements.