System and method for use for linking primary market research data with secondary research data
First Claim
1. A method for collecting information for the pharmaceutical industry to evaluate the attitudes, beliefs and opinions of physicians regarding specific pharmaceuticals, said method comprising:
- (A) establishing a single panel of a plurality of geographically diversified prescribing physicians;
(B) collecting promotional activity data from each of said physicians regarding the promotional activities of the sales representatives with respect to said physicians and to specific pharmaceuticals to determine the promotional exposure to said physicians;
(C) collecting treatment data from each of said physicians regarding the diagnosis and treatment of their patients with respect to said specific pharmaceuticals to determine the treatment patterns of said physicians;
(D) using said promotional activity data and said treatment data to establish the known history of promotional exposure to said physicians and the known patient treatment patterns of said physicians; and
(E) collecting attitude, belief and opinion data from at least selected ones of said physicians regarding their attitudes, beliefs and opinions with respect to said specific pharmaceuticals.
3 Assignments
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Accused Products
Abstract
A computerized system and method for conducting a survey of the promotional activities of sales representatives for specific pharmaceuticals of the various pharmaceutical companies. A single panel of physicians is provided to collect data regarding both (1) the promotional activities of the sales representatives whom they have encountered, and (2) the diagnosis and treatment of their patients. The data is provided into a database for analysis to evaluate any cause and effect relationship between the promotional activities of the sales representatives and the pharmaceuticals prescribed by them to their patients. Primary market research studies can also be conducted by select appropriate physicians from the panel to whom a survey is to be administered and by analyzing their answers in the context of the data in the database.
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Citations
40 Claims
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1. A method for collecting information for the pharmaceutical industry to evaluate the attitudes, beliefs and opinions of physicians regarding specific pharmaceuticals, said method comprising:
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(A) establishing a single panel of a plurality of geographically diversified prescribing physicians;
(B) collecting promotional activity data from each of said physicians regarding the promotional activities of the sales representatives with respect to said physicians and to specific pharmaceuticals to determine the promotional exposure to said physicians;
(C) collecting treatment data from each of said physicians regarding the diagnosis and treatment of their patients with respect to said specific pharmaceuticals to determine the treatment patterns of said physicians;
(D) using said promotional activity data and said treatment data to establish the known history of promotional exposure to said physicians and the known patient treatment patterns of said physicians; and
(E) collecting attitude, belief and opinion data from at least selected ones of said physicians regarding their attitudes, beliefs and opinions with respect to said specific pharmaceuticals. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A system for collecting information for the pharmaceutical industry to evaluate the attitudes, beliefs and opinions of a single panel of a plurality of geographically diversified prescribing physicians regarding specific pharmaceuticals, said system comprising:
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(A) means for collecting promotional activity data from each of said physicians regarding the promotional activities of the sales representatives with respect to said physicians and to specific pharmaceuticals to determine the promotional exposure to said physicians;
(C) means for collecting treatment data from each of said physicians regarding the diagnosis and treatment of their patients with respect to said specific pharmaceuticals to determine the treatment patterns of said physicians;
(D) means using said promotional activity data and said treatment data to establish the known history of promotional exposure to said physicians and known patient treatment patterns of said physicians; and
(E) means for collecting attitude, belief and opinion data from at least selected ones of said physicians regarding their attitudes, beliefs and opinions with respect to said specific pharmaceuticals. - View Dependent Claims (26, 27, 28, 29)
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30. A method for collecting information for the medical device industry to evaluate the attitudes, beliefs and opinions of physicians regarding specific medical products, said method comprising:
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(A) establishing a single panel of a plurality of geographically diversified physicians;
(B) collecting promotional activity data from each of said physicians regarding the promotional activities of the sales representatives with respect to said physicians and to specific medical products to determine the promotional exposure to said physicians;
(C) collecting treatment data from each of said physicians regarding the diagnosis and treatment of their patients with respect to said specific medical products to determine the treatment patterns of said physicians;
(D) using said promotional activity data and said treatment data to establish the known history of promotional exposure to said physicians and the known patient treatment patterns of said physicians; and
(E) collecting attitude, belief and opinion data from at least selected ones of said physicians regarding their attitudes, beliefs and opinions with respect to said specific medical products. - View Dependent Claims (31, 32, 33, 34, 35)
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36. A system for collecting information for the medical products industry to evaluate the attitudes, beliefs and opinions of a single panel of a plurality of geographically diversified physicians regarding specific medical devices, said system comprising:
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(A) means for collecting promotional activity data from each of said physicians regarding the promotional activities of the sales representatives with respect to said physicians and to specific medical devices to determine the promotional exposure to said physicians;
(C) means for collecting treatment data from each of said physicians regarding the diagnosis and treatment of their patients with respect to said specific medical devices to determine the treatment patterns of said physicians;
(D) means using said promotional activity data and said treatment data to establish the known history of promotional exposure to said physicians and known patient treatment patterns of said physicians; and
(E) means for collecting attitude, belief and opinion data from at least selected ones of said physicians regarding their attitudes, beliefs and opinions with respect to said specific medical devices. - View Dependent Claims (37, 38, 39, 40)
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Specification