Method and system for allocating display space
First Claim
1. A method in a computer system for allocating display space on a web page, the method comprising:
- receiving multiple bids indicating a bid amount and an advertisement;
receiving a request to provide the web page to a user;
selecting, based at least in part on review of bid amounts, a received bid; and
adding the advertisement of the selected bid to the web page.
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Accused Products
Abstract
A method and system for allocating display space on web page. In one embodiment, the display space system receives multiple bids each indicating a bid amount and an advertisement. When a request is received to provide a web page that includes the display space, the display space system selects a bid based in part on the bid amount. The display space system then adds the advertisement of the selected bid to the web page. The bid may also include various criteria that specify the web pages on which the advertisement may be placed, the users to whom the advertisement may be presented, and the time when the advertisement may be placed. The bid amount may be a based on an established currency or based on advertising points. The display space system may award advertising points for various activities that users perform. The activities for which advertising points may be awarded may include the listing of an item to be auctioned, the bidding on an item being auctioned, the purchasing of an item at an auction, or the purchasing of an item at a fixed price. The display space system tracks the advertising points that have been allocated to each user. When an advertisement is placed on a web page on behalf of the user, the display space system reduces the number of advertising points allocated to that user. The display space system may also provide an auto bidding mechanism that places bids for display space on behalf of the user.
247 Citations
30 Claims
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1. A method in a computer system for allocating display space on a web page, the method comprising:
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receiving multiple bids indicating a bid amount and an advertisement;
receiving a request to provide the web page to a user;
selecting, based at least in part on review of bid amounts, a received bid; and
adding the advertisement of the selected bid to the web page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method in a computer system for allocating advertising space, the method comprising:
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coordinating participation of a user in a transaction;
allocating points to the user as a result of participation in the transaction;
receiving on behalf of the user a request for allocation of advertising space for a number of allocated points; and
allocating the advertising space to the user wherein the allocated points of the user is reduced by the number of allocated points. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method in a computer system for selecting an advertisement to present to a user, the method comprising:
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identifying an advertisement for an item to be presented to the user;
when an advertisement for a related item has previously been presented to the user, analyzing activity of the user associated with the advertisement for the related item; and
when the analysis indicates that the user may not be interested in the item of the identified advertisement, identifying an advertisement for another item. - View Dependent Claims (25, 26)
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27. A method in a computer system for selecting an advertisement to present to a user, the method comprising:
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analyzing activity of the user associated with advertisements for items that were previously presented to the user; and
when the analysis indicates that the user may be interested in a certain item, identifying an advertisement for a related item. - View Dependent Claims (28, 29, 30)
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Specification