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System and method for use for linking primary market research data with secondary research data

  • US 20030061096A1
  • Filed: 05/09/2002
  • Published: 03/27/2003
  • Est. Priority Date: 09/05/2001
  • Status: Abandoned Application
First Claim
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1. A method for collecting information for the pharmaceutical industry to evaluate the attitudes, beliefs and opinions of physicians regarding specific pharmaceuticals, said method comprising:

  • (A) establishing a single panel of a plurality of geographically diversified prescribing physicians;

    (B) collecting promotional activity data from each of said physicians regarding the promotional activities of the sales representatives with respect to said physicians and to specific pharmaceuticals to determine the promotional exposure to said physicians;

    (C) collecting treatment data from each of said physicians regarding the diagnosis and treatment of their patients with respect to said specific pharmaceuticals to determine the treatment patterns of said physicians;

    (D) using said promotional activity data and said treatment data to establish the known history of promotional exposure to said physicians and the known patient treatment patterns of said physicians; and

    (E) collecting attitude, belief and opinion data from at least selected ones of said physicians regarding their attitudes, beliefs and opinions with respect to said specific pharmaceuticals.

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